Senior Marketing Manager $150,000 USD/year Pay is set based on global value, not the local market.
Most roles = hourly rate x 40 hrs x 50 weeks
Not accepting applications on crossover.com at this time.
Description
If conventional marketing roles in oversized organizations no longer challenge you, consider leading growth for an education model with documented results.
2 Hour Learning delivers a system where students complete their academic work in two hours daily while surpassing national performance standards. The evidence includes average SAT scores exceeding 1470, admission to leading universities, and an AI-enhanced learning platform that creates time for life beyond academics.
We are entering a growth phase. You will construct the system that powers it. This position controls the complete marketing function for our Private School division, combining B2B (school administrators) and B2C (parent) strategies into one unified, results-focused operation. You will direct performance marketing, SEO, content development, advocacy initiatives, and public relations toward a single objective: producing quantifiable school adoption and building parent engagement at scale.
You will operate with the freedom to execute quickly and the structure to execute effectively. Your initiatives will be measured in analytics platforms, not presentation materials. Your efforts will influence how educational institutions approach time allocation, learning design, and student potential. If you are someone who builds systems, seeks meaningful impact, and wants to prove your capabilities in education, this role offers that opportunity.
What you will be doing
- Direct and implement the complete marketing strategy for the Private School division, unifying B2B (school) and B2C (parent) initiatives into one cohesive system.
- Execute multichannel campaigns spanning paid advertising, SEO, public relations, and lifecycle marketing to achieve defined MQL, CPL, and school conversion targets.
- Oversee and refine the entire marketing funnel—from initial lead acquisition through nurturing—using HubSpot and Salesforce to maintain comprehensive performance tracking.
- Expand the FutureFirst Families program into a nationwide advocacy mechanism by transforming parent enthusiasm into tangible pipeline impact.
- Leverage our institutional authority through conference presence, thought leadership content, and earned media placement—positioning 2 Hour Learning as the standard for mastery-based education.
What you will NOT be doing
- Tracking surface-level metrics that lack connection to actual adoption or conversion results.
- Navigating multiple approval layers before executing campaigns.
- Managing isolated B2B or B2C efforts that operate independently of overall business objectives.
- Promoting an offering with ambiguous results or unvalidated effectiveness.
- Being confined to tactical execution without strategic ownership.
Key responsibilities
- Achieve nationwide adoption of 2 Hour Learning's validated model by creating a results-driven marketing infrastructure that produces measurable school conversions and parent-powered advocacy.
Candidate requirements
- A minimum of 5 years of experience in integrated marketing, encompassing paid media, content development, SEO, and CRM-based growth initiatives.
- Demonstrated success directing multi-channel marketing programs that produce quantifiable results across both B2B (school) and B2C (parent) segments.
- Proven ability managing external agency relationships and vendor partnerships for creative development, paid media execution, SEO, and public relations.
- Proficiency with marketing technology platforms including HubSpot or Salesforce for managing funnel metrics, attribution modeling, and return on investment.
Nice to have
- Track record developing and scaling parent or community advocacy initiatives
- Professional experience in private K-12 education or marketing directly to educational administrators
- Expertise in content strategy and search engine optimization with documented growth results
- Media appearances or conference speaking that established category authority or enhanced organizational visibility
Applying for a role? Here’s what to expect.
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Interview with the hiring manager.
Accept Job Offer.
Pass proctored test.
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