VP of Marketing


Seeking an experienced marketing leader with a demand generation marketing mindset capable of driving real growth.  A strong strategic manager who can lead and manage B2B marketing to large IT and software companies. Learn more.

Vice President of Marketing

$ 200k/Year  ($ 100/Hour for 40 hours of productive work per week)  Remote Position   Long-term

The VP of Marketing will direct and oversee designing, implementing and monitoring effective demand generation marketing strategies for B2B in large IT or software companies. The VP will use strong analytical skills to measure all the steps in the conversion funnel to deliver tailored, and effective customer communications and marketing offers consistent with our brand voice across all channels, including outlining and executing our digital strategy.

The VP will have a proven ability to manage a variety of activities end-to-end, including marketing communications, advertising campaigns, marketing operations, and digital marketing. The VP will work collaboratively with the Leadership Operations team to attain aggressive weekly KPI’s leading to higher quality leads and growth of candidates.

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WHY CROSSOVER?
Crossover recruits and builds world class high performing teams to power the fastest growing portfolio of software products in the world. No other company provides the training and the opportunities to test yourself on the depth and diversity of projects that we do. All roles are location independent so you are guaranteed to work with the best in the world. Challenge yourself. Be part of the change.
 
 
WHAT YOU'LL BE DOING

The VP of Marketing will manage data-driven marketing campaigns related to lead generation, customer acquisition, and cross-sell programs. This executive will be a strong direct and digital marketing executive capable of designing and executing integrated campaigns in support of B2B customer acquisition objectives.

The VP Marketing leads, plans, and executes targeted B2B marketing and digital campaigns to drive site traffic for one of the fastest growing cloud-based software product companies. They will improve performance by analyzing all essential marketing KPIs on a daily/weekly basis. This role will include job board marketing, SEO/SEM, display, email marketing, social media, and website optimization. The ideal candidate will have B2B lead generation experience within a large IT or Software organization. Attribution/marketing mix optimization for significant customer segments is critical.

Additionally, this role will be expected to develop new campaigns and tactics, continually A/B testing to ensure best practice, and evaluating results, monitoring the health of the pipelines, and taking appropriate action as required.

The VP Marketing communicates clearly across cross-functional teams from sales to engineering helping teams to prioritize and execute goals.

Success will be measured by:

  • Achieving predictable and repeatable acquisition of high quality and volume of MQLs

  • Consistently delivering positive weekly results

  • Reducing the CAC cost per acquisition

ONLINE HIRING EVENT



A hiring event is a scheduled online event where all our relevant testing relating to a role is conducted on the same day. Submissions received during the event are graded the following week, and successful candidates notified if they have progressed to the next round which is an online interview with a Hiring Manager.

 
KEY RESPONSIBILITIES

Managing and ultimately responsible for all marketing for the company the candidate is joining

Overseeing the company's marketing budget

Developing the marketing strategy for the company in line with company objectives

Setting short-term weekly goals and achievable marketing growth objectives

Hiring and managing a successful team, mentoring and coaching them to success with clearly defined metrics

Setting clear metrics and preparing regular reporting and presentations to senior management

Improving automation within the marketing department

Maintaining effective communication and collaboration efforts with other departments

 
CANDIDATE REQUIREMENTS


10+ years experience as a VP of Marketing or other senior marketing role with budget management of at least $6M

Proven experience in managing a team of 10+ people

Experience designing and implementing a successful marketing plan, with multiple campaigns running in parallel

Strong knowledge of SEM, SEO, web analytics and Google Adwords

Ability to work independently, while being able to collaborate with team members located all around the world

Strong organizational skills & highly coachable

A passion for a high-growth environment

Excellent English written and oral communication and presentation skills

 
 
WHAT YOU WILL LEARN
 

Crossover is not like any other company. In your role as VP of Marketing, you will master the art of lead generation providing weekly results. Your strategic thinking will be transformed to deliver results not in months, but in weeks.

You will learn to pivot quickly and how to be resilient to business needs, while delivering high quality leads for the sales team who will challenge your ability to calibrate and expand marketing acquisition channels quickly.

You are going to learn how to grow in your role and accelerate your career faster than in other software companies in the market.

 

 
 
 
 

Relevant Files and Links

Every job creates excellent work. We want to show you the types of things you will learn, using real work examples of the processes, training examples, playbooks, projects you will build on the job.

Page 1

What will the CMO of the future look like?

In the following link, you will see a roundtable discussion with CMO’s from top organizations talking about they do to look for future trends. And how to close the gap to be a modern data-driven marketer.

Where CMOs should spend their time and energy

In the following example, you will see a continuation of the previous discussion with CMO’s from top organizations, discussing how human resources can understand real disruptive technologies for improving their market reach.

 

Questions
and Answers

  • What does a typical day look like for the VP of Marketing?

    It varies slightly depending on the ESW Capital company you work for. However, regardless of the organization, our management philosophy of constant improvement and aggressive weekly targets remains the same. What is constant is the process. The VP of Marketing needs to create a digital strategy to manage the day-to-day planning of inbound and outbound marketing programs, including integrated campaign management, database, and email marketing, paid search, online programs, website, pipeline acceleration for direct sales and distribution channels. They will conduct a gap analysis to identify funnel marketing stage of leads and build a strategy to covert them more cost-effectively.

  • Can you give some example metrics/deliverables for the job of VP of Marketing?

    The organizations' goals revolve around weekly targets. The volume and quality of MQL is the KPI measurement for each priority pipeline. We also take into account the cost per click reduction, cost per lead, cost per MQL, and cost per acquisition. The VP of Marketing is intended to work with sales to drive success in SDR qualification, ISR conversion and the lead nurturing process.

  • Who does the VP of marketing report to directly?

    This position reports directly to the CEO, the EVP or the SVP of Operations.

  • What size company will this position support?

    This will vary based on the company you join. The most common size of the company in the ESW Capital portfolio will be around 120+ people.

  • What types of products will we sell?

    We acquire all types of business software and IT service companies, spanning the spectrum from SMB through Enterprise. Our portfolio includes over 75, and we continue to grow at a rate of one acquisition per week. Our broad transaction list comprises SaaS, on-premise software, tech-enabled managed service and pure IT consulting companies in North America and Europe. So, the products vary depending on the company you will join.

 
 
 
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