Director of Parent Engagement & Advocacy
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

San Francisco, CA; Santa Barbara, CA; Palo Alto, CA; Piedmont, CA; Roswell, GA; Bethesda, MD; Charlotte, NC; New York City, NY; Brownsville, TX; Houston, TX; or Kirkland, WA.
In-person
Flexible schedule
full-time (40 hrs/week)
Long-term role

Director of Parent Engagement & Advocacy   $200,000 USD/year

Description

LOCATION NOTE: This is an on-site position based at one of the campuses identified below, including local travel when necessary.

If you feel called to introduce families to a fundamentally new approach to education, this position places you at the forefront of that transformation.

Alpha operates outside the boundaries of conventional schooling. Here, students complete their core academic work in two hours daily through AI-driven applications. The remainder of their time is devoted to developing essential real-world competencies—public speaking, analytical reasoning, collaborative problem-solving, and meaningful project work. There are no traditional lectures or rote assignments. The focus is on rapid mastery and outcomes that rank in the top 1% nationally. This approach requires an entirely different form of parent engagement—and that is your domain.

You will serve as the public face of your campus, responsible for expanding enrollment, cultivating trust, and mobilizing advocacy. You'll conduct high-impact information sessions, establish lasting connections within the local community, and convert early interest into sustained waitlist growth. Your responsibilities extend beyond recruitment. You will be the primary contact for families across their entire Alpha experience—resolving issues, strengthening loyalty, and empowering parents to become vocal advocates for the model.

This is a position defined by trust and autonomy, with measurable stakes. You'll be on-site at a single campus most days, driving tangible results rather than executing a predetermined playbook. If you hold the conviction that traditional schools are underserving children—and that a superior alternative exists—this is your opportunity to demonstrate it.

POSITIONS AVAILABLE AT THESE CAMPUSES:

  • CA: San Francisco, Santa Barbara, Santa Monica, Piedmont (East Bay)
  • NC: Charlotte
  • NY: New York City
  • TX: Brownsville
  • Puerto Rico: Dorado

What you will be doing

  • Taking full ownership of the parent relationship lifecycle—from initial inquiry to sustained engagement—for a single campus
  • Delivering persuasive information sessions and individualized discussions that turn interested families into committed supporters
  • Acting as the main parent liaison—addressing concerns, increasing satisfaction, and ensuring every family feels valued and supported once they join Alpha
  • Establishing trust and visibility through consistent on-site engagement, community partnerships, and focused outreach initiatives
  • Mobilizing parent advocates to drive referrals and expand community influence

What you will NOT be doing

  • Depending on scripted sales methods or surface-level outreach
  • Passing off relationship responsibilities to campus personnel or operating behind the scenes
  • Allowing organized parent coalitions to compromise or undermine Alpha's educational framework
  • Remaining desk-bound—this role requires deep involvement in the parent and community experience

Key responsibilities

Lead enrollment growth and retention at your campus by managing high-trust parent relationships from initial contact through sustained satisfaction and active advocacy.

Candidate requirements

  • Currently reside within commuting distance of one of these campuses: San Francisco, CA; Santa Barbara, CA; Santa Monica, CA; Piedmont, CA; Charlotte, NC; New York City, NY; Brownsville, TX; or Dorado, PR.
  • Legally authorized to work in the U.S. without sponsorship
  • 5+ years of experience with families in education, outreach, or enrollment
  • Exceptional verbal and written communication skills
  • Proven ability to earn trust and guide sophisticated decision-making
  • Deep belief in Alpha's accelerated, high-expectation learning model

Meet a successful candidate

Watch Interview
CeCe
CeCe  |  Lead Guide
United States  

Has the harsh reality of teaching in a broken system worn you down? This compassionate Lead Guide is redefining what it means to support kid...

Meet CeCe

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Cognitive 
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Prove real-world 
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Interview with the hiring manager.
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Accept job offer.
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Work examples

This role diverges sharply from conventional parent engagement in traditional schools.

At Alpha, parent advocacy functions as a strategic growth driver, not a support service. You'll facilitate high-stakes conversations, lead events designed to convert interest into commitment, and build conviction through personalized, one-on-one engagement. Success requires fluency in both the content and the philosophy. You must fully understand what sets Alpha apart—and how to articulate that in ways that inspire action.

Want to explore the narratives you'll be shaping and amplifying? Begin here:

🎥 Why Families Leave Traditional School for Alpha
Listen as three Alpha fathers explain their decision to move away from conventional schooling—and the impact Alpha's model has had on their children's confidence, autonomy, and academic performance.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This document describes the academic framework at the heart of your advocacy efforts. Internalize the model before you begin building momentum.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha does not shy away from standardized testing. We champion it. If you seek a school that compromises on rigor or lowers expectations, this is not your opportunity. If you believe in setting ambitious standards—and supporting every student in meeting them—begin here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
Hear a 12-year-old former NYC student describe, in her own voice, why her family relocated for Alpha, and what learning feels like when it prioritizes mastery over rote memorization.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A brief visual overview of Alpha's instructional model in practice, highlighting AI-powered learning and the role of guides.
👉 Quick look (1 min)

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