Director of Parent Engagement & Advocacy

$200,000 USD/year ^{Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks}  ($100 USD/hour)

• Control the enrollment sales pipeline during year 0-1, from initial inquiry through signed contract, including conversion metrics and CRM oversight until 25 students are secured
• Lead information sessions and campus tours that convert interested parents while strategically declining misaligned families (declining wrong-fit prospects is as essential as accepting right-fit ones)
• Function as the primary liaison for high-net-worth families investing $40K+ annually, delivering white-glove service that converts parents into advocates
• Establish visibility through consistent on-site presence during morning arrival (7-9am) and afternoon departure (2-4pm), while spending the majority of days in the community conducting coffee meetings, networking, and building partnerships
• Champion Alpha's AI-powered approach to parents questioning screen time and non-traditional education methods
• Mobilize parent champions by creating exceptional experiences that motivate families to recruit within their networks

• Maintaining standard 9-5 schedules (early mornings, late afternoons, and evening programming are essential)
• Implementing pre-existing playbooks and protocols (you'll construct systems within a startup context)
• Depending on administrative personnel, marketing departments, or enrollment support teams (you operate independently)
• Enrolling every applicant (selective admission is a fundamental capability)
• Working primarily from a desk (this position demands daily community engagement and relationship cultivation)

Control enrollment sales during year 0-1, then transition to cultivating parent relationships that generate advocates and fuel word-of-mouth expansion.

• Currently reside within a commuting distance of one of these campuses OR willing to relocate within 60 days (preference for existing local connections): Santa Barbara, CA; Palo Alto, CA; Piedmont, CA; Lake Forest, CA; Bethesda, MD; Austin, TX; Fort Worth, TX; or Kirkland, WA.
• Legally authorized to work in the U.S. without sponsorship
• 5+ years in a role that involved working with high-net worth clients in a consultative sales or high-touch customer experience role (such as private school enrollment/admissions, luxury sales, hospitality, philanthropy, etc.)
• Demonstrated enrollment/sales funnel success with conversion metrics you can discuss 
• Executive presence and communication skills to earn trust and guide sophisticated decision-making with affluent families 
• Entrepreneurial self-starter comfortable as a solo operator in a startup environment
• Genuine enthusiasm for AI-powered education, with comfort defending the model to skeptical parents who question screen time and non-traditional approaches
• Availability for flexible hours: early mornings (7-9am), late afternoons (2-4pm), evening events (2-3x/month), and weekend activities

Exceptional candidates will have at least one of the items below: 

• Established network within the local affluent community with existing relationships
• Private school or independent school enrollment/admissions leadership experience with documented success
• Sales, business development, or fundraising history with high-value clients
• Prior startup or early-stage company experience managing ambiguity and accelerated change
• Event planning and community organizing background producing memorable experiences
• Real estate, development, or major gift fundraising experience engaging with UHNW individuals