Copywriter

Job ID: 4490

Description

Do you believe that creating world-class digital content is among the most critical and valuable competencies for growth software companies? Do you thrive on the challenge of revitalizing failed brands through exceptional and SEO-optimized copy? Unlike traditional copywriting roles, this role focuses on mastering a repeatable playbook of world-class B2B Saas copywriting that serves an ever-increasing portfolio of diverse products.

What you will be doing

  • Attend in-depth product messaging trainings led by Aurea's Solutions Marketing team
  • Receive deliverable-specific work orders from the Demand Generation or Sales team
  • Use the above inputs as well as a deliverable-specific quality bar to generate a Google Doc draft of the requested copy
  • Receive feedback from the CopyWriter team lead in the form of comments on the Google Doc
  • Produce the final deliverable and submit it to the CopyWriter team lead for the final QA

What you will NOT be doing

  • Chasing down key inputs from other stakeholder teams. We have a high bar for the quality if the inputs your receive.
  • Designing a different copywriting strategy for each deliverable or product you write for. We continually hone the same core strategies that we repeat on every product and deliverable.
  • Creating the visual designs to accompany the copy you write. We help you focus on your superpower: world class writing.

Key Responsibilities

Use the combination of inputs from other teams, coaching from your team lead, and your own exceptional writing skills to produce the core B2B copy that will increase a prospect's likelihood to progress through the marketing funnel. Some of the most important writing you will produce is the following:

  • Display Ad Copy
  • PPC Landing Page Copy
  • Website Page Copy
  • Longform Copy (Case Studies, Ebooks, etc.)
  • Marketing Email Copy

Candidate Requirements

  • University Degree in English, writing, communication, journalism, marketing or other liberal arts major
  • At least 2 years writing marketing copy for a B2B software company
  • At least 1 year working for a company that placed an emphasis on SEO content marketing

Nice to have

Direct experience working in paid or earned demand generation

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