Director of Parent Advocacy
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

Santa Barbara, CA; Palo Alto, CA; Piedmont, CA; Chicago, IL; Roswell, GA; Bethesda, MD; Austin, TX; Brownsville, TX; Chantilly, VA; or Kirkland, WA.
In-person
Flexible schedule
full-time (40 hrs/week)
Long-term role

Director of Parent Advocacy   $200,000 USD/year

Description

LOCATION NOTE: This is an on-site position in the cities listed below, with local travel required. Candidates with confirmed relocation plans and timeline may receive relocation assistance.

You excel in high-pressure startup environments. You have a proven track record serving high-net-worth clients with exceptional, personalized attention. You are confident AI will transform education and are prepared to defend that conviction to doubters. If these conditions create discomfort, this opportunity is not a fit.

Alpha is not a conventional school. We are a technology startup demonstrating that every child possesses exceptional potential. Students complete core academic requirements in only two hours daily through AI-powered applications, then dedicate remaining time to practical competencies: public speaking, critical reasoning, collaborative problem-solving, and meaningful project work. No traditional lectures. No redundant assignments. Just accelerated mastery and nationwide top 1% outcomes. Families anticipate concierge-quality service. You will consistently defend this approach against concerns about screen exposure, skepticism toward non-traditional education, and "too good to be true" reactions.

During year zero and year one, this functions as an enrollment sales position. You control the entire pipeline from initial inquiry through executed enrollment contracts, with defined conversion benchmarks and CRM oversight. Campus launch requires a minimum of 25 enrolled students. Achieving that threshold is your accountability. You will deliver compelling information sessions, lead personalized campus visits, maintain persistent follow-up, and finalize agreements. After reaching 25 students and bringing an admissions director aboard, your role transitions to serving as the campus's lead parent-facing executive. You will cultivate loyalty, address concerns with white-glove responsiveness, and convert satisfied families into vocal champions who actively recruit their networks.

This position offers significant trust and autonomy with transparent expectations. You will operate independently without substantial administrative infrastructure, marketing resources, or established protocols. Strategic direction adapts based on performance data. Systems are emerging. You will create them. Your typical day occurs outside the facility (coffee conversations, networking lunches, Chamber of Commerce participation) rather than at a desk. You will maintain visibility at morning arrival and afternoon dismissal. Evening parent gatherings and occasional weekend student programming are expected. A single misaligned family within a 25-student cohort can compromise the entire environment, making the ability to decline poor-fit applicants as critical as enrolling appropriate ones.

The upside? You will observe transformations rarely witnessed by educators: skeptical parents evolving into passionate advocates, reserved students presenting with confidence to adult audiences, families selecting your campus over prestigious private institutions. You will build from the ground up and claim ownership of outcomes. 

If you believe traditional schools are failing children and a superior alternative exists, this is your opportunity to demonstrate it.

HIRING FOR THESE LOCATIONS:

  • CA: Santa Barbara, Palo Alto, & Piedmont (East Bay)
  • GA: Roswell (Atlanta)
  • IL: Chicago
  • MD: Bethesda
  • TX: Austin & Brownsville
  • VA: Chantilly
  • WA: Kirkland (Seattle)

What you will be doing

  • Control the complete enrollment sales process during years 0-1, from initial inquiry through signed contracts, managing conversion benchmarks and CRM systems until the 25-student threshold is reached
  • Deliver information sessions and facility tours that convert interested families while strategically declining misaligned prospects (selective rejection is as critical as acceptance)
  • Function as the principal point of contact for affluent families investing $40K+ annually, delivering concierge-level service that transforms parents into vocal advocates
  • Establish community presence through consistent on-campus visibility during morning arrival (7-9am) and afternoon dismissal (2-4pm), while dedicating most workdays to external meetings, relationship-building activities, and community alliance development
  • Advocate for Alpha's AI-driven educational model when engaging skeptical parents concerned about screen exposure and unconventional methodologies
  • Mobilize parent ambassadors by creating outstanding experiences that inspire families to actively recruit their social networks

What you will NOT be doing

  • Maintaining standard 9-5 schedules (early morning availability, late afternoon presence, and evening programming are mandatory)
  • Executing pre-existing playbooks and standardized procedures (you will construct frameworks within a startup context)
  • Depending on administrative personnel, marketing departments, or enrollment assistance (you operate independently)
  • Enrolling every applicant (selectivity is a fundamental skill requirement)
  • Remaining desk-bound (this position demands consistent community engagement and relationship cultivation)

Key responsibilities

Control enrollment sales during years 0-1, then transition to cultivating parent relationships that generate advocates and fuel organic growth through referrals.

Candidate requirements

  • Currently residing within commuting range of one of these campuses OR committed to relocation within 60 days (priority given to candidates with existing local networks): Santa Barbara, CA; Palo Alto, CA; Piedmont, CA; Roswell, GA; Chicago, IL; Bethesda, MD; Austin, TX; Brownsville, TX; Chantilly, VA; or Kirkland, WA.
  • Legal authorization to work in the U.S. without sponsorship requirements
  • 5+ years in positions involving high-net worth client engagement through consultative sales or premium customer experience delivery (examples include private school enrollment/admissions, luxury goods sales, hospitality management, philanthropic development, etc.)
  • Documented enrollment/sales pipeline achievements with conversion performance you can articulate 
  • Executive-level presence and communication capabilities to establish credibility and influence sophisticated purchasing decisions with wealthy families 
  • Entrepreneurial self-direction suited to independent operation within a startup context
  • Authentic belief in AI-enhanced education, with capability to defend the approach when addressing skeptical parents questioning screen exposure and non-traditional methods
  • Flexibility for non-standard hours: early mornings (7-9am), late afternoons (2-4pm), evening programming (2-3x/month), and weekend events

Nice to have

Outstanding candidates will possess at least one of the following: 

  • Pre-existing relationships within the local affluent community with proven connections
  • Leadership experience in private school or independent school enrollment/admissions with measurable achievements
  • Sales, business development, or fundraising performance history with high-value clientele
  • Prior startup or early-stage venture experience managing uncertainty and accelerated change
  • Event coordination and community engagement experience designing impactful experiences
  • Background in real estate, development, or major gift fundraising involving ultra-high-net-worth individuals

Meet a successful candidate

Watch Interview
CeCe
CeCe  |  Lead Guide
United States  

Has the harsh reality of teaching in a broken system worn you down? This compassionate Lead Guide is redefining what it means to support kid...

Meet CeCe

Applying for a role? Here’s what to expect.

Crossover's skill assessment process combines innovative AI power with decades of human research, to take the guesswork, human bias, and pointless filters out of recruiting high-performing teams.

Chat-style
screening interview.
STEP 1

Chat-style
screening interview.

Cognitive 
aptitude test.
STEP 2

Cognitive 
aptitude test.

Prove real-world 
job skills.
STEP 3

Prove real-world 
job skills.

Interview with the hiring manager.
STEP 4

Interview with the hiring manager.

Accept job offer.
STEP 6

Accept job offer.

Pass
proctored test.
STEP 5

Pass
proctored test.

Frequently asked questions

About Crossover

Work examples

This is not conventional schooling, and this is not conventional parent engagement.

At Alpha, parent advocacy functions as a revenue driver, not a support service. You will facilitate high-stakes conversations, design events that convert prospects, and develop conviction one family at a time. This requires mastering both the narrative and the educational model. You must understand precisely what differentiates Alpha—and communicate it persuasively.

Want to understand the narratives you'll be shaping and amplifying? Begin here:

🎥 Why Families Leave Traditional School for Alpha
Three Alpha fathers discuss their reasons for rejecting conventional education—and how Alpha's approach has transformed their children's confidence, autonomy, and academic performance.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This represents the foundation for your advocacy work. Master the academic framework before generating enrollment momentum.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha does not avoid standardized testing. We embrace it. If you seek a school that minimizes rigor or dilutes expectations, do not apply. But if you believe in establishing high standards—and supporting every student to meet them—begin here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
In her own voice, a 12-year-old former NYC student describes why her family relocated for Alpha, and what education looks like when designed for mastery rather than memorization.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A one-minute overview of what enables Alpha's model, from AI-driven instruction to the facilitators who support it.
👉 Quick look (1 min)

Meet some people who've landed similar jobs

Why Crossover

Recruitment sucks. So we’re fixing it.

The Olympics of work

The Olympics of work

It’s super hard to qualify—extreme quality standards ensure every single team member is at the top of their game.

Premium pay for premium talent

Premium pay for premium talent

Over 50% of new hires double or triple their previous pay. Why? Because that’s what the best person in the world is worth.

Shortlist by skills, not bias

Shortlist by skills, not bias

We don’t care where you went to school, what color your hair is, or whether we can pronounce your name. Just prove you’ve got the skills.

Crossover Logo White
Follow us on
Have a question?

Get answers to common questions using our smart chatbot Crosby.

HELP AND FAQs

Join the world's largest community of AI first Remote WorkersAI-first remote workers.