Description
The families who choose Alpha rarely arrive from an ad. They arrive because another family sat across from them at dinner and said, "This changed my kid." That word-of-mouth engine is the thing you would own for an entire region: the dinners, the parent ambassadors, the mayor's office, the CEO who opens a door for a 14-year-old's first real project.
A normal week puts you in four rooms. You design and host the region's calendar of gatherings, from a 150-person open house to an eight-seat curated dinner, several a month. You recruit current parents who genuinely want to talk to prospective ones and match them, family to family. You build relationships with city officials and business leaders, turning them into venues, sources of support for new campus openings, and real opportunities for students. And you deliver on the Alpha Networks: introductions, expert masterclasses, internships, alumni welcomes, logged family by family.
There is no finished playbook. You write it while running it, and the systems you invent get picked up by peers building the same engine in other cities. As the region grows, the scoreboard gets harder, not easier: doors opened per family has to rise even as enrollment climbs. Success shows up as the share of growth arriving through real people vouching for Alpha, read on a multi-year trend rather than a quarterly report.
No degree is required, and no particular pedigree. An MBA, a consulting or wealth-management career, and a self-made run in community, hospitality, or advancement all count the same here. What we read is the track record of convening people and turning those relationships into value.
This role is on-site in one of the following regions: San Francisco, Los Angeles, San Diego, Denver, Greenwich, Miami, Atlanta, Boston, Oklahoma City, Tulsa, Dorado, Nashville, or Park City. Expect evenings and weekends in rooms full of high-expectation parents, elected officials, and founders, plus regular local travel. You will be the most connected person in your city, and you will spend that on kids. If that trade sounds like the point rather than the cost, apply.
What you will be doing
- Designing and running the region's gathering calendar: open events, curated dinners by city and grade, and family retreats, several a month and on budget
- Securing venues, hosts, and vendors, then hosting the room live
- Recruiting current parents as ambassadors, equipping them with true stories, and matching them to prospective families and tours
- Opening relationships with public officials and business executives, and turning them into venues, campus-opening support, and student opportunities
- Matching enrolled families into parent circles and students into mentorships, masterclasses, and real-world internships, and welcoming graduating families as alumni within 30 days
- Logging every gathering, introduction, and first-contact attribution in the CRM (customer relationship management platform) so "doors opened per family" is a true number
What you will NOT be doing
- Buying growth. No paid media, no ad spend, no impression or lead-volume targets
- Owning the brand story or top-down campaigns; Marketing has that
- Processing admissions, running tours, or chasing enrollment paperwork; Admissions and Family Success have that
- Running a campus day-to-day, or opening the physical building
- Reporting raw attendance and headcount as if a full room were the result
- Waiting for a finished playbook, a template, or support staff before you start
Key responsibilities
Make people-first referrals the majority source of your region's enrollment growth.
Candidate requirements
- 5+ years building communities or relationship programs in K-12 education, membership, or a comparable network business, where growth came through people: referrals, members, congregations, chapters, alumni, or a client book, with numbers to show for it
- Has personally designed and run 20+ gatherings across the full range, from intimate curated dinners to 100+ person open events, with budget ownership
- Has opened and maintained relationships with public officials or business executives that produced concrete, nameable value
- Disciplined CRM user; logging relationships, attributions, and actions is already a habit
- Lives in, or will relocate to, one of these regions: San Francisco, Los Angeles, San Diego, Denver, Greenwich (CT), Miami, Atlanta, Boston, Oklahoma City, Tulsa, Dorado (PR), Nashville, or Park City (UT)
- Authorized to work in the US without visa sponsorship
Nice to have
- Ran regional growth, community, or partnerships for a network-shaped organization: a school group, membership club, franchise, or faith or civic institution
- Built and monetized a high-trust book of relationships as a client-facing principal in wealth management, consulting, or business development
- Came up through admissions, advancement, community organizing, or hospitality, and were always the one asked to host and represent the institution
- Existing relationships with local government or the business community in your city
- Fluent in how families make high-stakes education decisions
You will be working for
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