Have you always dreamed of driving the customer communications for a $300M company? Do you thrive when someone tells you that your messaging isn’t edgy enough? Does seeing a poorly-performing campaign motivate you to uncover why, create a better angle, and not give up until you are outperforming expectations?
At Aurea, we’re looking for someone with the messaging and writing chops of a top-performing agency copy chief, combined with the distribution planning skills of a content strategist. You won’t be chasing prospects all day; you’ll be using our “Netflix of Business Software” model to show customers how they can stop buying millions of dollars in competing software and start using our software library for low-to-no-cost instead. Your messaging can’t be soft: it must be persuasive enough to transform how billion-dollar businesses buy and consume software.
In this role, you will be responsible for creating the foundational messaging (and subsequent content) that hundreds of Aurea sales, marketing, and executive professionals use as talking points for one-to-one, one-to-few, and one-to-many conversations. You will also turn these foundational messages into compelling, customer-facing marketing content and campaigns across every touchpoint, from website and email to events and beyond.
You will own the distribution plan, timing, and execution for every message and subsequent campaign. And you will measure and take accountability for the success of every message, continually refining your work to ensure the customers you oversee reach an ambitious retention rate of 90%, and increase their overall spend by 15% annually.