Director of Parent Engagement & Advocacy

$200,000 USD/year ^{Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks}  ($100 USD/hour)

• Control the enrollment sales pipeline during year 0-1, from initial inquiry through signed agreement, including conversion targets and CRM oversight until the 25-student threshold is reached
• Deliver information sessions and campus tours that convert interested parents while strategically declining incompatible families (selectivity is as critical as enrollment)
• Function as the primary point of contact for high-net-worth families investing $40K+ annually, delivering white-glove service that converts parents into advocates
• Establish community presence through consistent on-site availability during morning arrival (7-9am) and afternoon dismissal (2-4pm), while dedicating most days to off-site coffee meetings, networking activities, and community partnerships
• Justify Alpha's AI-enabled model to skeptical parents who raise concerns about screen time and non-traditional education approaches
• Mobilize parent champions by creating exceptional experiences that inspire families to recruit within their networks

• Maintaining standard 9-5 schedules (early mornings, late afternoons, and evening commitments are necessary)
• Executing established playbooks and documented procedures (you'll build systems within a startup context)
• Depending on administrative staff, marketing departments, or enrollment support teams (you operate independently)
• Enrolling every applicant family (strategic selectivity is a core skill)
• Operating from behind a desk (this role demands daily community engagement and relationship cultivation)

Control enrollment sales during year 0-1, then transition to developing parent relationships that generate advocates and fuel word-of-mouth expansion.

• Currently reside within commuting distance of one of these campuses OR willing to relocate within 60 days (preference for existing local connections): Santa Barbara, CA; Palo Alto, CA; Piedmont, CA; Lake Forest, CA; Bethesda, MD; Austin, TX; Fort Worth, TX; or Kirkland, WA.
• Legally authorized to work in the U.S. without sponsorship
• 5+ years in a role involving work with high-net-worth clients in a consultative sales or high-touch customer experience capacity (such as private school enrollment/admissions, luxury sales, hospitality, philanthropy, etc.)
• Proven enrollment/sales funnel success with conversion metrics you can articulate 
• Executive presence and communication abilities to build trust and facilitate sophisticated decision-making with affluent families 
• Entrepreneurial self-starter comfortable operating independently in a startup environment
• Authentic enthusiasm for AI-powered education, with confidence defending the model to skeptical parents who question screen time and non-traditional methods
• Flexibility for non-standard hours: early mornings (7-9am), late afternoons (2-4pm), evening events (2-3x/month), and weekend activities

Exceptional candidates will have at least one of the items below: 

• Established network within the local affluent community with existing relationships
• Private school or independent school enrollment/admissions leadership experience with documented results
• Sales, business development, or fundraising track record with high-value clients
• Prior startup or early-stage company experience managing ambiguity and rapid evolution
• Event planning and community organizing experience delivering memorable experiences
• Real estate, development, or major gift fundraising experience engaging with UHNW individuals