Marketing Leader $150,000 USD/year Pay is set based on global value, not the local market.
Most roles = hourly rate x 40 hrs x 50 weeks
Not accepting applications on crossover.com at this time.
Description
If you've outgrown the constraints of oversized marketing teams, this is your opportunity to drive growth for a learning model with proven results.
2 Hour Learning enables students to complete their academics in two hours daily while exceeding national performance standards. We've validated this approach with average SAT scores above 1470, admissions to elite universities, and an AI-driven learning platform that creates time for what matters beyond school.
We are now expanding. You will design and build the growth engine. This position oversees end-to-end marketing for our Private School division, integrating B2B (school leadership) and B2C (parent) initiatives into a unified, results-focused framework. You'll direct performance marketing, SEO, content strategy, advocacy efforts, and public relations—all centered on one objective: accelerating measurable school adoption and building national parent engagement.
You'll operate with the freedom to execute quickly and the structure to execute effectively. Your campaigns will be measured in dashboards, not presentations. Your contributions will redefine how schools approach time, learning, and student potential. If you're a strategic operator ready to prove yourself in the most impactful space possible, this role is yours to claim.
What you will be doing
- Own the full marketing roadmap for the Private School division, unifying B2B (school leaders) and B2C (parent) campaigns into a cohesive performance system.
- Execute multichannel campaigns spanning paid media, SEO, public relations, and lifecycle marketing to produce measurable outcomes in MQL, CPL, and school conversions.
- Oversee and refine the complete marketing funnel—from acquisition through nurture—using HubSpot and Salesforce to ensure full performance transparency.
- Expand the FutureFirst Families program into a national advocacy movement by channeling parent enthusiasm into pipeline impact.
- Build organizational authority through conference presence, thought leadership content, and earned media placements—positioning 2 Hour Learning as the standard in mastery-based education.
What you will NOT be doing
- Tracking vanity metrics disconnected from adoption or conversion performance.
- Navigating approval bottlenecks across multiple stakeholder layers before executing.
- Operating isolated B2B or B2C campaigns that fail to align with overarching business objectives.
- Promoting a product with ambiguous outcomes or unvalidated effectiveness.
- Being confined to tactical execution without strategic ownership.
Key responsibilities
- Achieve national adoption of 2 Hour Learning's validated model by constructing a high-impact marketing engine that generates measurable school conversions and parent-driven advocacy.
Candidate requirements
- A minimum of 5 years of experience in integrated marketing, encompassing paid media, content strategy, SEO, and CRM-powered growth programs.
- Proven track record leading multi-channel marketing efforts that produce measurable results across both B2B (school) and B2C (parent) segments.
- Demonstrated experience managing external agencies and vendor relationships across creative, paid media, SEO, and public relations.
- Hands-on experience with MarTech platforms such as HubSpot or Salesforce to oversee funnel performance, attribution modeling, and ROI tracking.
Nice to have
- Track record scaling parent or community advocacy initiatives
- Experience marketing directly to private K-12 education institutions or school administrators
- Expertise in content strategy and SEO with documented growth impact
- Conference speaking or media visibility that established category authority or elevated company profile
Applying for a role? Here’s what to expect.
Crossover's skill assessment process combines innovative AI power with decades of human research, to take the guesswork, human bias, and pointless filters out of recruiting high-performing teams.
Chat-style screening interview.
Cognitive aptitude test.
Prove real-world job skills.
Interview with the hiring manager.
Accept Job Offer.
Pass proctored test.
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