Description
Bay Area admissions professionals at established schools rarely need to recruit. They manage waitlists, staff committees, and steward reputations decades in the making. This position works differently. In your territory, nearly no family knows us yet. Your job is to find them.
Alpha is a K–12 independent school founded on a provable premise: students finish core academics in two hours daily, progress faster than national norms, and dedicate afternoons to substantive skill-building instead of rote tasks. Bay Area families represent both the toughest audience for that premise and the most valuable. Founders, engineers, doctors, and investors will not settle for a friendly tour and mission-driven talking points. They will demand evidence, scrutinize trade-offs, and benchmark us against Nueva, Castilleja, Harker, Marin Country Day, and Branson in one conversation. Embrace that rigor.
Understand what this role entails. It is a sales function with a selectivity imperative. You create your own pipeline: preschool and feeder-school alliances, community ties, local programming, and word-of-mouth from families you have already won. You own a growth target. You also turn families away when the model does not serve their child, in a market where declining a well-networked parent has real consequences. Both responsibilities define the job. One misaligned enrollment in a small cohort costs more than an unfilled seat.
In year one, you serve as the founding local presence for a campus with limited local recognition, and the majority of your time is spent outside the building. As enrollment scales, the nature of the work shifts. You transition from initiating first contacts to becoming the admissions leader parents request by name, supported by staff and a methodology other campuses replicate.
You are on-site at one campus (Palo Alto or San Rafael) five days weekly, present at morning drop-off, afternoon pick-up, and evening programming. If you have Bay Area ties and value the complete family lifecycle, apply today.
What you will be doing
- Creating qualified family demand independently through preschool and feeder-school networks, community collaborations, referrals, and local engagement events.
- Owning the full cycle personally: initial inquiry, needs-assessment dialogue, campus visit, student shadow experience, enrollment verdict, and family onboarding.
- Conducting tours, open houses, and information forums where you articulate and defend an AI-enhanced learning model to analytical, questioning parents.
- Managing 7 or more concurrent family relationships across varying stages, each with documented status and next steps tracked in HubSpot and our student information system.
- Delivering weekly reports on pipeline strength and conversion integrity, and iterating on local admissions playbooks, FAQs, and standard operating procedures based on market feedback.
What you will NOT be doing
- Curating a waitlist. No inherited demand exists here.
- Escalating enrollment decisions to an admissions committee or tiered approval structures.
- Following a script or working from a volume-driven cold-call list.
- Passing a family between multiple coordinators, event staff, and front-desk personnel.
- Leading a large team or dedicating your week to internal administrative meetings.
Key responsibilities
Drive enrollment growth at one Bay Area campus with families aligned to the Alpha model.
Candidate requirements
- 3+ years in premium client-facing roles where the buyer was an individual or family at $25K+ per engagement or $2K+ monthly. You can specify the employer and price point; business-to-business or enterprise sales alone do not satisfy this criterion.
- Direct, individual accountability for an end-to-end client, admissions, or enrollment process: application, needs assessment, offer, decision, and onboarding. What you personally executed, not what your team delivered.
- Ownership of a quantifiable growth or customer-acquisition metric, including how you sourced leads and cultivated local partnerships to achieve it.
- Management of 7 or more simultaneous client or family relationships at varied stages, logged in a specified CRM or database.
- A specific instance of advising against your own offering because it was not the appropriate match.
- Practical use of AI tools in client-facing operations, such as meeting prep, tailored outreach, conversation documentation, or follow-up workflows.
- Professional written correspondence with C-level executives or high-net-worth individuals.
- Current residence in or commitment to relocate within 60 days to Palo Alto, CA, or San Rafael, CA (Marin County). This role is entirely on-site, not hybrid.
- Work authorization in the United States without need for visa sponsorship.
Nice to have
- Established connections within Peninsula or Marin family communities, including relationships at local independent preschools or feeder institutions.
- Admissions or enrollment background at a competitive independent K–12 school, or a program with demand exceeding capacity.
- Experience in luxury hospitality, private client services, concierge medicine, private wealth management, exclusive membership clubs, or premium residential real estate.
You will be working for
Applying for a role? Here’s what to expect.
Crossover's skill assessment process combines innovative AI power with decades of human research, to take the guesswork, human bias, and pointless filters out of recruiting high-performing teams.
Chat-style
screening interview.
Cognitive 
aptitude test.
Prove real-world 
job skills.
Interview with the hiring manager.
Pass
proctored test.
Accept job offer.
Frequently asked questions
Reviews
Meet some people who've landed similar jobs
Recruitment sucks. So we’re fixing it.
The Olympics of work
It’s super hard to qualify—extreme quality standards ensure every single team member is at the top of their game.
Premium pay for premium talent
Over 50% of new hires double or triple their previous pay. Why? Because that’s what the best person in the world is worth.
Shortlist by skills, not bias
We don’t care where you went to school, what color your hair is, or whether we can pronounce your name. Just prove you’ve got the skills.
Join the world's largest community of 
AI-first remote workers.