Description
The families who become Alpha Founding Families have trusted advisors in every corner of their lives. In every new city Alpha enters, you're the one they haven't found yet.
These families arrive having already heard about Alpha, asked the early questions, and decided they want to know more. They're not cold prospects—they're warm, interested, and often eager. What they haven't done yet is commit. Your job is to guide that final distance with the judgment, presence, and relational fluency that sophisticated families expect when the stakes are this high. You'll assess whether each family is genuinely the right fit for a founding cohort—and you'll be as willing to say no as you are to close.
This is lower-funnel admissions work. Leads arrive qualified. Your role begins at the info session, the shadow day, the post-visit call—the moments when families move from interested to certain. Roughly 60% of your time is spent on conversion: roadshows, one-on-one conversations, relentless follow-up, and the post-shadow calls that turn a positive experience into a signed agreement. The rest is early advocacy work—mobilizing enrolled founding families to become visible champions before the campus opens. When a campus Associate Dean joins, you hand off and move to the next market.
Alpha isn't a traditional school. Students finish core academics in two hours a day using AI-powered apps, then spend the rest of their time on public speaking, critical thinking, and real-world projects. No lectures. No busywork. Top 1% results nationwide. Founding Families are making one of the most significant educational investments of their lives, in a model that looks nothing like the schools they attended—and committing before the campus has opened. The questions they bring to their final conversations are the hardest ones. You'll need to hold your conviction through all of them.
If guiding high-stakes family decisions with precision, presence, and genuine selectivity sounds like the work you were built for, keep reading.
What you will be doing
- Receive warm, lower-funnel prospects and guide them through the final stages of enrollment—info sessions, shadow days, post-visit follow-up, and signed agreements
- Assess Founding Family fit throughout the lower funnel, with the judgment and confidence to decline families whose values or expectations don't align with Alpha's model
- Own post-shadow-day follow-up: the one-on-one conversations that convert a compelling experience into a commitment
- Host and lead roadshows in expansion markets—world-class events designed to move already-interested families to a decision
- Mobilize early enrolled families as visible advocates before the campus opens, building the word-of-mouth foundation that sustains each founding cohort
- Serve as the relational anchor for newly enrolled families until a campus Associate Dean assumes ongoing engagement
- Report conversion patterns, family sentiment, and fit insights to the Dean of Parents, informing how Alpha refines its approach in each new market
- Travel up to 40% across expansion markets to attend events, host roadshows, and lead shadow day experiences
What you will NOT be doing
- Cold prospecting or top-of-funnel lead generation—families entering your pipeline are already warm and interested
- Managing ongoing family relationships once a campus Associate Dean is in place—your work is conversion and launch, not the long-term arc
- Hosting events without enrollment intent—every touchpoint you own has a conversion purpose
- Sitting behind a desk—this role requires physical presence at roadshows, shadow days, and community events across multiple markets
- Advocating for parent-driven changes to Alpha's model—your role is to find families who fit, not to adapt the model to families who don't
Key responsibilities
Guide warm, qualified Founding Family prospects through the final stages of enrollment across Alpha's expansion markets—assessing fit, closing with conviction, and building the early advocacy foundation that sustains each campus after you move on.
Candidate requirements
- Willing and able to travel up to 40% across Alpha expansion markets
- Legally authorized to work in the U.S. without sponsorship
- 5+ years in a client-facing role serving high-net-worth or ultra-high-net-worth families where your primary work was guiding warm relationships to a final commitment—private school admissions, luxury hospitality, philanthropy, or similar
- Demonstrated track record of managing lower-funnel decision processes with sophisticated clients and achieving measurable conversion outcomes—with data you can discuss: prospects managed, conversion rate, enrollment or commitment value
- The judgment to assess family fit honestly, including the confidence to decline families who don't belong in the cohort
- Executive presence and communication style that earns trust quickly and holds it through the final, hardest questions
- Personal familiarity with independent, private, or non-traditional education—professionally or as a parent—that gives you genuine credibility when families question the model at the moment of commitment
- Genuine enthusiasm for AI-powered education and the ability to carry that conviction through the skeptical final conversations that precede every signed agreement
Nice to have
Exceptional candidates will have at least one of the following:
- Private school or independent school admissions experience with measurable lower-funnel outcomes—conversion rates, signed enrollment agreements, founding cohort targets met
- Consultative sales or major gift fundraising background, closing high-value, relationship-driven commitments with UHNW individuals and families
- Experience operating across multiple markets, building trust quickly without existing relationships or established brand recognition
- Previous startup or early-stage experience driving conversion outcomes without infrastructure, playbook support, or an established team
- Background in luxury hospitality or estate services where fit assessment and selectivity were as important as service delivery
You will be working for
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