This does not resemble traditional schooling, and this does not resemble conventional parent engagement.
At Alpha, parent advocacy functions as a strategic growth driver, not merely a support operation. You'll facilitate high-stakes conversations, orchestrate conversion-focused events, and build family commitment individually. This requires command of both messaging and methodology. You'll need comprehensive understanding of Alpha's differentiation—and the ability to articulate it persuasively.
Interested in the narratives you'll help develop and amplify? Begin here:
🎥 Why Families Leave Traditional School for Alpha
Listen to three Alpha fathers discuss their rejection of conventional education—and the impact Alpha's approach has had on their children's confidence, self-reliance, and academic achievement.
👉 Watch the conversation (24 min)
📘 Alpha's Learning Model: The Science Behind 2x Results
This represents the academic foundation underlying your advocacy work. Master the instructional engine before generating enrollment momentum.
👉 Read the whitepaper
🔥 Testing Is Not the Problem—Low Standards Are
Alpha does not avoid standardized testing. We welcome it. If you seek a school that diminishes rigor or reduces expectations, do not apply. If you believe in establishing high standards—and supporting every student to meet them—begin here.
👉 Watch MacKenzie explain (3 min)
🎙️ Student Perspective: Rourke on Switching to Alpha
Hear a 12-year-old former NYC student describe why her family relocated for Alpha, and what education looks like when structured for mastery rather than memorization.
👉 Watch the student interview (18 min)
🎬 Inside the Classroom: 2-Hour Learning in Motion
A concise overview of Alpha's operational model, featuring AI-powered instruction and the guides who facilitate it.
👉 Quick look (1 min)





