Growth Marketer $150,000 USD/year Pay is set based on global value, not the local market.
Most roles = hourly rate x 40 hrs x 50 weeks
Not accepting applications on crossover.com at this time.
Description
If you've outgrown the constraints of oversized marketing teams, this is your opportunity to own growth for a learning model with proven results.
2 Hour Learning enables students to complete their academics in just two hours per day while consistently exceeding national performance standards. The model is validated by average SAT scores above 1470, admissions to elite universities, and an AI-driven learning platform that gives students time back for what matters most.
We are now ready to scale. You will architect the system that makes it happen. This position commands end-to-end marketing for our Private School division, aligning B2B (school leadership) and B2C (parent) initiatives into a unified, results-oriented framework. You will direct performance marketing, SEO, content strategy, advocacy programs, and public relations—all with a singular objective: accelerating school adoption and building nationwide parent momentum.
You'll operate with the freedom to act decisively and the structure to act intelligently. Your campaigns will surface in performance dashboards, not presentation decks. Your efforts will redefine how schools understand time, learning, and student potential. If you're a strategic executor ready to prove yourself in the most consequential space imaginable, this role is yours to claim.
What you will be doing
- Command and deliver the marketing roadmap for the Private School division, synchronizing B2B (schools) and B2C (parents) efforts into a cohesive growth engine.
- Execute multichannel campaigns spanning paid media, SEO, public relations, and lifecycle marketing to produce measurable MQL, CPL, and school conversion metrics.
- Oversee and refine the complete marketing funnel—from acquisition through nurture—via HubSpot and Salesforce, ensuring comprehensive performance tracking.
- Expand the FutureFirst Families program into a nationwide advocacy network by transforming parent enthusiasm into pipeline momentum.
- Leverage our authority through conferences, thought leadership, and earned media—positioning 2 Hour Learning as the standard for mastery-based education.
What you will NOT be doing
- Presenting vanity metrics disconnected from adoption or conversion outcomes.
- Navigating approval hierarchies and stakeholder bottlenecks before executing.
- Operating isolated B2B or B2C initiatives that fail to align with overarching business objectives.
- Promoting a product with ambiguous outcomes or unvalidated impact.
- Being confined to tactical execution without strategic ownership.
Key responsibilities
- Drive national adoption of 2 Hour Learning's validated model by constructing a high-impact marketing engine that generates measurable school conversions and parent-driven advocacy.
Candidate requirements
- A minimum of 5 years of experience in integrated marketing, encompassing paid media, content, SEO, and CRM-based growth initiatives.
- Demonstrated experience executing multi-channel marketing programs that produce measurable results across B2B (schools) and B2C (parents) segments.
- Proven ability managing agencies and vendor relationships spanning creative, paid media, SEO, and public relations.
- Proficiency with MarTech platforms such as HubSpot or Salesforce to track funnel performance, attribution, and return on investment.
Nice to have
- Track record scaling parent or community advocacy initiatives
- Experience in private K-12 education or marketing directly to school administrators
- Expertise in content strategy and SEO with documented growth results
- Media placements or conference speaking that established category authority or organizational visibility
Applying for a role? Here’s what to expect.
Crossover's skill assessment process combines innovative AI power with decades of human research, to take the guesswork, human bias, and pointless filters out of recruiting high-performing teams.
Chat-style screening interview.
Cognitive aptitude test.
Prove real-world job skills.
Interview with the hiring manager.
Accept Job Offer.
Pass proctored test.
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