VP of Customer Marketing

$200,000 USD/year ^{Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks} ($100 USD/hour)

In this role, you will be responsible for creating the foundational messaging (and subsequent content) that hundreds of Aurea sales, marketing, and executive professionals use as talking points for one-to-one, one-to-few, and one-to-many conversations. You will also turn these foundational messages into compelling, customer-facing marketing content and campaigns across every touchpoint, from website and email to events and beyond.

You will own the distribution plan, timing, and execution for every message and subsequent campaign. And you will measure and take accountability for the success of every message, continually refining your work to ensure the customers you oversee reach an ambitious retention rate of 90%, and increase their overall spend by 15% annually.   

• You will not be briefing an agency to do the heavy lifting for you. You are the owner and creator.
• You will not rely on other experts to provide the story. You are the storyteller.
• You will not be reinventing the process. We have a proven framework for success that we follow as a team. Quality and uniformity are as important as edginess.
• You will not be focused on new customer acquisition or driving demand in the channel. You will nurture existing customers exclusively.
• You will not be building third-party program plans. You are reaching existing customers, not worrying about paid placements.

• Expert positioning: You will use messaging to guide customers on their journey from newly acquired to deeply ingrained partners leveraging all their Aurea benefits 
• Storytelling and distribution: You will turn these messages into compelling materials (and distribution plans) that ensure that every customer gets the right message at the right time.
• Connecting and reconciling: You are the storyteller, but the product team paves the way. You will translate inputs from the product team into powerful, value-based messages for our customers

• Masterful storytelling: Your words should stop people. You must have the know-how to create a world-class messaging framework, then translate it into high-performing content.   
• Strategic planning: You don’t create content just to create it. You make detailed, end-to-end plans of all the content you need to move customers through their journey, including timing. 
• Puzzle solving: You will consider inputs from a wide variety of executives and experts. You must be able to put all the pieces together into the best story for our customers. 
• Curiosity and listening: You continue to listen, learn, and ask the right questions to improve your craft. You are genuinely interested and invested. 

• Previous agency experience
• Background in enterprise software
• A degree in marketing, finance, economics, computer sciences, English, or journalism