As a VP of Digital Marketing - you will work closely with the CEOs of acquired companies to revamp the overall digital marketing strategy and vision. You will then take this vision and develop a data-driven set of digital marketing campaigns to generate quality leads across a variety of digital channels - including Google and Facebook.
We believe the best marketers are incredibly analytical and continually A/B test their campaigns. The best know that you can dramatically improve performance by monitoring key metrics and making micro-adjustments to generate truly quality leads.
You will manage a small group of marketing experts to optimize SEO/SEM, PPC, email marketing, social media targeting and website optimization. It will be important that you’ve had a long history of executing great campaigns in the B2B software space.
This role is a ‘growth hacking’ role - so you have to be excited about generating growth from nothing. This isn’t a role to simply create glossy tri-folds and vague ‘strategic plans’ - this is a roll-up-your-sleeves, get dirty, get hands-on and be super data rich-type of position.
As a VP - you will:
Set a new vision for an acquired B2B mid-market software company
Analyze historical closed deals to develop definitions of qualified leads
Develop inbound marketing campaigns across Google, Facebook and other media to generate quality leads
Increase the number of quality leads weekly - while reducing the CAC
Each week - you will work across several acquired companies to:
Set a simple vision for the company or product
Develop and optimize inbound marketing campaigns across Google Adwords and Facebook
Implement A/B experiments to optimize lead to keyword buys
Assess MQLs to increase quality and quantity of leads
Hire and manage a successful team, mentoring and coaching them to success with clearly defined metrics
Work to improve your team’s performance by 25% every quarter
Improve automation within the marketing department
In your role as VP of Digital Marketing, you will master the art of revamping a company’s vision then developing a lead generation engine. This lead generation engine will be based on a machine learning lead-scoring method - then an automated keyword buying approach.
Your strategic thinking will be transformed to deliver results not in months - but in weeks. You will learn to pivot quickly and how to be resilient to business needs, while delivering high quality leads for the sales team who will challenge your ability to calibrate and expand marketing acquisition channels quickly.
You are going to learn how to grow in your role and accelerate your career faster than in other software companies in the market.
A good fit for...
20 + years in Sales & Marketing top leadership positions, ideally as SVP of Digital Marketing, Chief Growth Hacker, Chief Revenue Officer
Been responsible for the overall sales & marketing direction for mid-market software companies - including top of funnel to sales execution.
Expert in all things inbound marketing - and has owned P&L responsibility for marketing and sales functions
Demonstrated revenue growth via inbound marketing efforts at a mid-market software company.
A good fit for...
10+ years experience as VP of Digital Marketing or other senior digital marketing roles.
Have developed product or company visions in the past.
Deep expertise on growth hacking for software companies with clear results.
Excel on inbound marketing techniques and have lead teams responsible for lead scoring, MQL development, closed loop marketing to sales strategies.
A good fit for...
5+ years of experience as a digital marketing manager
Focused on digital lead generation with strong analytical and project management skills
Solid knowledge of website analytics tools
Proven success and experience in running successful inbound campaigns across multiple platforms including Google Adwords, paid social media, and SEO campaigns
What does a typical day look like for the VP of Marketing?
Our management philosophy of constant improvement and aggressive weekly targets is unique in the industry. The VP of Marketing needs to create a digital strategy to manage the day-to-day planning of inbound marketing programs, including integrated campaign management, database, and email marketing, paid search, online programs, website, pipeline acceleration for direct sales and distribution channels. They will conduct a gap analysis to identify funnel marketing stage of leads and build a strategy to convert them more cost-effectively.
Can you give some example metrics/deliverables for the job of VP of Marketing?
The organizations' goals revolve around weekly targets. The volume and quality of MQL is the KPI measurement for each priority pipeline. We also take into account the cost per click reduction, cost per lead, cost per MQL, and cost per acquisition. The VP of Marketing is intended to work with sales to drive success in SDR qualification, ISR conversion and the lead nurturing process.
Who does the VP of marketing report to directly?
This position reports directly to the CEO, the EVP or the SVP of Operations.
What size company will this position support?
The companies you will provide marketing for will be in the B2B mid-market software space. Most of these companies are between $5-$20M in ARR.
What types of products will we sell?
The products we sell are all in the B2B mid-market software space and range from vertical specific software to developer tools to retail and everything in between. Since most of the customer we support grow through acquisition - the portfolio is a broad list comprising of SaaS, on-premise software, tech-enabled managed service and pure IT consulting companies in North America and Europe.