Growth Marketing Lead $150,000 USD/year Pay is set based on global value, not the local market.
Most roles = hourly rate x 40 hrs x 50 weeks
Not accepting applications on crossover.com at this time.
Description
Build the growth engine that puts real learning in reach for homeschool families. If you love owning the plan and the hands-on work that ships it, this is your lane.
Alpha Anywhere is a mission-driven edtech product based on 2 Hour Learning, where students master core academics in about two hours a day with AI-guided, mastery-based learning. Parents get clear data. Kids get time back for life skills and passions. Your job: turn that story into a brand parents trust and a pipeline that compounds.
You'll own campaigns, content, partnerships, and the quarterly marketing roadmap. You'll work directly with the C-suite, set the targets, and hit them. No waiting for a playbook. You'll write the messages, launch the channels, measure what matters, and double-down on what works. If you want to build from first principles and see your work move the numbers fast, we should talk.
What you will be doing
- Planning and running multi-channel campaigns (email, social, paid, affiliate/community) tied to clear KPIs and lead targets.
- Creating and managing high-impact content (blogs, emails, guides, social) that moves parents from awareness to inquiry to enroll-ready.
- Building and scaling affiliate and parent-ambassador programs that reliably deliver qualified leads.
- Owning the quarterly marketing calendar, goals, and KPI framework, then reporting results and optimizations.
- Analyzing channel performance, testing messages/offers, and improving ROI every sprint.
What you will NOT be doing
- Inheriting a dusty playbook or waiting weeks for approvals.
- Chasing vanity metrics. Everything maps to qualified lead growth.
- Working inside a large team with heavy handoffs. You will own strategy and execution.
- Producing generic content that isn't tailored to homeschool parents and their questions.
Key responsibilities
Candidate requirements
- 4+ years owning end-to-end multi-channel campaigns with measurable results.
- Proven persuasive writing for niche consumer audiences, ideally homeschool or parent-focused.
- Direct experience shaping a brand identity, not just executing within one.
- Fluency with CRM, CMS, analytics, and AI content tools; comfortable defining KPIs and hitting them.
- Track record working directly with executives and making smart decisions with incomplete information.
- Bachelor's in marketing/communications or equivalent experience.
Applying for a role? Here’s what to expect.
Crossover's skill assessment process combines innovative AI power with decades of human research, to take the guesswork, human bias, and pointless filters out of recruiting high-performing teams.
Chat-style screening interview.
Cognitive aptitude test.
Prove real-world job skills.
Interview with the hiring manager.
Pass proctored test.
Accept job offer.
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