Director of Parent Engagement & Advocacy
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

Santa Barbara, CA; Palo Alto, CA; Piedmont, CA; Chicago, IL; Roswell, GA; Bethesda, MD; Austin, TX; Brownsville, TX; Chantilly, VA; or Kirkland, WA.
In-person
Flexible schedule
full-time (40 hrs/week)
Long-term role

Director of Parent Engagement & Advocacy   $200,000 USD/year

Description

LOCATION NOTE: This position requires on-site work in one of the cities listed below, with local travel as required. We offer relocation assistance to candidates who present concrete relocation plans and timelines.

You excel in the unpredictability of startup environments. You have a proven track record working with high-net-worth clients who demand exceptional service. You hold a genuine conviction that AI can transform education and welcome the opportunity to defend that position against skeptics. If these conditions create discomfort, this position is not the right fit.

Alpha operates outside the traditional school model. We are a technology startup demonstrating that every child possesses exceptional potential. Our students complete their core academic requirements in just two hours daily through AI-driven applications, dedicating remaining time to practical competencies: public speaking, critical thinking, collaborative challenges, and meaningful projects. No lectures. No redundant assignments. Only accelerated learning delivering top 1% outcomes nationally. Parents anticipate concierge-tier service. You will continuously defend this approach against concerns about screen time, skepticism from traditional education advocates, and "this seems unrealistic" objections.

During year zero through year one, this functions as an enrollment sales position. You control the complete pipeline from initial inquiry through executed enrollment agreements, accountable for conversion metrics and CRM oversight. We will not launch a campus with fewer than 25 enrolled students. Achieving that threshold is your responsibility. You will facilitate compelling information sessions, execute individual campus tours, maintain persistent follow-up, and finalize agreements. After reaching 25 students and onboarding an admissions director, your role transitions to serving as the campus's principal parent-facing leader. You will cultivate loyalty, address concerns with white-glove attention, and transform satisfied parents into vocal advocates who actively recruit others.

This position offers high trust and autonomy with explicit accountability. You will operate independently without substantial administrative infrastructure, marketing resources, or established protocols. Strategy evolves based on performance data. Systems are under development. You will create them. You will spend the majority of your time in the community (coffee conversations, networking lunches, Chamber of Commerce participation) rather than at a desk. You will maintain visibility during morning arrival and afternoon departure times. You will participate in evening parent gatherings and occasional weekend student programming. A single poorly-aligned family within a 25-student cohort can compromise everything, making the ability to decline wrong-fit families as critical as enrolling appropriate ones.

The opportunity? You will observe transformations rarely witnessed by educators: skeptical parents evolving into passionate advocates, reserved students presenting with confidence to adult audiences, families selecting your campus over prestigious private institutions. You will create something substantial from the ground up and own the outcomes. 

If you believe the current education system is failing children and a superior alternative exists, this represents your opportunity to demonstrate it.

HIRING FOR THESE LOCATIONS:

  • CA: Santa Barbara, Palo Alto, & Piedmont (East Bay)
  • GA: Roswell (Atlanta)
  • IL: Chicago
  • MD: Bethesda
  • TX: Austin & Brownsville
  • VA: Chantilly
  • WA: Kirkland (Seattle)

What you will be doing

  • Control the complete enrollment sales pipeline during year 0-1, spanning inquiry through executed agreements, managing conversion targets and CRM systems until the 25-student threshold is achieved
  • Facilitate information sessions and campus tours that convert interested parents while strategically declining wrong-fit families (selective rejection is as critical as acceptance)
  • Function as the principal contact for high-net-worth families investing $40K+ annually, delivering white-glove service that converts parents into advocates
  • Establish visibility through consistent on-site presence during morning arrival (7-9am) and afternoon departure (2-4pm), while dedicating most working hours to community engagement through coffee meetings, networking activities, and partnership development
  • Advocate for Alpha's AI-driven model when addressing skeptical parents who raise concerns about screen time and non-traditional education approaches
  • Mobilize parent champions by creating exceptional experiences that motivate families to actively recruit their networks

What you will NOT be doing

  • Maintaining standard 9-5 schedules (early mornings, extended afternoons, and evening commitments are necessary)
  • Implementing pre-existing playbooks and standardized procedures (you will build systems within a startup context)
  • Depending on administrative personnel, marketing departments, or enrollment support teams (you operate independently)
  • Enrolling every applicant family (strategic selectivity is a fundamental competency)
  • Working primarily from a desk (this position demands daily community engagement and active relationship cultivation)

Key responsibilities

Control enrollment sales during year 0-1, subsequently transitioning to cultivating parent relationships that generate advocates and fuel word-of-mouth expansion.

Candidate requirements

  • Currently reside within commuting distance of one of these campuses OR willing to relocate within 60 days (preference for existing local connections): Santa Barbara, CA; Palo Alto, CA; Piedmont, CA; Roswell, GA; Chicago, IL; Bethesda, MD; Austin, TX; Brownsville, TX; Chantilly, VA; or Kirkland, WA.
  • Legally authorized to work in the U.S. without sponsorship
  • 5+ years in positions involving work with high-net worth clients through consultative sales or high-touch customer experience roles (examples: private school enrollment/admissions, luxury sales, hospitality, philanthropy, etc.)
  • Documented enrollment/sales funnel achievements with conversion metrics available for discussion 
  • Executive presence and communication capabilities to establish trust and facilitate sophisticated decision-making with affluent families 
  • Entrepreneurial self-starter comfortable operating independently within a startup environment
  • Authentic enthusiasm for AI-driven education, with confidence defending the model to skeptical parents questioning screen time and non-traditional methodologies
  • Availability for flexible scheduling: early mornings (7-9am), late afternoons (2-4pm), evening programming (2-3x/month), and weekend activities

Nice to have

Exceptional candidates will possess at least one of the following: 

  • Established network within the local affluent community with existing relationships
  • Private school or independent school enrollment/admissions leadership background with documented results
  • Sales, business development, or fundraising track record involving high-value clients
  • Prior startup or early-stage organization experience managing ambiguity and accelerated change
  • Event planning and community organizing background producing memorable experiences
  • Real estate, development, or major gift fundraising experience engaging with UHNW individuals

Meet a successful candidate

Watch Interview
CeCe
CeCe  |  Lead Guide
United States  

Has the harsh reality of teaching in a broken system worn you down? This compassionate Lead Guide is redefining what it means to support kid...

Meet CeCe

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Work examples

This is not traditional schooling, and this is not conventional parent engagement.

At Alpha, parent advocacy functions as a growth mechanism, not a support service. You will navigate high-trust dialogues, facilitate conversion-focused events, and build conviction one family at a time. Success requires mastering both messaging and model. You must understand precisely what differentiates Alpha—and how to articulate that in ways that inspire action.

Ready to explore the narratives you will help shape and amplify? Begin here:

🎥 Why Families Leave Traditional School for Alpha
Listen to three Alpha fathers explain their decision to reject conventional education—and how Alpha's approach has transformed their children's confidence, independence, and academic progress.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This represents the foundation for your advocacy efforts. Comprehend the academic engine before generating momentum.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha does not avoid standardized testing. We embrace it fully. If you seek a school that sidesteps rigor or dilutes expectations, do not apply. But if you believe in establishing high standards—and enabling every student to meet them—begin here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
A 12-year-old former NYC student describes, in her own voice, why her family relocated for Alpha, and what education feels like when designed for mastery rather than memorization.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A one-minute overview of what enables Alpha's model to succeed, from AI-powered instruction to the guides supporting students.
👉 Quick look (1 min)

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