Content Marketing Manager $150,000 USD/year Pay is set based on global value, not the local market.
Most roles = hourly rate x 40 hrs x 50 weeks
Not accepting applications on crossover.com at this time.
Description
This role is for marketers who want to drive measurable impact outside the constraints of oversized, slow-moving teams.
2 Hour Learning has developed a model in which students complete their academics in two hours per day while consistently exceeding national performance standards. The results are validated: average SAT scores above 1470, admissions to leading universities, and an AI-supported system that returns time to students for pursuits beyond the classroom.
We are now entering a growth phase. You will design and operate the system that powers it. This position has full accountability for marketing across our Private School division, aligning B2B outreach to school decision-makers with B2C engagement of parents into one integrated, performance-oriented framework. You will direct performance marketing, SEO, content development, advocacy initiatives, and public relations—all with a singular objective: generating verified school adoption and building nationwide parent engagement.
You will operate with independence and precision. Your success will be tracked through data, not presentations. Your efforts will influence how educational institutions approach learning design, time allocation, and student potential. If you are a strategic operator ready to prove your capability in a category that matters, this opportunity is built for you.
What you will be doing
- Take ownership of the marketing strategy and execution for the Private School division, synchronizing B2B (school leader) and B2C (parent) initiatives into a unified growth system.
- Design and run multichannel campaigns spanning paid media, SEO, public relations, and lifecycle marketing to produce quantifiable MQL, CPL, and school conversion metrics.
- Oversee and refine the complete marketing funnel—from initial lead generation through nurture sequences—using HubSpot and Salesforce to maintain comprehensive performance tracking.
- Expand the FutureFirst Families program into a nationwide advocacy network by transforming parent enthusiasm into measurable pipeline impact.
- Leverage our institutional credibility via conferences, thought leadership content, and earned media placements—positioning 2 Hour Learning as the industry standard for mastery-based learning.
What you will NOT be doing
- Tracking surface-level metrics disconnected from real adoption or revenue conversion.
- Navigating bureaucratic approval processes across multiple stakeholder layers before executing campaigns.
- Operating isolated B2B or B2C programs that fail to integrate with overarching business objectives.
- Promoting an unproven product with ambiguous results or questionable effectiveness.
- Executing narrow tactical tasks without strategic control or decision-making authority.
Key responsibilities
- Drive nationwide adoption of 2 Hour Learning's validated educational model by constructing a results-driven marketing system that produces measurable school conversions and parent-driven advocacy momentum.
Candidate requirements
- At least 5 years of experience in integrated marketing, including paid media, content, SEO, and CRM-driven growth programs.
- Experience leading multi-channel marketing initiatives that deliver measurable outcomes across B2B (schools) and B2C (parents) audiences.
- Experience managing agencies and vendor partners across creative, paid media, SEO, and PR.
- Experience using MarTech tools such as HubSpot or Salesforce to manage funnel performance, attribution, and ROI
Nice to have
- Experience scaling parent or community advocacy programs
- Prior work in private K-12 education or directly marketing to school leaders
- Background in content strategy and SEO with measurable growth outcomes
- Media or conference exposure that built category leadership or company visibility
Applying for a role? Here’s what to expect.
Crossover's skill assessment process combines innovative AI power with decades of human research, to take the guesswork, human bias, and pointless filters out of recruiting high-performing teams.
Chat-style screening interview.
Cognitive aptitude test.
Prove real-world job skills.
Interview with the hiring manager.
Accept Job Offer.
Pass proctored test.
Frequently asked questions
Reviews
Meet some people who've landed similar jobs
Recruitment sucks. So we’re fixing it.
The Olympics of work
It’s super hard to qualify—extreme quality standards ensure every single team member is at the top of their game.
Premium pay for premium talent
Over 50% of new hires double or triple their previous pay. Why? Because that’s what the best person in the world is worth.
Shortlist by skills, not bias
We don’t care where you went to school, what color your hair is, or whether we can pronounce your name. Just prove you’ve got the skills.
Join the world's largest community of 
AI-first remote workers.