Principal Marketing Manager $150,000 USD/year Pay is set based on global value, not the local market.
Most roles = hourly rate x 40 hrs x 50 weeks
Not accepting applications on crossover.com at this time.
Description
This role is for leaders who want to build marketing infrastructure that drives real outcomes, not just activity.
2 Hour Learning has developed a model where students complete their academics in two hours daily and consistently exceed national performance standards. The results include average SAT scores above 1470, admission to elite universities, and an AI-driven learning platform that creates time for what matters beyond the classroom.
We are now entering a phase of national expansion. You will design and operate the growth engine. This position controls the complete marketing function for our Private School division, integrating B2B (school decision-makers) and B2C (parent audiences) into a unified, results-focused framework. You will oversee performance marketing, SEO, content development, advocacy initiatives, and public relations—all directed toward one objective: measurable increases in school partnerships and parent engagement nationwide.
You will operate with independence and precision. Your efforts will be evaluated through performance dashboards, not presentations. Your contributions will influence how educational institutions approach learning time, mastery, and student potential. If you are an execution-focused marketer ready to prove your impact in a mission-critical sector, this is the opportunity.
What you will be doing
- Direct and implement the marketing strategy for the Private School division, consolidating B2B (school leadership) and B2C (parent) initiatives into a cohesive system.
- Execute multichannel marketing programs spanning paid media, SEO, public relations, and lifecycle engagement to achieve defined MQL, CPL, and school conversion targets.
- Oversee the complete marketing funnel—from acquisition through nurturing—using HubSpot and Salesforce, maintaining full visibility into performance metrics.
- Expand the FutureFirst Families program into a nationwide advocacy network by transforming parent enthusiasm into measurable pipeline impact.
- Leverage our institutional credibility via conferences, thought leadership content, and earned media to position 2 Hour Learning as the standard for mastery-based education.
What you will NOT be doing
- Tracking surface-level metrics unconnected to adoption rates or conversions.
- Navigating multi-tiered approval processes that delay campaign execution.
- Operating isolated B2B or B2C campaigns disconnected from overall business objectives.
- Promoting an offering with unclear results or unvalidated effectiveness.
- Being confined to tactical execution without strategic ownership.
Key responsibilities
- Drive national adoption of 2 Hour Learning's validated model by constructing a performance-oriented marketing system that produces measurable school conversions and parent-driven advocacy.
Candidate requirements
- Minimum 5 years of experience in integrated marketing, encompassing paid media, content development, SEO, and CRM-based growth initiatives.
- Proven track record leading multichannel marketing programs that generate measurable results for both B2B (schools) and B2C (parents) segments.
- Demonstrated experience managing external agencies and vendor relationships across creative services, paid media, SEO, and public relations.
- Hands-on experience with MarTech platforms including HubSpot or Salesforce for managing funnel metrics, attribution modeling, and return on investment.
Nice to have
- Track record developing and scaling parent or community advocacy initiatives
- Previous experience in private K-12 education or marketing directly to school administrators
- Expertise in content strategy and SEO with documented growth results
- Experience securing media coverage or conference presence that elevated category authority or organizational profile
Applying for a role? Here’s what to expect.
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