Strategic Marketing Manager $150,000 USD/year Pay is set based on global value, not the local market.
Most roles = hourly rate x 40 hrs x 50 weeks
Not accepting applications on crossover.com at this time.
Description
If you're ready to step beyond incremental campaigns inside oversized marketing teams, this role offers the chance to drive growth for an education model with proven results.
2 Hour Learning enables students to complete their academics in two hours daily while consistently exceeding national performance standards. The outcomes are measurable: average SAT scores above 1470, admissions to top universities, and an AI-driven learning platform that returns time to students for what matters beyond the classroom.
We are now in expansion mode. Your role is to architect the system that powers it. This position holds full ownership of marketing for our Private School division, integrating B2B outreach to school leaders and B2C engagement with parents into one unified, results-oriented framework. You will oversee performance marketing, SEO, content strategy, advocacy initiatives, and public relations—all aimed at one goal: quantifiable school adoption and accelerating national parent engagement.
You will operate with the freedom to execute quickly and the structure to act strategically. Your success will be tracked in real-time analytics, not presentation decks. Your efforts will redefine how educational institutions approach time, mastery, and student potential. If you are a strategic operator eager to prove yourself in a mission-critical space, this is your opportunity.
What you will be doing
- Own the end-to-end marketing strategy and execution for the Private School division, aligning B2B (school leadership) and B2C (parent) initiatives into a cohesive growth engine.
- Drive multichannel marketing efforts spanning paid media, SEO, public relations, and lifecycle engagement to produce measurable outcomes in MQL, CPL, and school conversion rates.
- Oversee and refine the complete marketing funnel—from acquisition through nurture—leveraging HubSpot and Salesforce to ensure comprehensive performance tracking.
- Expand the FutureFirst Families program into a nationwide advocacy movement by transforming parent enthusiasm into meaningful pipeline impact.
- Amplify organizational credibility via industry conferences, thought leadership content, and earned media placements—positioning 2 Hour Learning as the standard for mastery-based education.
What you will NOT be doing
- Tracking superficial metrics disconnected from actual adoption or revenue conversion.
- Waiting for approval from multiple layers of management before executing campaigns.
- Managing isolated B2B or B2C efforts that operate independently of overarching business objectives.
- Promoting an offering with ambiguous results or unvalidated effectiveness.
- Executing narrowly defined tasks without strategic ownership or input.
Key responsibilities
- Achieve nationwide adoption of 2 Hour Learning's validated educational model by constructing a high-impact marketing system that produces quantifiable school conversions and parent-driven advocacy.
Candidate requirements
- A minimum of 5 years of experience in integrated marketing, encompassing paid media, content development, SEO, and CRM-based growth strategies.
- Proven track record leading multi-channel marketing programs that generate measurable results across both B2B (school) and B2C (parent) segments.
- Demonstrated ability managing external agencies and vendor relationships spanning creative development, paid media execution, SEO, and public relations.
- Hands-on experience with marketing technology platforms such as HubSpot or Salesforce to track funnel performance, attribution modeling, and return on investment.
Nice to have
- Track record building and scaling parent or community-based advocacy initiatives
- Experience in private K-12 education environments or marketing directly to school administrators
- Expertise in content strategy and search engine optimization with documented growth results
- History of media appearances or conference participation that established category authority or enhanced organizational profile
Applying for a role? Here’s what to expect.
Crossover's skill assessment process combines innovative AI power with decades of human research, to take the guesswork, human bias, and pointless filters out of recruiting high-performing teams.
Chat-style screening interview.
Cognitive aptitude test.
Prove real-world job skills.
Interview with the hiring manager.
Accept Job Offer.
Pass proctored test.
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