Description
Admissions leaders at established Bay Area schools don't sell—they manage waitlists, convene committees, and safeguard reputations they inherited. This role inverts that model. In your territory, nearly every family you'll speak with is meeting us for the first time. Your job is to go out and find them.
Alpha is a K–12 private school founded on a testable proposition: students finish core academics in two hours daily, outpace national learning benchmarks, and dedicate their afternoons to meaningful skill development instead of filler work. Bay Area parents represent both the toughest and most rewarding audience for this proposition. Founders, engineers, doctors, and investors won't settle for a polished tour and a values statement. They'll demand the data, challenge the compromises, and weigh us against Nueva, Castilleja, Harker, Marin Country Day, and Branson all at once. Lean into that scrutiny.
Understand what this position entails. It's a sales role with a requirement for selectivity. You create your own pipeline: relationships with preschools and feeder institutions, community alliances, local programming, and referrals from families you've already won. You're accountable for a growth target. You also decline families when the fit isn't right—even in a market where turning down a well-connected parent can have repercussions. Both responsibilities define the role. A single misaligned family in a small cohort does more damage than an unfilled spot.
In your first year, you serve as the founding local ambassador for a campus still building its local presence, and the majority of your time is spent off campus. As enrollment grows, your role evolves. You shift from pursuing initial conversations to becoming the admissions leader parents request by name, supported by a team beneath you and a process other campuses replicate.
You'll be on-site at one campus (Palo Alto or San Rafael) five days per week, present at morning drop-off, afternoon pick-up, and evening programming. If you have Bay Area roots and want to shape the full family experience, submit your application now.
What you will be doing
- Building your own pipeline of qualified families through relationships with preschools and feeder schools, community alliances, referrals, and local programming.
- Managing every phase personally: initial inquiry, needs-assessment dialogue, campus visit, student shadow experience, enrollment choice, and onboarding.
- Conducting tours, open houses, and information sessions where you articulate an AI-driven learning model to discerning, questioning parents.
- Maintaining 7 or more concurrent family relationships at varying stages, each with documented status and next steps in HubSpot and our student information system.
- Providing weekly reports on pipeline strength and conversion quality, and revising local admissions processes, FAQs, and standard operating procedures based on market insights.
What you will NOT be doing
- Managing a waitlist. No pre-existing demand exists here.
- Escalating decisions to an admissions committee or through multiple approval layers.
- Following a script or working from a quota-driven call roster.
- Passing families between multiple coordinators, an events department, and reception staff.
- Overseeing a large team or filling your calendar with internal meetings.
Key responsibilities
Drive enrollment growth at one Bay Area campus by attracting families who will succeed in the Alpha model.
Candidate requirements
- 3+ years in premium client-facing positions where the buyer was an individual or family at $25K+ per client or $2K+ per month. You can specify the employer and price point; business-to-business or enterprise sales experience alone does not meet this criterion.
- Direct ownership of a complete client, admissions, or enrollment process: application, needs evaluation, offer, decision, and onboarding. What you personally executed, not what your team handled.
- A quantifiable growth or customer-acquisition metric you owned, including how you sourced leads and developed local partnerships to achieve it.
- Management of 7 or more simultaneous client or family relationships at different stages, documented in a named CRM or database.
- A specific instance where you advised against your own offering because it wasn't the appropriate match.
- Practical application of AI tools in client-facing processes, such as meeting prep, tailored outreach, conversation documentation, or follow-up communications.
- Professional written correspondence with C-level executives or high-net-worth individuals.
- You currently reside in or will relocate within 60 days to Palo Alto, CA, or San Rafael, CA (Marin County). This position is entirely on-site, not hybrid.
- Work authorization in the United States without requiring visa sponsorship.
Nice to have
- An established network within Peninsula or Marin family communities, including connections at local private preschools or feeder institutions.
- Admissions or enrollment background at a competitive independent K–12 school, or in a program with application volume exceeding capacity.
- Experience in luxury hospitality, private client services, concierge medicine, private wealth management, membership organizations, or premium residential real estate.
You will be working for
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