Director of Parent Advocacy
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

San Francisco, CA; Santa Barbara, CA; Palo Alto, CA; Piedmont, CA; Roswell, GA; Bethesda, MD; Charlotte, NC; New York City, NY; Brownsville, TX; Houston, TX; or Kirkland, WA.
In-person
Flexible schedule
full-time (40 hrs/week)
Long-term role

Director of Parent Advocacy   $200,000 USD/year

Description

LOCATION NOTE: This role is based on-site at one of the listed campuses and involves local travel when necessary.

If you feel called to guide families toward an education model that breaks from tradition, this position places you at the forefront of that transformation.

Alpha operates differently than conventional schools. Students complete their core academic work in only two hours each day through AI-driven applications. The remainder of the day is dedicated to developing real-world capabilities—team collaboration, critical thinking, public speaking, and meaningful project work. There are no lectures or unnecessary assignments. The focus is on accelerated mastery and performance in the top 1% nationally. This approach requires a fundamentally different relationship with parents—which is the focus of your work.

You will serve as the primary representative of your campus, responsible for building enrollment, establishing trust, and cultivating advocates. You'll facilitate impactful information sessions, develop strong community ties, and move interested families from curiosity to commitment. Beyond recruitment, you'll remain the central point of contact for families throughout their time at Alpha—responding to concerns, reinforcing confidence, and transforming parents into vocal supporters of the model.

This position offers significant autonomy and carries meaningful accountability. You will be stationed at one campus, maintaining consistent on-site presence and delivering measurable results—not simply executing a standard process. If you believe traditional schooling is failing students and that a superior alternative exists, this is your opportunity to demonstrate it.

CAMPUSES INCLUDED IN THIS HIRING PROCESS:

  • CA: San Francisco, Santa Barbara, Santa Monica, Piedmont (East Bay)
  • NC: Charlotte
  • NY: New York City
  • TX: Brownsville
  • Puerto Rico: Dorado

What you will be doing

  • Managing the complete parent relationship for a single campus—from initial inquiry to sustained engagement
  • Leading persuasive information sessions and individual discussions that transform interested parents into dedicated advocates
  • Acting as the main parent liaison—addressing issues, strengthening satisfaction, and ensuring each family feels valued and supported after enrollment
  • Establishing visibility and credibility through regular on-site engagement, strategic local partnerships, and targeted outreach efforts
  • Empowering parent advocates to generate referrals and expand community influence

What you will NOT be doing

  • Using formulaic sales scripts or impersonal outreach methods
  • Assigning relationship-building responsibilities to campus personnel or assuming a passive role
  • Allowing structured parent coalitions to undermine or alter Alpha's educational philosophy
  • Working remotely—this position is deeply integrated into the parent and community experience

Key responsibilities

Lead enrollment growth and retention for your campus by cultivating high-trust parent relationships from initial contact through sustained satisfaction and active advocacy.

Candidate requirements

  • Currently reside within commuting distance of one of these campuses: San Francisco, CA; Santa Barbara, CA; Santa Monica, CA; Piedmont, CA; Charlotte, NC; New York City, NY; Brownsville, TX; or Dorado, PR.
  • Legally authorized to work in the U.S. without sponsorship
  • 5+ years of experience with families in education, outreach, or enrollment
  • Exceptional verbal and written communication skills
  • Proven ability to earn trust and guide sophisticated decision-making
  • Deep belief in Alpha's accelerated, high-expectation learning model

Meet a successful candidate

Watch Interview
CeCe
CeCe  |  Lead Guide
United States  

Has the harsh reality of teaching in a broken system worn you down? This compassionate Lead Guide is redefining what it means to support kid...

Meet CeCe

Applying for a role? Here’s what to expect.

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Chat-style
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Cognitive 
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STEP 2

Cognitive 
aptitude test.

Prove real-world 
job skills.
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Prove real-world 
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Interview with the hiring manager.
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Interview with the hiring manager.

Accept job offer.
STEP 6

Accept job offer.

Pass
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Work examples

This is not a conventional school, and this is not conventional parent engagement.

At Alpha, parent advocacy functions as a growth driver, not a support service. You will facilitate high-trust dialogues, lead events that produce enrollment, and build commitment one family at a time. That requires fluency in both the messaging and the model itself. You must understand precisely what distinguishes Alpha—and be able to articulate that in ways that inspire action.

Want to see the kinds of narratives you'll help create and communicate? Begin here:

🎥 Why Families Leave Traditional School for Alpha
Listen to three Alpha dads explain why they walked away from conventional education—and how Alpha's approach has transformed their children's confidence, independence, and academic outcomes.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This is the foundation upon which you will build advocacy. Familiarize yourself with the academic system before you begin generating momentum.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha does not avoid standardized testing. We fully embrace it. If you're seeking a school that compromises on rigor or lowers expectations, this is not the right fit. But if you believe in maintaining high standards—and equipping every student to meet them—begin here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
In her own words, a 12-year-old former NYC student describes why her family relocated for Alpha, and what education feels like when it prioritizes mastery over memorization.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A one-minute overview of what drives Alpha's model, from AI-powered instruction to the facilitators who support it.
👉 Quick look (1 min)

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