Head of Marketing $200,000 USD/year Pay is set based on global value, not the local market.
Most roles = hourly rate x 40 hrs x 50 weeks ($100 USD/hour)
Not accepting applications on crossover.com at this time.
Description
Are you a marketing mastermind who revels in the thrill of experimental strategies and lives for the eureka moments? Hear us out if you can’t stand the thought of being another small piece in one of those giant corporate puzzles.
We offer a K-12 learning program that leverages AI technology and a range of innovative tools to make learning fast, fun, and personalized. Our students strive for academic excellence and prepare to ace their tests while playing games, winning prizes, and interacting with peers.
Whether it’s creating unlimited test problems and offering instant feedback or making content a lot more interesting with virtual teachers like Albert Einstein himself, our platform delivers a gamified and social learning experience that outshines traditional expectations.
Get ready to:
- Be the driving force behind our core brand positioning and marketing strategy, taking our vision and turning it into reality.
- Lead marketing experiments, designing and implementing data-led strategies that resonate deeply with our target audience—parents and students.
- Attract attention, shape perceptions, and elevate our brand to unparalleled heights in the EdTech landscape.
What sets this role apart? It’s the ownership and entrepreneurial spirit it demands. You will not follow orders or preset marketing playbooks; you will make the essential decisions that directly impact our company’s success. You will embrace the emerging trends in a rapidly evolving sector, ensuring that we stay ahead of the curve.
This is your opportunity to work directly with the founders of an EdTech startup that is transforming education for K-12 students. If you're eager to be at the heart of our growth story, don’t miss the chance to join us!
What you will be doing
- Spearheading experimental marketing strategies and leveraging data to validate hypotheses that directly impact consumer engagement.
- Critiquing AI-created marketing materials, ensuring alignment with brand messaging and effectiveness in targeting the desired audience.
- Establishing clear, measurable KPIs for marketing activities and adjusting strategies to optimize for desired business outcomes.
What you will NOT be doing
- Traditional, formulaic marketing tactics; this role is for innovators who thrive on crafting unique, data-led strategies, not for those who follow preset marketing playbooks.
- Superficial, cursory number-crunching; we’re looking for data enthusiasts who value analytical rigor, not for marketers who shy away from in-depth analytics.
Key responsibilities
Enhancing customer traction and brand equity for our educational technology offerings in the gifted & talented landscape.
Candidate requirements
- 7+ years of experience in B2C/D2C digital product marketing, demonstrating strong marketing acumen across multiple functions
- Experience having full ownership of marketing a digital product or company, including branding, positioning, and go-to-market initiatives
- Demonstrated proficiency in an analytical, statistics-focused approach to marketing
- Proficiency in multiple digital marketing channels like SEO, SEM, social media, and email marketing
- High standards for marketing content quality, ensuring alignment with the brand voice and vision
- Executive communication skills, both written and verbal
- Ability to thrive in a fast-paced and dynamic environment, with a strong sense of accountability
- Knowledge of the US K-12 educational landscape
How it works
Applying for a role? Here’s what to expect.
We’ve curated a series of steps that take the guesswork (and cognitive bias) out of recruiting the best person.
STEP 1
Pass Cognitive Aptitude Test.
STEP 2
Pass English Proficiency Test.
STEP 3
Prove Real-World Job Skills.
STEP 4
Ace An Interview Or Two.
STEP 5
Accept Job Offer.
STEP 6
Celebrate!
Frequently asked questions
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Why Crossover
Recruitment sucks. So we’re fixing it.
The Olympics of work
It’s super hard to qualify—extreme quality standards ensure every single team member is at the top of their game.
Premium pay for premium talent
Over 50% of new hires double or triple their previous pay. Why? Because that’s what the best person in the world is worth.
Shortlist by skills, not bias
We don’t care where you went to school, what color your hair is, or whether we can pronounce your name. Just prove you’ve got the skills.
