Director of Parent Engagement & Advocacy
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

San Francisco, CA; Santa Barbara, CA; Charlotte, NC; New York City, NY; Brownsville, TX; Chantilly, VA; Dorado, PR.
In-person
Flexible schedule
full-time (40 hrs/week)
Long-term role

Director of Parent Engagement & Advocacy   $200,000 USD/year

Description

LOCATION NOTE: This is an on-site position based at one of the campuses listed below, requiring local travel when necessary.

If shepherding families toward a fundamentally reimagined approach to education resonates with you, this position places you at the forefront of that transformation.

Alpha does not operate as a conventional school. Students complete their core academic work in two hours daily through AI-driven applications. The remainder of their time? Developing practical competencies—public speaking, analytical reasoning, collaborative problem-solving, and meaningful projects. No traditional lectures. No filler assignments. Only accelerated mastery and performance in the top 1% nationally. This structure requires a fundamentally different parent relationship—your primary responsibility.

You will serve as the campus representative, spearheading enrollment growth, trust-building, and advocacy development. You'll facilitate impactful information sessions, cultivate meaningful community connections, and transform curiosity into committed enrollment. Your scope extends beyond initial conversion. You'll function as the central resource for families during their entire Alpha experience—resolving questions, cultivating loyalty, and developing parents into vocal advocates for the model.

This position offers significant trust and independence with tangible accountability. You'll be stationed at a single campus, present on-site regularly, producing measurable results—not simply executing predetermined protocols. If you recognize that traditional schooling is inadequately serving children—and that a superior alternative exists—this represents your opportunity to demonstrate it.

CAMPUSES CURRENTLY HIRING:

  • CA: San Francisco, Santa Barbara
  • NC: Charlotte
  • NY: New York City
  • TX: Austin
  • VA: Chantilly
  • Puerto Rico: Dorado

What you will be doing

  • Managing the complete parent relationship lifecycle—from initial contact through sustained engagement—for a single campus
  • Conducting persuasive information sessions and individual consultations that transform interested parents into devoted supporters
  • Acting as the principal parent liaison—addressing issues, enhancing satisfaction, and ensuring each family receives appropriate support following enrollment at Alpha
  • Establishing credibility and presence through consistent on-campus engagement, local collaborations, and targeted community outreach
  • Mobilizing parent advocates to expand referral networks and strengthen community impact

What you will NOT be doing

  • Depending on formulaic sales approaches or transactional communication methods
  • Transferring relationship cultivation responsibilities to campus personnel or assuming a secondary position
  • Allowing structured parent organizations to compromise or undermine Alpha's educational framework
  • Operating remotely—this position requires deep integration into the parent journey and broader community

Key responsibilities

Lead enrollment growth and retention at your assigned campus by cultivating high-trust parent partnerships from initial inquiry through sustained satisfaction and active advocacy.

Candidate requirements

  • Currently reside within commuting distance of one of these campuses: San Francisco, CA; Santa Barbara, CA; Charlotte, NC; New York City, NY; Austin, TX; Chantilly, VA; or Dorado, PR.
  • Legally authorized to work in the U.S. without sponsorship
  • 5+ years of experience with families in education, outreach, or enrollment
  • Exceptional verbal and written communication skills
  • Proven ability to earn trust and guide sophisticated decision-making
  • Deep belief in Alpha's accelerated, high-expectation learning model

Meet a successful candidate

Watch Interview
CeCe
CeCe  |  Lead Guide
United States  

Has the harsh reality of teaching in a broken system worn you down? This compassionate Lead Guide is redefining what it means to support kid...

Meet CeCe

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Cognitive 
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Prove real-world 
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Accept Job Offer.
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Work examples

This does not resemble traditional schooling, and this does not resemble conventional parent engagement.

At Alpha, parent advocacy functions as a strategic growth driver, not merely a support operation. You'll facilitate high-stakes conversations, orchestrate conversion-focused events, and build family commitment individually. This requires command of both messaging and methodology. You'll need comprehensive understanding of Alpha's differentiation—and the ability to articulate it persuasively.

Interested in the narratives you'll help develop and amplify? Begin here:

🎥 Why Families Leave Traditional School for Alpha
Listen to three Alpha fathers discuss their rejection of conventional education—and the impact Alpha's approach has had on their children's confidence, self-reliance, and academic achievement.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This represents the academic foundation underlying your advocacy work. Master the instructional engine before generating enrollment momentum.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha does not avoid standardized testing. We welcome it. If you seek a school that diminishes rigor or reduces expectations, do not apply. If you believe in establishing high standards—and supporting every student to meet them—begin here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
Hear a 12-year-old former NYC student describe why her family relocated for Alpha, and what education looks like when structured for mastery rather than memorization.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A concise overview of Alpha's operational model, featuring AI-powered instruction and the guides who facilitate it.
👉 Quick look (1 min)

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