Head of Growth Marketing, gt.school (Remote) - $200,000/year USD

Job ID: 4779
Description

Are you an experienced B2C growth marketer who’s stuck in meetings all day? Are you itching to get back to the creative process while expanding your leadership responsibilities? Join gt.school - an early-stage EdTech startup where you’ll lead marketing strategy & implementation!

gt.school is an online afterschool program for the most underserved kids in the US education system: gifted & talented students. We provide accelerated academic learning, life skills coaching, and a vibrant community to 11-18-year-old students. We’re on the cutting edge of education innovation! You’ll work with a well-resourced team made up of the best & brightest in the EdTech industry.

In this role, you’ll set the strategy for both paid and organic marketing. Your experience in a variety of marketing roles has prepared you for the breadth of responsibilities you’ll encounter here. You’ll facilitate messaging, brand positioning, and content creation in order to increase enrollment in gt.school.

If getting back to the creative process while simultaneously paving your path toward the CMO role excites you, apply today!

What you will be doing
  • Developing the growth marketing strategy for gt.school
  • Establishing process flows that maximize the customer experience
  • Creating marketing content and collateral, in collaboration with internal stakeholders and external resources
What you will NOT be doing
  • Writing stale copy - we are an innovative startup with a clear point-of-view that needs to be communicated
  • Focusing purely on paid content - our goal is to simultaneously grow our word-of-mouth success alongside paid ads to targeted customers
  • Managing without doing - we believe the best leaders are doers and we expect you to create collateral, not just review what others create
Key Responsibilities

Increase gt.school brand recognition and student enrollment through creative, differentiated marketing strategy

Candidate Requirements
  • At least 5 years of marketing experience in a B2C company or startup
  • At least 2 years of growth marketing experience
  • Proven experience creating marketing strategies
  • Willingness to work in a hands-on environment
  • Project management skills
Apply Now
Details

Salary

$200k/year ($100/hour)

Location

Remote

full-time Job

40 hours/week any timezone

Employment Type

Long-term role

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