Enrollment Director
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

United States
Semi-flexible schedule
Hybrid location
full-time (40 hrs/week)
Long-term role

Enrollment Director   $200,000 USD/year

Description

Families who become Alpha Founding Families rely on trusted advisors in every aspect of their lives. In each new city Alpha launches, you are the advisor they have yet to discover.

These families come to you already informed about Alpha, having posed initial questions and decided they want to learn more. They are not cold leads—they are warm, engaged, and frequently motivated. What remains is commitment. Your responsibility is to shepherd that final step with the discernment, poise, and interpersonal sophistication that discerning families require when decisions carry this level of consequence. You will evaluate whether each family truly belongs in a founding cohort—and you will be equally prepared to decline as you are to enroll.

This is late-stage admissions work. Prospects arrive pre-qualified. Your engagement begins at the information session, the campus shadow day, the follow-up call—the pivotal moments when families transition from curiosity to certainty. Approximately 60% of your time is devoted to conversion: conducting roadshows, facilitating individual conversations, maintaining persistent follow-through, and leading post-shadow calls that transform a favorable impression into a signed commitment. The remainder is dedicated to early advocacy—activating enrolled founding families to serve as visible ambassadors before the campus opens its doors. Once a campus Associate Dean is onboarded, you transition responsibilities and advance to the next market.

Alpha operates outside the traditional school framework. Students complete core academics in two hours daily using AI-driven applications, then dedicate the balance of their time to public speaking, critical reasoning, and real-world application. No lectures. No redundant assignments. Top 1% outcomes nationwide. Founding Families are undertaking one of the most consequential educational decisions of their lives, in a model that bears no resemblance to their own schooling—and committing before the campus has launched. The questions they pose in their final conversations are the most challenging. You will need to sustain your conviction through every one.

If steering high-consequence family decisions with precision, authority, and authentic selectivity aligns with your strengths, continue reading.

What you will be doing

  • Accept warm, late-stage prospects and shepherd them through the concluding phases of enrollment—information sessions, shadow days, post-visit outreach, and executed agreements
  • Evaluate Founding Family compatibility throughout the lower funnel, applying the judgment and confidence to turn away families whose priorities or expectations do not align with Alpha's educational philosophy
  • Take ownership of post-shadow-day outreach: the individualized conversations that translate a strong experience into a binding commitment
  • Facilitate and lead roadshows in new expansion markets—exceptional events engineered to advance already-interested families toward enrollment
  • Activate early enrolled families as prominent advocates prior to campus opening, establishing the word-of-mouth momentum that supports each founding cohort
  • Function as the primary relational contact for newly enrolled families until a campus Associate Dean assumes ongoing stewardship
  • Communicate conversion trends, family feedback, and fit observations to the Dean of Parents, shaping Alpha's strategy in each new market
  • Travel up to 40% throughout expansion markets to participate in events, conduct roadshows, and oversee shadow day experiences

What you will NOT be doing

  • Cold outreach or top-of-funnel lead development—families entering your pipeline have already expressed interest and engagement
  • Sustaining long-term family relationships after a campus Associate Dean is appointed—your focus is conversion and launch, not extended engagement
  • Organizing events without enrollment objectives—every interaction you lead is designed with conversion intent
  • Working remotely from an office—this role demands in-person presence at roadshows, shadow days, and community gatherings across multiple markets
  • Championing parent-initiated modifications to Alpha's educational model—your mandate is to identify families who align, not to reshape the model to accommodate those who do not

Key responsibilities

Shepherd warm, vetted Founding Family prospects through the concluding stages of enrollment across Alpha's expansion markets—evaluating compatibility, closing with confidence, and establishing the early advocacy infrastructure that sustains each campus after your departure.

Candidate requirements

  • Willing and able to travel up to 40% across Alpha expansion markets
  • Legally authorized to work in the U.S. without sponsorship
  • 5+ years in a client-facing capacity serving high-net-worth or ultra-high-net-worth families where your core responsibility was advancing warm relationships toward a final commitment—private school admissions, luxury hospitality, philanthropy, or comparable fields
  • Proven history of managing late-stage decision processes with sophisticated clients and delivering measurable conversion results—with data you can reference: prospects handled, conversion percentage, enrollment or commitment figures
  • The discernment to evaluate family compatibility honestly, including the confidence to decline families who are not suited for the cohort
  • Executive presence and communication capability that establishes trust rapidly and sustains it through the most difficult questions
  • Personal exposure to independent, private, or alternative education—either professionally or as a parent—that provides you with authentic credibility when families challenge the model at the point of commitment
  • Authentic enthusiasm for AI-powered education and the capacity to maintain that conviction through the skeptical final discussions that precede every signed agreement

Nice to have

Exceptional candidates will possess at least one of the following:

  • Private school or independent school admissions experience with quantifiable late-stage outcomes—conversion percentages, executed enrollment agreements, founding cohort enrollment goals achieved
  • Consultative sales or major gift fundraising experience, closing high-value, relationship-dependent commitments with UHNW individuals and families
  • Experience working across multiple markets, establishing trust rapidly without pre-existing relationships or brand recognition
  • Prior startup or early-stage experience delivering conversion results without established infrastructure, documented playbooks, or a fully formed team
  • Background in luxury hospitality or private estate services where compatibility assessment and selectivity were as critical as service excellence

Meet a successful candidate

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CeCe
CeCe  |  Lead Guide
United States

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