Marketing Lead $150,000 USD/year Pay is set based on global value, not the local market.
Most roles = hourly rate x 40 hrs x 50 weeks
Not accepting applications on crossover.com at this time.
Description
If you're ready to move beyond large, inefficient marketing teams, this is your opportunity to drive growth for a learning model with proven results.
2 Hour Learning enables students to complete their academics in two hours daily while consistently exceeding national performance standards. We've validated this approach with average SAT scores above 1470, admissions to leading universities, and an AI-driven learning platform that creates time for life beyond schoolwork.
We're entering a growth phase. You'll be responsible for building the system. This position controls end-to-end marketing for our Private School division, aligning B2B (school decision-makers) and B2C (parent) initiatives into one unified, results-focused operation. You'll oversee performance marketing, SEO, content development, advocacy programs, and public relations—all aimed at one goal: generating quantifiable school adoption and nationwide parent engagement.
You'll operate with the freedom to execute quickly and the structure to execute effectively. Your initiatives will be measured in analytics platforms, not presentation files. Your efforts will change how educational institutions view time, learning capacity, and student potential. If you're a strategist-executor with ambition and want to apply it in education—the most consequential sector—this role is for you.
What you will be doing
- Take full ownership of the Private School division's marketing strategy and execution, unifying B2B (school leaders) and B2C (parent) efforts into a cohesive growth system.
- Execute and optimize multichannel initiatives spanning paid advertising, search optimization, public relations, and lifecycle engagement to achieve defined MQL, CPL, and school conversion targets.
- Oversee the entire marketing funnel—from acquisition through nurturing—using HubSpot and Salesforce to maintain complete performance transparency and attribution.
- Expand the FutureFirst Families initiative into a nationwide advocacy movement by transforming parent enthusiasm into measurable pipeline impact.
- Build organizational authority through industry events, executive thought leadership, and media coverage—positioning 2 Hour Learning as the standard for mastery-based education.
What you will NOT be doing
- Tracking surface-level metrics disconnected from adoption or revenue outcomes.
- Navigating multiple approval tiers before executing campaigns.
- Managing isolated B2B or B2C initiatives that lack strategic alignment with company objectives.
- Promoting an offering with ambiguous results or unvalidated effectiveness.
- Operating in a narrow execution role without strategic accountability.
Key responsibilities
- Drive nationwide adoption of 2 Hour Learning's validated model by developing a results-oriented marketing infrastructure that produces quantifiable school conversions and parent-driven advocacy at scale.
Candidate requirements
- Minimum 5 years of experience in integrated marketing, encompassing paid advertising, content creation, SEO, and CRM-based growth initiatives.
- Proven track record leading multichannel marketing programs that generate measurable results across both B2B (school) and B2C (parent) segments.
- Demonstrated experience managing external agencies and vendor relationships spanning creative development, paid media, SEO, and public relations.
- Proficiency with marketing technology platforms such as HubSpot or Salesforce for funnel management, attribution modeling, and ROI analysis.
Nice to have
- Track record growing parent or community advocacy initiatives
- Experience in private K-12 education or marketing directly to school administrators
- Content strategy and SEO expertise with documented growth results
- Media presence or conference participation that established category authority or organizational visibility
Applying for a role? Here’s what to expect.
Crossover's skill assessment process combines innovative AI power with decades of human research, to take the guesswork, human bias, and pointless filters out of recruiting high-performing teams.
Chat-style screening interview.
Cognitive aptitude test.
Prove real-world job skills.
Interview with the hiring manager.
Accept Job Offer.
Pass proctored test.
Frequently asked questions
Reviews
Meet some people who've landed similar jobs
Recruitment sucks. So we’re fixing it.
The Olympics of work
It’s super hard to qualify—extreme quality standards ensure every single team member is at the top of their game.
Premium pay for premium talent
Over 50% of new hires double or triple their previous pay. Why? Because that’s what the best person in the world is worth.
Shortlist by skills, not bias
We don’t care where you went to school, what color your hair is, or whether we can pronounce your name. Just prove you’ve got the skills.
Join the world's largest community of 
AI-first remote workers.