Marketing Manager$ 100k/Year Flexible Long-term
Good fit for: Marketing Manager, Product Marketing Manager, Digital Marketing Manager
Are you currently a top performing Marketing Manager at an enterprise software company? Do you want to expand your skills across multiple companies, products, and industries? Are you up for the challenge of working in a fast-growing firm acquiring numerous enterprise software companies and want to be part of a global marketing team to help drive growth and our brands? If so then this role is for you.
In our enterprise software space, our Marketing Manager will serve as a vital member of the marketing team and be able to implement detailed marketing plans according to the company objectives. You will execute the SEO and PPC campaigns and experiment with different tools of Online and Digital marketing methods. You will continuously improve Demand generation and work closely with sales to get the best leads for closing new business.
-Daisy M, Audience Growth Hacker
-Hamzah T, Marketing Manager
As a Marketing Manager - you will work closely with the VP of Marketing to revamp overall marketing strategy and vision.
You will be operationalizing and executing inbound and outbound marketing campaigns aimed to generate quality leads across a variety of digital channels - including Google and Facebook.
We believe the best marketing managers are incredibly detail oriented and continually experiment best A/B test for their campaigns. You will be closely monitoring the demand generation leads, identifying any deviations for committed results in time to take the right decision and changes to achieve the desired results.
You will be optimizing SEO/SEM, PPC, email marketing, social media targeting and driving website improvements. It will be important that you’ve had a long history of executing campaigns in the B2B software space.
In this role, you have to be excited about generating growth, improve volume and quality of MQLs using all kind of Digital Marketing toolkits. This Is hands-on and be super data rich-type of position.
As Marketing Manager you will:
Execute and operationalize B2B mid-market software digital marketing strategy
Close monitoring conversion rates along customer journey funnel to identify any deviation of the committed results
Execute marketing campaigns across Google, Facebook and other media to generate quality leads
Propose continuous experiments to increase number of quality leads while reducing the CAC
Each week - you will work across several acquired companies to:
Operationalize inbound marketing campaigns across Google Adwords and Facebook
Monitor and propose A/B experiments to optimize keywords buys
Execute the marketing strategies intended for increase quality and quantity of MQLs
Pair with ISR and SDR teams to identify gaps through lead scoring and metrics deviation
Track conversion rates and making improvements to the demand generation strategies
Utilize a range of techniques including SEM, SEO, and PPC
Improve the usability, design, content, and conversion of the company on multiple marketing campaigns to improve demand generation
Track competitor activities
In your role as Marketing Manager, you will master the art of lead generation from lead scoring to SEO/SEM and PPC. You will understand the usage of machine learning lead-scoring methods and automated keyword buying.
Your marketing execution skills will be transformed, delivering results not in months - but in weeks.
You will learn to pivot quickly and be taught how to be responsive to business needs. While providing high quality leads for the sales team you will identify gaps in leads calibration and expand marketing acquisition channels quickly.
You are going to learn how to accelerate your career faster than in other software companies in the market.
A good fit for...
20 + years in Marketing, significant line management, and business development experience.
~$100M/yr Budget Responsibilities
Fluent English, Executive and Customer presentation presence
A good fit for...
10+ years experience as VP of Marketing or other senior marketing roles, started with a marketing specialist or sales role and experienced marketing manager role
~$10M/yr Budget Responsibilities
Fluent in English
A good fit for...
5+ years of experience as a digital marketing manager
Focused on digital lead generation with strong analytical and project management skills
Solid knowledge of website analytics tools
Proven success and experience in running successful inbound campaigns across multiple platforms including Google Adwords, paid social media, and SEO campaigns
~$1M/yr Budget Responsibilities
Fluent in English
What does a typical day look like for the Marketing Manager?
The Marketing Manager will execute the day-to-day digital strategy plan of inbound marketing programs, including integrated campaign management, database, and email marketing, paid search, online programs, website, pipeline acceleration for direct sales and distribution channels. They will conduct the monitoring of the funnel marketing conversion rates and close follow up of the leads to identify blocks or alternative bias in the strategy to convert them more cost-effectively.
Can you give some example metrics/deliverables for the job of Marketing Manager?
The organization's goals revolve around weekly targets. The volume and quality of MQL is the KPI measurement for each priority pipeline. We also take into account the cost per click reduction, cost per lead, cost per MQL, and cost per acquisition. The Marketing Manager is intended to work with sales to drive success in SDR qualification, ISR conversion and the lead nurturing process.
Who does the Marketing Manager report to directly?
This position reports directly to the VP of Marketing.
What size company will this position support?
The companies you will provide marketing for will be in the B2B mid-market software space. Most of these companies are between $5-$20M in ARR.
What types of products will we sell?
The products we sell are all in the B2B mid-market software space and range from vertical specific software to developer tools to retail and everything in between. Since most of the customers we support grow through acquisition - the portfolio is a broad list comprising of SaaS, on-premise software, tech-enabled managed service and pure IT consulting companies in North America and Europe.