Traditional channel sales models have become inefficient. Most partner managers spend their time supporting underperforming resellers or maintaining legacy relationships that lack growth potential. At the same time, Generative AI is fundamentally changing product distribution and channel development, yet many organizations continue to rely on outdated methods like spreadsheets and intuition to identify resellers.
GFI operates on a different model. We leverage AI to discover, evaluate, and onboard a new generation of resellers—those who understand emerging market dynamics and are ready to act immediately. We identify compatible partners, accelerate their onboarding, and equip them with AI-driven sales assets designed to close business from the start. In this position, you won't function as just another participant in a traditional channel structure. You'll design and operate a high-efficiency revenue system.
This position does not involve waiting for partner inquiries, maintaining established accounts, or executing conventional strategies. You'll apply AI to locate high-value partner prospects, create streamlined onboarding processes that drive conversion, and bring new accounts online to produce revenue in a matter of weeks. If you operate with a hunter mentality and already use AI tools to gain competitive advantage, this environment will suit you. If your preference is to "cultivate relationships" and participate in scheduled business reviews, this role is not aligned with that approach.
If speed, scalability, and AI-first execution drive your work, we want you to help us build this modern channel framework.
Crossover's skill assessment process combines innovative AI power with decades of human research, to take the guesswork, human bias, and pointless filters out of recruiting high-performing teams.






It’s super hard to qualify—extreme quality standards ensure every single team member is at the top of their game.
Over 50% of new hires double or triple their previous pay. Why? Because that’s what the best person in the world is worth.
We don’t care where you went to school, what color your hair is, or whether we can pronounce your name. Just prove you’ve got the skills.