VP of Digital Marketing


Do you want to direct effective demand generation marketing strategies for B2B in large IT or software companies? Learn more about this role.

VP of Digital Marketing

$ 200k/Year   Flexible   Long-term
Good fit for: VP of Digital Marketing, Digital Marketing Director, Vice President of Digital Marketing, Performance Marketing Director

Do you love resetting a company’s overall strategic digital marketing vision then implementing effective inbound strategies to generate great leads?  Are you the type of marketing person that has experience growth hacking mid-market software companies via Google ads, Facebook and other digital channels?  Are you the analytical type of marketer that measures everything in the conversion funnel to optimize daily?  If so - this role is for you.

As a VP of Digital Marketing - you will develop compelling visions for a variety of acquired mid-market software companies then implement B2B lead generation campaigns.  You will need to have an expert-level command of Google/Facebook and other digital demand generation tools.  Your team of marketing managers must measure all the steps in the conversion funnel to deliver quality leads

, we have  full time partners from your country,   Let’s make it !


 
 
 
 
WHY CROSSOVER?
Crossover recruits and builds world class high performing teams to power the fastest growing portfolio of software products in the world. No other company provides the training and the opportunities to test yourself on the depth and diversity of projects that we do. All roles are location independent so you are guaranteed to work with the best in the world. Challenge yourself. Be part of the change.
 
 
 
WHAT YOU'LL BE DOING

As a VP of Digital Marketing - you will work closely with the CEOs of acquired companies to revamp the overall digital marketing strategy and vision. You will then take this vision and develop a data-driven set of digital marketing campaigns to generate quality leads across a variety of digital channels - including Google and Facebook.

We believe the best marketers are incredibly analytical and continually A/B test their campaigns. The best know that you can dramatically improve performance by monitoring key metrics and making micro-adjustments to generate truly quality leads. 

You will manage a small group of marketing experts to optimize SEO/SEM, PPC, email marketing, social media targeting and website optimization. It will be important that you’ve had a long history of executing great campaigns in the B2B software space.

This role is a ‘growth hacking’ role - so you have to be excited about generating growth from nothing. This isn’t a role to simply create glossy tri-folds and vague ‘strategic plans’ - this is a roll-up-your-sleeves, get dirty, get hands-on and be super data rich-type of position.

As a VP - you will:

  • Set a new vision for an acquired B2B mid-market software company

  • Analyze historical closed deals to develop definitions of qualified leads

  • Develop inbound marketing campaigns across Google, Facebook and other media to generate quality leads

  • Increase the number of quality leads weekly - while reducing the CAC

 
ONLINE HIRING EVENT

A hiring event is a scheduled online event where all our relevant testing relating to a role is conducted on the same day. Submissions received during the event are graded the following week, and successful candidates notified if they have progressed to the next round which is an online interview with a Hiring Manager.

 
 
KEY RESPONSIBILITIES

Each week - you will work across several acquired companies to:

Set a simple vision for the company or product

Develop and optimize inbound marketing campaigns across Google Adwords and Facebook

Implement A/B experiments to optimize lead to keyword buys

Assess MQLs to increase quality and quantity of leads

Hire and manage a successful team, mentoring and coaching them to success with clearly defined metrics

Work to improve your team’s performance by 25% every quarter

Improve automation within the marketing department

Reduce CAC

 
CANDIDATE REQUIREMENTS


To be a great candidate for the VP of Digital Marketing position - you must have experience successfully leading inbound marketing for a B2B mid-market software company in the past. You must view yourself as a ‘growth hacker’.

10+ years experience as a VP of Digital Marketing, Growth Hacker or other senior marketing roles within a mid-market B2B software company with the budget management of at least $6M

At least 5 years of hands-on expertise in inbound marketing - from lead scoring to SEO/SEM and PPC

Expert in deploying Google Adwords and Facebook targeting to drive leads

Experience setting a simple, compelling vision for a product or company

Strong analytical capabilities and A/B experimentation techniques

Experience leading teams of at least 10 people

Excellent English, written and oral communication, and presentation skills

 
 
WHAT YOU WILL LEARN
 

In your role as VP of Digital Marketing, you will master the art of revamping a company’s vision then developing a lead generation engine.  This lead generation engine will be based on a machine learning lead-scoring method - then an automated keyword buying approach.

Your strategic thinking will be transformed to deliver results not in months - but in weeks.  You will learn to pivot quickly and how to be resilient to business needs, while delivering high quality leads for the sales team who will challenge your ability to calibrate and expand marketing acquisition channels quickly.

You are going to learn how to grow in your role and accelerate your career faster than in other software companies in the market.

 
 
CAREER PATH
 
SVP of Marketing
Manager of 3-8 VPs of Marketing

A good fit for...

20 + years in Sales & Marketing top leadership positions, ideally as SVP of Digital Marketing, Chief Growth Hacker, Chief Revenue Officer

Been responsible for the overall sales & marketing direction for mid-market software companies - including top of funnel to sales execution.

Expert in all things inbound marketing - and has owned P&L responsibility for marketing and sales functions

Demonstrated revenue growth via inbound marketing efforts at a mid-market software company.

200
VP of Digital Marketing
Manager of 1-10 Marketing Managers

A good fit for...

10+ years experience as VP of Digital Marketing or other senior digital marketing roles.

Have developed product or company visions in the past.

Deep expertise on growth hacking for software companies with clear results.

Excel on inbound marketing techniques and have lead teams responsible for lead scoring, MQL development, closed loop marketing to sales strategies.

100
Marketing Manager
Individual Contributor

A good fit for...

5+ years of experience as a digital marketing manager

Focused on digital lead generation with strong analytical and project management skills

Solid knowledge of website analytics tools

Proven success and experience in running successful inbound campaigns across multiple platforms including Google Adwords, paid social media, and SEO campaigns

50
 
 
 
Relevant files and links
External resources
url
Made to Stick
Chip Heath & Dan Heath (Authors)
https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287
Amazon
url
Insanely Simple: The Obsession That Drives Apple's Success
Ken Segall (Author)
https://www.amazon.com/Insanely-Simple-Obsession-Drives-Success/dp/1591846218
Amazon
url
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
Joe Pulizzi (Author)
https://www.amazon.com/Content-Inc-Entrepreneurs-Successful-Businesses/dp/125958965X
Amazon
url
Traction: How Any Startup Can Achieve Explosive Customer Growth
Gabriel Weinberg (Author)
https://www.amazon.com/Traction-Startup-Achieve-Explosive-Customer/dp/1591848369
Amazon
url
Deep Work: Rules for Focused Success in a Distracted World
Cal Newport (Author)
https://www.amazon.com/Deep-Work-Focused-Success-Distracted/dp/1455586692
Amazon
url
The 4 Disciplines of Execution: Achieving Your Wildly Important Goals
Chris McChesney (Author)
https://www.amazon.com/Disciplines-Execution-Achieving-Wildly-Important/dp/1491517751
Amazon
url
The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win
Gene Kim (Author)
https://www.amazon.com/Phoenix-Project-DevOps-Helping-Business-ebook/dp/B00AZRBLHO
Amazon
url
The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales
Trish Bertuzzi (Author)
https://www.amazon.com/Sales-Development-Playbook-Repeatable-Accelerate/dp/0692622039
Amazon
 

Questions
and Answers

  • What does a typical day look like for the VP of Marketing?

    Our management philosophy of constant improvement and aggressive weekly targets is unique in the industry. The VP of Marketing needs to create a digital strategy to manage the day-to-day planning of inbound marketing programs, including integrated campaign management, database, and email marketing, paid search, online programs, website, pipeline acceleration for direct sales and distribution channels. They will conduct a gap analysis to identify funnel marketing stage of leads and build a strategy to convert them more cost-effectively.

  • Can you give some example metrics/deliverables for the job of VP of Marketing?

    The organizations' goals revolve around weekly targets. The volume and quality of MQL is the KPI measurement for each priority pipeline. We also take into account the cost per click reduction, cost per lead, cost per MQL, and cost per acquisition. The VP of Marketing is intended to work with sales to drive success in SDR qualification, ISR conversion and the lead nurturing process.

  • Who does the VP of marketing report to directly?

    This position reports directly to the CEO, the EVP or the SVP of Operations.

  • What size company will this position support?

    The companies you will provide marketing for will be in the B2B mid-market software space. Most of these companies are between $5-$20M in ARR.

  • What types of products will we sell?

    The products we sell are all in the B2B mid-market software space and range from vertical specific software to developer tools to retail and everything in between. Since most of the customer we support grow through acquisition - the portfolio is a broad list comprising of SaaS, on-premise software, tech-enabled managed service and pure IT consulting companies in North America and Europe.

 
 
 
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