Product Marketing Manager, GFI Software (Remote) - $100,000/year USD

Job ID: 4686
Description

Most marketers have become project managers in disguise. Too much time is spent managing launches, executing demand generation campaigns, and tracking metrics. If you are an articulate software marketer who loves to create compelling stories and wants to focus on marketing, read on!

GFI creates software that fits the needs of small and medium-sized businesses. We deliver more value to customers with an unlimited model that offers all software essentials for one low price, and we need help transforming our vision into provocative messaging.

This is not your average product marketing job: in this role, you will translate product features into messages for a broad portfolio of solutions that convey our business value and resonate with the target audience. Instead of running repetitive marketing campaigns for a single product, you will be laser-focused on creating content for a broad portfolio of solutions.

If you are excited about creating content for a company that is changing the software industry, apply today!

What you will be doing
  • Product Vision Pitches. You will establish common customer problems and create a vision that explains how our products will solve them.
  • Writing Messaging Briefs. Supported by market research, you will create solution messages that set us apart from competitors and arm the commercial team to win customers.
What you will NOT be doing
  • End-to-end marketing management. Your focus will be on content creation, not generating demand or navigating customer issues.
  • Recycling campaigns for a single product. We have a broad portfolio, and you will create differentiated messaging for every one of them.
Key Responsibilities
  • Write compelling messages that convey the business value of our products and enable sales and customer-focused communications.
Candidate Requirements
  • A degree in Marketing, Communications, Business Management, Public Relations, or any technical field.
  • At least 2 years of experience in a content-generation marketing role.
  • At least 2 years of experience with B2B marketing.
  • Experience creating customer-facing messaging artifacts (e.g., presentations, collateral).
Apply Now
Details

Salary

$100k/year ($50/hour)

Location

Remote

full-time Job

40 hours/week any timezone

Employment Type

Long-term role

More about this role
More about this role