Digital Marketing Manager $150,000 USD/year Pay is set based on global value, not the local market.
Most roles = hourly rate x 40 hrs x 50 weeks
Not accepting applications on crossover.com at this time.
Description
If you've outgrown the limitations of oversized marketing departments, this is your opportunity to drive growth for a learning system with proven results.
2 Hour Learning enables students to complete their academic work in just two hours each day while consistently exceeding national performance standards. The model is validated: average SAT scores above 1470, admissions to leading universities, and an AI-driven learning platform that returns time to students for what matters beyond academics.
We are now entering a growth phase. You will architect the system. This position has ownership of end-to-end marketing for our Private School division, bringing together B2B (school leadership) and B2C (parent) channels into one cohesive, results-oriented framework. You will direct performance marketing, SEO, content strategy, advocacy initiatives, and public relations—all focused on one objective: accelerating measurable school adoption and building national parent engagement.
You will operate with full autonomy and strategic clarity. Your results will be tracked in real-time dashboards, not presentation decks. Your efforts will redefine how educational institutions approach time, learning capacity, and student potential. If you are a strategist and operator ready to prove yourself in a category that truly matters, this is your role.
What you will be doing
- Take full ownership of the marketing roadmap for the Private School division, aligning B2B (schools) and B2C (parents) initiatives into a unified, high-performing system.
- Direct multichannel campaigns spanning paid media, SEO, public relations, and lifecycle marketing to achieve defined MQL, CPL, and school conversion targets.
- Oversee and refine the complete marketing funnel—from acquisition through nurture—using HubSpot and Salesforce to maintain comprehensive performance tracking.
- Expand the FutureFirst Families program into a nationwide advocacy network by transforming parent engagement into measurable pipeline impact.
- Leverage our market credibility via conferences, thought leadership content, and earned media to position 2 Hour Learning as the standard for mastery-based education.
What you will NOT be doing
- Tracking vanity metrics disconnected from adoption or conversion outcomes.
- Navigating approval hierarchies that delay campaign execution.
- Operating isolated B2B or B2C campaigns that fail to support overarching business objectives.
- Promoting a product with ambiguous results or unverified effectiveness.
- Limiting yourself to tactical execution without strategic authority.
Key responsibilities
- Drive national adoption of 2 Hour Learning's validated model by establishing a results-driven marketing engine that produces measurable school conversions and parent advocacy at scale.
Candidate requirements
- A minimum of 5 years of experience in integrated marketing, encompassing paid media, content development, SEO, and CRM-based growth strategies.
- Demonstrated success leading multi-channel marketing programs that generate measurable results across both B2B (schools) and B2C (parents) segments.
- Proven ability to manage external agencies and vendor relationships spanning creative services, paid media, SEO, and public relations.
- Hands-on experience with MarTech platforms such as HubSpot or Salesforce for funnel management, attribution modeling, and ROI analysis.
Nice to have
- Track record scaling parent or community advocacy initiatives
- Experience in private K-12 education or marketing directly to educational institution leaders
- Expertise in content strategy and SEO with documented growth results
- Media presence or conference participation that established category authority or organizational visibility
Applying for a role? Here’s what to expect.
Crossover's skill assessment process combines innovative AI power with decades of human research, to take the guesswork, human bias, and pointless filters out of recruiting high-performing teams.
Chat-style screening interview.
Cognitive aptitude test.
Prove real-world job skills.
Interview with the hiring manager.
Accept Job Offer.
Pass proctored test.
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