Regional Director of Family Engagement
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

Santa Barbara, CA; Palo Alto, CA; Piedmont, CA; Chicago, IL; Roswell, GA; Bethesda, MD; Austin, TX; Brownsville, TX; Chantilly, VA; or Kirkland, WA.
In-person
Flexible schedule
full-time (40 hrs/week)
Long-term role

Regional Director of Family Engagement   $200,000 USD/year

Description

LOCATION NOTE: This position requires on-site work in one of the cities listed below, with local travel as required. Relocation support is provided for candidates who have confirmed relocation plans and timelines.

You excel in fast-moving startup environments. You've delivered exceptional service to high-net-worth clients who demand excellence. You hold a genuine conviction that AI can transform education and welcome the opportunity to defend that conviction against doubt. If these conditions create discomfort, this position will not be a fit.

Alpha is not a conventional school. We are a technology startup demonstrating that every child possesses exceptional potential. Our students complete their core academic work in two hours daily through AI-driven applications, dedicating the remainder of their time to practical competencies: public speaking, analytical thinking, collaborative challenges, and meaningful projects. No traditional lectures. No redundant assignments. Only accelerated mastery and performance in the top 1% nationally. Families expect personalized, concierge-quality service. You will regularly address concerns about screen exposure, skepticism toward non-traditional models, and disbelief that outcomes this strong are achievable.

During the initial launch phase (year zero through year one), this functions as an enrollment sales position. You control the complete pipeline from initial inquiry through executed enrollment contract, with defined conversion benchmarks and CRM oversight. We will not launch a campus without securing at least 25 enrolled students. Meeting that enrollment threshold is your accountability. You will facilitate compelling information sessions, lead individualized campus tours, maintain persistent follow-up, and close enrollments. After reaching 25 students and bringing on an admissions director, your role transitions to serving as the campus's lead parent-facing authority. You will cultivate loyalty, address concerns with exceptional service standards, and convert satisfied families into vocal advocates who actively recruit others.

This is a high-autonomy, high-accountability position with transparent expectations. You will operate independently without extensive administrative infrastructure, marketing resources, or fully documented procedures. Strategy adapts according to performance data. Systems are still forming. You will create them. The majority of your time will be spent in the community (networking lunches, coffee conversations, Chamber events) rather than at a desk. You will maintain visibility during morning arrival and afternoon departure times. Evening parent gatherings and occasional weekend student programming are part of your schedule. A single misaligned family within a cohort of 25 can disrupt the entire community, so declining wrong-fit applicants is as critical as enrolling ideal ones.

The opportunity? You will observe changes most educators never witness: doubtful parents transforming into passionate advocates, reserved students presenting with poise to adult audiences, families selecting your campus over established elite institutions. You will create something from the ground up and control the outcome. 

If you believe traditional schooling is failing children and a superior alternative exists, this is your opportunity to demonstrate it.

HIRING FOR THESE LOCATIONS:

  • CA: Santa Barbara, Palo Alto, & Piedmont (East Bay)
  • GA: Roswell (Atlanta)
  • IL: Chicago
  • MD: Bethesda
  • TX: Austin & Brownsville
  • VA: Chantilly
  • WA: Kirkland (Seattle)

What you will be doing

  • Control the complete enrollment sales process during the 0-1 year phase, managing inquiries through signed contracts with defined conversion goals and CRM tracking until 25 students are secured
  • Deliver information sessions and campus experiences that convert interested families while strategically declining misaligned applicants (selectivity is equally important as enrollment)
  • Function as the primary liaison for affluent families investing $40K+ per year, delivering concierge-level service that transforms parents into active promoters
  • Establish community presence through consistent on-campus availability during morning arrival (7-9am) and afternoon dismissal (2-4pm), while dedicating the majority of workdays to external relationship-building: coffee conversations, networking activities, and community alliances
  • Articulate and defend Alpha's AI-driven educational approach to parents who express concerns about technology use and unconventional pedagogy
  • Mobilize parent advocates by creating outstanding experiences that motivate families to recruit within their networks

What you will NOT be doing

  • Maintaining standard 9-5 work schedules (early starts, late afternoons, and evening programming are mandatory)
  • Executing pre-existing protocols and documented systems (you will build frameworks within a startup context)
  • Depending on administrative personnel, marketing departments, or enrollment coordinators (you operate independently)
  • Enrolling every applicant (strategic selectivity is a fundamental skill)
  • Working primarily from an office (this position demands consistent community engagement and relationship cultivation)

Key responsibilities

Control enrollment sales during the 0-1 year phase, then transition to developing parent relationships that generate advocates and fuel referral-driven growth.

Candidate requirements

  • Currently live within commuting range of one of these campuses OR prepared to relocate within 60 days (priority given to candidates with existing local ties): Santa Barbara, CA; Palo Alto, CA; Piedmont, CA; Roswell, GA; Chicago, IL; Bethesda, MD; Austin, TX; Brownsville, TX; Chantilly, VA; or Kirkland, WA.
  • Authorized to work in the United States without requiring sponsorship
  • 5+ years in positions involving high-net-worth client relationships within consultative sales or premium customer experience contexts (examples: private school admissions/enrollment, luxury retail, high-end hospitality, philanthropic development, etc.)
  • Proven enrollment or sales pipeline performance with quantifiable conversion results you can articulate 
  • Professional presence and communication ability to establish credibility and influence complex decisions with affluent clientele 
  • Self-directed entrepreneurial mindset with capability to function independently in startup conditions
  • Authentic belief in AI-enhanced education, with confidence addressing skeptical parents who question technology exposure and alternative educational models
  • Schedule flexibility for non-standard hours: early mornings (7-9am), late afternoons (2-4pm), evening programming (2-3x/month), and weekend events

Nice to have

Exceptional candidates will possess at least one of the following: 

  • Established connections within the local affluent community with pre-existing relationships
  • Leadership experience in private or independent school enrollment/admissions with documented success
  • Sales, business development, or fundraising performance history with high-value clientele
  • Background in startup or early-stage ventures managing uncertainty and rapid evolution
  • Experience designing and executing events and community initiatives that create lasting impact
  • Background in real estate, development, or major donor fundraising involving ultra-high-net-worth individuals

Meet a successful candidate

Watch Interview
CeCe
CeCe  |  Lead Guide
United States  

Has the harsh reality of teaching in a broken system worn you down? This compassionate Lead Guide is redefining what it means to support kid...

Meet CeCe

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Work examples

This position differs from traditional school roles, and parent engagement here functions differently as well.

At Alpha, parent advocacy drives institutional growth. You will facilitate high-stakes discussions, design events that convert interest into enrollment, and develop conviction one family at a time. Success requires mastery of both messaging and the educational model. You must understand precisely what differentiates Alpha—and how to articulate that distinction persuasively.

Interested in the narratives you will help develop and communicate? Begin here:

🎥 Why Families Leave Traditional School for Alpha
Three Alpha fathers discuss their decision to reject conventional schooling—and how Alpha's approach has transformed their children's confidence, autonomy, and academic progress.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This represents the foundation of your advocacy work. Comprehend the academic framework before building momentum around it.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha does not avoid standardized assessment. We embrace it. If you seek an institution that diminishes rigor or lowers expectations, do not apply. But if you believe in establishing high standards—and supporting every student to meet them—begin here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
A 12-year-old former NYC student shares in her own words why her family relocated for Alpha, and describes what education feels like when designed for mastery rather than memorization.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A brief tour demonstrating what makes Alpha's model effective, from AI-driven instruction to the guides who facilitate it.
👉 Quick look (1 min)

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