In this role, you will hone your B2C marketing skills. You will need to learn how to create differentiation messages, a space where differentiation is challenging.
Head of Marketing $200,000 USD/year Pay is set based on global value, not the local market.
Most roles = hourly rate x 40 hrs x 50 weeks ($100 USD/hour)
Not accepting applications on crossover.com at this time.
Description
Do you have experience creating the product positioning and marketing strategy and executing the go-to-market for B2C startups that sell 100% digital products or services? If yes, keep on reading - we have an exciting opportunity for you!
At gt.school, we want to revolutionize education through 100% digital adaptive learning. Our experience shows that by having great learning content and access to adaptive learning apps and one-on-one coaching similar to what athletes receive, students can learn up to 3-10x faster compared to a traditional classroom. We’ve demonstrated this in our highly successful 2022 Summer Internship, where more than 50 students were able to learn at least one full year of next grade’s math in just one or two months.
gt.school is looking for a seasoned marketing professional to help us define the company's core product positioning and execute an online customer acquisition strategy for three programs we’re launching - 1) A student Learning Loss Checkup, 2) An AP Course Prep Program, and 3) an SAT Prep Program. You will work closely with our product and academic teams to understand our programs' unique value proposition, identify our ideal target audience, and craft core messaging that resonates with that target audience.
In this role, you are expected to think outside the box and bring fresh, innovative ideas to the table. You should be comfortable working in a fast-paced, constantly evolving environment and be able to pivot and adapt as needed. You should also be data-driven, able to measure the effectiveness of your campaigns, and continuously optimize your strategy for better results.
If you are a strategic thinker with a track record of driving growth through strategic marketing, we want to hear from you! Please apply now to join our team and make a meaningful impact on the education of gifted and talented students.
What you will be doing
- Creating the company and product market positioning strategy
- Defining target market, value proposition, and core marketing messages
- Developing and executing the go-to-market strategy
- Managing external teams/agencies that execute your strategy
- Managing and optimizing marketing and advertising campaigns
- Measuring and reporting on marketing campaign performance
- Working closely with the internal Product team
Key responsibilities
- Create a coherent and effective product positioning and go-to-market strategy
- Drive sign-ups for our COVID Learning Loss, AP, and SAT Prep Programs
Candidate requirements
- A minimum of 5 years of marketing experience for B2C companies or startups
- Experience creating company and product market positioning strategies
- Experience developing and executing go-to-market strategies
- Experience leading and managing a team of marketing professionals
How it works
Applying for a role? Here’s what to expect.
We’ve curated a series of steps that take the guesswork (and cognitive bias) out of recruiting the best person.
STEP 1
Pass Cognitive Aptitude Test.
STEP 2
Pass English Proficiency Test.
STEP 3
Prove Real-World Job Skills.
STEP 4
Ace An Interview Or Two.
STEP 5
Accept Job Offer.
STEP 6
Celebrate!
Frequently asked questions
About the role
What you will learn
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Why Crossover
Recruitment sucks. So we’re fixing it.
The Olympics of work
It’s super hard to qualify—extreme quality standards ensure every single team member is at the top of their game.
Premium pay for premium talent
Over 50% of new hires double or triple their previous pay. Why? Because that’s what the best person in the world is worth.
Shortlist by skills, not bias
We don’t care where you went to school, what color your hair is, or whether we can pronounce your name. Just prove you’ve got the skills.
