Lead Marketing Manager $150,000 USD/year Pay is set based on global value, not the local market.
Most roles = hourly rate x 40 hrs x 50 weeks
Not accepting applications on crossover.com at this time.
Description
If you're ready to move beyond oversized marketing teams and lead meaningful growth, this role offers that opportunity.
2 Hour Learning has built a learning model that delivers results: students complete their academics in two hours per day and consistently exceed national performance standards. Our track record includes average SAT scores above 1470, admissions to leading universities, and an AI-driven system that creates time for what matters beyond the classroom.
We're entering a growth phase. You'll architect the system that powers it. This position commands end-to-end marketing for our Private School division, bringing together B2B (school leadership) and B2C (parent) strategies into one unified, results-oriented operation. You'll oversee performance marketing, SEO, content initiatives, advocacy channels, and public relations—all aimed at one goal: measurable school adoption and expanding parent engagement nationwide.
You'll operate with both speed and precision. Your initiatives will be tracked in real-time dashboards, not presentation decks. Your efforts will influence how educational institutions view time, learning models, and student potential. If you're a strategic operator ready to prove what's possible in a category that truly matters, this role is for you.
What you will be doing
- Direct and implement the marketing strategy for the Private School division, unifying B2B (schools) and B2C (parents) initiatives into a cohesive growth system.
- Orchestrate multichannel campaigns spanning paid media, SEO, PR, and lifecycle marketing to produce measurable MQL, CPL, and school conversion metrics.
- Oversee and refine the complete marketing funnel—from initial lead generation through nurturing—using HubSpot and Salesforce to maintain full performance transparency.
- Expand the FutureFirst Families program into a nationwide advocacy network by transforming parent enthusiasm into tangible pipeline impact.
- Build market authority through strategic conference participation, thought leadership content, and earned media placements—positioning 2 Hour Learning as the standard for mastery-based education.
What you will NOT be doing
- Tracking surface-level metrics that fail to connect with actual adoption or conversion rates.
- Navigating multilayered approval processes before executing campaigns.
- Managing isolated B2B or B2C efforts that operate independently from overarching business objectives.
- Promoting an offering with ambiguous results or unverified effectiveness.
- Being confined to tactical execution without strategic control.
Key responsibilities
- Drive nationwide adoption of 2 Hour Learning's validated model by constructing a high-impact marketing operation that generates measurable school conversions and cultivates parent-driven advocacy.
Candidate requirements
- A minimum of 5 years of experience in integrated marketing, encompassing paid media, content development, SEO, and CRM-based growth strategies.
- Proven track record leading multi-channel marketing programs that produce measurable results across both B2B (schools) and B2C (parents) segments.
- Demonstrated ability managing agency relationships and vendor partners for creative services, paid media, SEO, and PR functions.
- Hands-on experience with MarTech platforms such as HubSpot or Salesforce to track funnel performance, attribution models, and ROI
Nice to have
- Track record scaling parent or community advocacy initiatives
- Previous experience in private K-12 education or marketing directly to school administrators
- Expertise in content strategy and SEO with documented growth results
- Media appearances or conference speaking that established category authority or enhanced company profile
Applying for a role? Here’s what to expect.
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Interview with the hiring manager.
Accept Job Offer.
Pass proctored test.
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