VP of Customer Marketing

Job ID: 4460

Description

Have you always dreamed of driving the customer communications for a $300M company? Do you thrive when someone tells you that your messaging isn’t edgy enough? Does seeing a poorly-performing campaign motivate you to uncover why, create a better angle, and not give up until you are outperforming expectations?

At Aurea, we’re looking for someone with the messaging and writing chops of a top-performing agency copy chief, combined with the distribution planning skills of a content strategist. You won’t be chasing prospects all day; you’ll be using our “Netflix of Business Software” model to show customers how they can stop buying millions of dollars in competing software and start using our software library for low-to-no-cost instead. Your messaging can’t be soft: it must be persuasive enough to transform how billion-dollar businesses buy and consume software.

What you will be doing

In this role, you will be responsible for creating the foundational messaging (and subsequent content) that hundreds of Aurea sales, marketing, and executive professionals use as talking points for one-to-one, one-to-few, and one-to-many conversations. You will also turn these foundational messages into compelling, customer-facing marketing content and campaigns across every touchpoint, from website and email to events and beyond.

You will own the distribution plan, timing, and execution for every message and subsequent campaign. And you will measure and take accountability for the success of every message, continually refining your work to ensure the customers you oversee reach an ambitious retention rate of 90%, and increase their overall spend by 15% annually.   

What you will NOT be doing

  • You will not be briefing an agency to do the heavy lifting for you. You are the owner and creator.
  • You will not rely on other experts to provide the story. You are the storyteller.
  • You will not be reinventing the process. We have a proven framework for success that we follow as a team. Quality and uniformity are as important as edginess.
  • You will not be focused on new customer acquisition or driving demand in the channel. You will nurture existing customers exclusively.
  • You will not be building third-party program plans. You are reaching existing customers, not worrying about paid placements.

Key Responsibilities

  • Expert positioning: You will use messaging to guide customers on their journey from newly acquired to deeply ingrained partners leveraging all their Aurea benefits 
  • Storytelling and distribution: You will turn these messages into compelling materials (and distribution plans) that ensure that every customer gets the right message at the right time.
  • Connecting and reconciling: You are the storyteller, but the product team paves the way. You will translate inputs from the product team into powerful, value-based messages for our customers

Candidate Requirements

  • Masterful storytelling: Your words should stop people. You must have the know-how to create a world-class messaging framework, then translate it into high-performing content.   
  • Strategic planning: You don’t create content just to create it. You make detailed, end-to-end plans of all the content you need to move customers through their journey, including timing. 
  • Puzzle solving: You will consider inputs from a wide variety of executives and experts. You must be able to put all the pieces together into the best story for our customers. 
  • Curiosity and listening: You continue to listen, learn, and ask the right questions to improve your craft. You are genuinely interested and invested. 

Nice to have

  • Previous agency experience
  • Background in enterprise software
  • A degree in marketing, finance, economics, computer sciences, English, or journalism
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