Vice President of Marketing$ 200k/Year ($ 100/Hour for 40 hours of productive work per week) Remote Position Long-term
The VP of Marketing will direct and oversee designing, implementing and monitoring effective demand generation marketing strategies for B2B in large IT or software companies. The VP will use strong analytical skills to measure all the steps in the conversion funnel to deliver tailored, and effective customer communications and marketing offers consistent with our brand voice across all channels, including outlining and executing our digital strategy.
The VP will have a proven ability to manage a variety of activities end-to-end, including marketing communications, advertising campaigns, marketing operations, and digital marketing. The VP will work collaboratively with the Leadership Operations team to attain aggressive weekly KPI’s leading to higher quality leads and growth of candidates.
The VP of Marketing will manage data-driven marketing campaigns related to lead generation, customer acquisition, and cross-sell programs. This executive will be a strong direct and digital marketing executive capable of designing and executing integrated campaigns in support of B2B customer acquisition objectives.
The VP Marketing leads, plans, and executes targeted B2B marketing and digital campaigns to drive site traffic for one of the fastest growing cloud-based software product companies. They will improve performance by analyzing all essential marketing KPIs on a daily/weekly basis. This role will include job board marketing, SEO/SEM, display, email marketing, social media, and website optimization. The ideal candidate will have B2B lead generation experience within a large IT or Software organization. Attribution/marketing mix optimization for significant customer segments is critical.
Additionally, this role will be expected to develop new campaigns and tactics, continually A/B testing to ensure best practice, and evaluating results, monitoring the health of the pipelines, and taking appropriate action as required.
The VP Marketing communicates clearly across cross-functional teams from sales to engineering helping teams to prioritize and execute goals.
Success will be measured by:
Achieving predictable and repeatable acquisition of high quality and volume of MQLs
Consistently delivering positive weekly results
Reducing the CAC cost per acquisition
A hiring event is a scheduled online event where all our relevant testing relating to a role is conducted on the same day. Submissions received during the event are graded the following week, and successful candidates notified if they have progressed to the next round which is an online interview with a Hiring Manager.
Managing and ultimately responsible for all marketing for the company the candidate is joining
Overseeing the company's marketing budget
Developing the marketing strategy for the company in line with company objectives
Setting short-term weekly goals and achievable marketing growth objectives
Hiring and managing a successful team, mentoring and coaching them to success with clearly defined metrics
Setting clear metrics and preparing regular reporting and presentations to senior management
Improving automation within the marketing department
Maintaining effective communication and collaboration efforts with other departments
Crossover is not like any other company. In your role as VP of Marketing, you will master the art of lead generation providing weekly results. Your strategic thinking will be transformed to deliver results not in months, but in weeks.
You will learn to pivot quickly and how to be resilient to business needs, while delivering high quality leads for the sales team who will challenge your ability to calibrate and expand marketing acquisition channels quickly.
You are going to learn how to grow in your role and accelerate your career faster than in other software companies in the market.
Relevant Files and LinksEvery job creates excellent work. We want to show you the types of things you will learn, using real work examples of the processes, training examples, playbooks, projects you will build on the job.
What will the CMO of the future look like?
In the following link, you will see a roundtable discussion with CMO’s from top organizations talking about they do to look for future trends. And how to close the gap to be a modern data-driven marketer.
Where CMOs should spend their time and energy
In the following example, you will see a continuation of the previous discussion with CMO’s from top organizations, discussing how human resources can understand real disruptive technologies for improving their market reach.
What does a typical day look like for the VP of Marketing?
It varies slightly depending on the ESW Capital company you work for. However, regardless of the organization, our management philosophy of constant improvement and aggressive weekly targets remains the same. What is constant is the process. The VP of Marketing needs to create a digital strategy to manage the day-to-day planning of inbound and outbound marketing programs, including integrated campaign management, database, and email marketing, paid search, online programs, website, pipeline acceleration for direct sales and distribution channels. They will conduct a gap analysis to identify funnel marketing stage of leads and build a strategy to convert them more cost-effectively.
Can you give some example metrics/deliverables for the job of VP of Marketing?
The organizations' goals revolve around weekly targets. The volume and quality of MQL is the KPI measurement for each priority pipeline. We also take into account the cost per click reduction, cost per lead, cost per MQL, and cost per acquisition. The VP of Marketing is intended to work with sales to drive success in SDR qualification, ISR conversion and the lead nurturing process.
Who does the VP of marketing report to directly?
This position reports directly to the CEO, the EVP or the SVP of Operations.
What size company will this position support?
This will vary based on the company you join. The most common size of the company in the ESW Capital portfolio will be around 120+ people.
What types of products will we sell?
We acquire all types of business software and IT service companies, spanning the spectrum from SMB through Enterprise. Our portfolio includes over 75, and we continue to grow at a rate of one acquisition per week. Our broad transaction list comprises SaaS, on-premise software, tech-enabled managed service and pure IT consulting companies in North America and Europe. So, the products vary depending on the company you will join.