Director of Community Engagement
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

Santa Barbara, CA; Palo Alto, CA; Piedmont, CA; Chicago, IL; Roswell, GA; Bethesda, MD; Austin, TX; Brownsville, TX; Chantilly, VA; or Kirkland, WA.
In-person
Flexible schedule
full-time (40 hrs/week)
Long-term role

Director of Community Engagement   $200,000 USD/year

Description

LOCATION NOTE: This is an on-site position based in the cities listed below, requiring local travel. Candidates with confirmed relocation plans and timelines may qualify for relocation assistance.

You excel in high-intensity startup environments. You have demonstrated success serving high-net-worth clients who demand exceptional, personalized service. You are convinced that AI has the potential to transform education and are prepared to articulate that conviction to doubters. If these conditions feel challenging, this position is not the right fit.

Alpha operates as a technology startup, not a conventional school. Our mission is to prove every child possesses exceptional potential. Students complete their core academic curriculum in two hours daily using AI-driven applications, then dedicate the remainder of their day to practical competencies: public speaking, critical reasoning, collaborative challenges, and meaningful projects. No traditional lectures. No unnecessary assignments. Only accelerated mastery and performance in the top 1% nationally. Parents anticipate concierge-quality service. You will continuously defend this approach against concerns about screen exposure, skepticism from traditional education advocates, and doubt from those who find the outcomes implausible.

During the initial zero-to-one phase, this functions as an enrollment sales position. You are accountable for the complete pipeline from initial inquiry through executed enrollment contracts, including conversion metrics and CRM oversight. Campus launch requires a minimum of 25 enrolled students. Meeting that threshold is your responsibility. You will deliver compelling information sessions, facilitate individual campus tours, maintain persistent follow-up, and finalize agreements. After securing 25 students and onboarding an admissions director, your role transitions to serving as the campus's lead parent relations executive. You will cultivate loyalty, address concerns with exceptional service standards, and convert satisfied families into vocal advocates who drive organic growth.

This position carries significant trust and autonomy with transparent expectations. You will operate independently without substantial administrative infrastructure, marketing resources, or established protocols. Strategic direction evolves based on performance data. Systems are still forming. You will create them. The majority of your working hours will occur outside the physical campus (coffee meetings, networking lunches, Chamber of Commerce participation) rather than in an office setting. Your presence during morning arrival and afternoon dismissal is expected. Evening parent programming and periodic weekend student events are part of the role. A single poorly-matched family within a cohort of 25 can compromise the entire community, making the ability to decline unsuitable families as critical as enrolling appropriate ones.

The opportunity? You will observe educational transformations rarely witnessed: skeptical parents evolving into passionate advocates, reserved students presenting with confidence to adult audiences, families selecting your campus over prestigious independent schools. You will build a new institution from the ground up and take ownership of outcomes.

If you believe traditional schooling is inadequately serving children and a superior model exists, this is your opportunity to demonstrate it.

HIRING FOR THESE LOCATIONS:

  • CA: Santa Barbara, Palo Alto, & Piedmont (East Bay)
  • GA: Roswell (Atlanta)
  • IL: Chicago
  • MD: Bethesda
  • TX: Austin & Brownsville
  • VA: Chantilly
  • WA: Kirkland (Seattle)

What you will be doing

  • Take full ownership of the enrollment sales pipeline during the zero-to-one phase, managing from inquiry through signed contracts with defined conversion goals and CRM discipline until the 25-student threshold is achieved
  • Facilitate information sessions and campus visits that convert interested parents while strategically declining families who are not the right match (the ability to say "no" is equally important as enrollment)
  • Function as the principal point of contact for affluent families investing $40K+ annually, delivering concierge-level service that transforms parents into vocal supporters
  • Establish community presence through consistent on-campus availability during morning arrival (7-9am) and afternoon dismissal (2-4pm), while dedicating most working hours to external relationship-building through coffee meetings, networking activities, and community alliances
  • Advocate for Alpha's AI-driven educational model when engaging skeptical parents concerned about screen exposure and unconventional teaching methods
  • Mobilize parent champions by creating outstanding experiences that inspire families to actively recruit their peers

What you will NOT be doing

  • Maintaining standard 9-5 business hours (early morning, late afternoon, and evening commitments are integral to the role)
  • Implementing pre-existing systems and documented procedures (you will build operational frameworks within a startup context)
  • Depending on administrative personnel, marketing departments, or enrollment coordinators (you operate as a solo contributor)
  • Enrolling every applicant family (selective admissions is a fundamental capability)
  • Operating from a desk environment (this position demands daily community engagement and relationship development)

Key responsibilities

Lead enrollment sales during the zero-to-one phase, then transition to developing parent relationships that generate advocates and fuel word-of-mouth expansion.

Candidate requirements

  • Currently live within commuting range of one of these campus locations OR prepared to relocate within 60 days (local community ties are preferred): Santa Barbara, CA; Palo Alto, CA; Piedmont, CA; Roswell, GA; Chicago, IL; Bethesda, MD; Austin, TX; Brownsville, TX; Chantilly, VA; or Kirkland, WA.
  • Authorized to work in the United States without visa sponsorship requirements
  • 5+ years of experience in a position involving high-net-worth client engagement through consultative sales or premium customer experience delivery (examples include private school admissions/enrollment, luxury retail, high-end hospitality, philanthropic advising, etc.)
  • Proven enrollment/sales funnel performance with quantifiable conversion outcomes you can articulate
  • Executive-level presence and communication capabilities to establish credibility and influence sophisticated purchasing decisions among affluent clientele
  • Entrepreneurial self-direction suited to independent operation within a startup structure
  • Authentic belief in AI-powered education, with capability to defend the approach to skeptical parents questioning screen time and non-traditional methodologies
  • Schedule flexibility for non-standard hours: early mornings (7-9am), late afternoons (2-4pm), evening programming (2-3x/month), and weekend participation

Nice to have

Outstanding candidates will possess at least one of the following:

  • Established relationships within the local affluent community with active networks
  • Leadership experience in private school or independent school enrollment/admissions with documented success
  • Demonstrated track record in sales, business development, or fundraising with high-value client portfolios
  • Prior experience in startup or early-stage organizations managing ambiguity and accelerated change
  • Background in event design and community programming that creates impactful experiences
  • Professional experience in real estate, development, or major gift fundraising serving ultra-high-net-worth individuals

Meet a successful candidate

Watch Interview
CeCe
CeCe  |  Lead Guide
United States  

Has the harsh reality of teaching in a broken system worn you down? This compassionate Lead Guide is redefining what it means to support kid...

Meet CeCe

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Work examples

This is not conventional schooling, and this is not conventional parent relations.

At Alpha, parent advocacy functions as a growth mechanism, not a support service. You will facilitate high-stakes conversations, design events that drive conversion, and build conviction one family at a time. This requires mastery of both messaging and the educational model itself. You must understand precisely what differentiates Alpha—and communicate it in ways that create action.

Want to explore the stories you will help develop and amplify? Begin here:

🎥 Why Families Leave Traditional School for Alpha
Three Alpha fathers explain why they abandoned conventional education—and how Alpha's approach has transformed their children's confidence, autonomy, and academic achievement.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This represents the foundation of your advocacy work. Comprehend the academic framework before generating momentum.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha does not avoid standardized assessment. We embrace it. If you seek a school that minimizes rigor or dilutes expectations, do not apply. But if you believe in establishing high standards—and supporting every student to meet them—begin here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
In her own voice, a 12-year-old former NYC student describes why her family relocated for Alpha, and what education feels like when designed for mastery instead of memorization.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A one-minute overview of Alpha's operational model, from AI-powered curriculum delivery to the educators who facilitate it.
👉 Quick look (1 min)

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