Director of Strategic Parent Engagement
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

Scottsdale, AZ; Palo Alto, CA; Piedmont, CA; Lake Forest, CA; San Francisco, CA; Greenwich, CT; Bethesda, MD; New York City, NY; Austin, TX; Fort Worth, TX; Houston, TX; or Kirkland, WA
In-person
Flexible schedule
full-time (40 hrs/week)
Long-term role

Director of Strategic Parent Engagement   $200,000 USD/year

Description

Families who select Alpha rely on trusted advisors across every dimension of their lives. This relationship is the one they've been waiting for.

You will become the person they reach out to when doubt arises, when intuition signals concern, or when they want to celebrate a milestone with someone who truly grasps its meaning. You'll develop familiarity with each household deep enough to sense their needs ahead of time—and possess the poise and discernment to respond with warmth, care, and composure. Over time, your role will extend beyond the school itself. You'll become woven into the way these families experience this formative period in their lives.

That depth of trust isn't built through procedures. It emerges from presence—steady, reliable, and unhurried. You'll be a constant at morning arrivals and afternoon departures, at evening gatherings that carry significance, and in private exchanges that never appear on a schedule. You'll shape a community that parents feel invested in protecting, where inclusion is seamless and referrals arise naturally from the quality of the experience.

Alpha operates outside traditional education structures. Students complete core academics in two hours daily through AI-powered applications, then dedicate the remainder of their day to public speaking, critical thinking, and applied projects. No conventional lectures. No redundant assignments. Top 1% performance across the nation. The families who commit are investing in a vision they find compelling—but that vision requires ongoing stewardship. 

You'll sustain that dialogue with every household, addressing every uncertainty, for the duration of their enrollment. If supporting an unconventional approach in front of discerning, high-expectation families feels daunting, this position is not the right match. If it represents the most meaningful dialogue you could facilitate, continue reading.

What you will be doing

  • Steward the relationship with every enrolled family—the evolving, long-term connection that ensures parents feel recognized and understood, not merely accommodated
  • Identify potential concerns before they surface and address them with tact and interpersonal skill that preserves confidence
  • Maintain consistent, visible presence during key moments: morning arrival (7–9am), afternoon departure (2–4pm), evening parent programming, and select weekend engagements
  • Develop a campus culture with authentic depth—rituals, milestones, and interactions that foster a sense of belonging families want to defend
  • Develop parent champions through organic engagement, delivering experiences of such consistent quality that advocacy emerges naturally
  • Sustain the dialogue about Alpha's AI-powered approach with families managing screen time questions, skeptical relatives, and periodic uncertainty—not only during enrollment, but continuously throughout their campus journey
  • Recognize when a family alignment isn't optimal and manage the transition with the same care you apply universally—safeguarding the community is integral to your stewardship
  • Create the frameworks and routines this position demands in a setting where the operating model is still evolving

What you will NOT be doing

  • Overseeing enrollment processes—that responsibility belongs to the Admissions Director; your engagement starts when families commit and grows continuously
  • Operating from behind a desk—your visibility and involvement within the community define the role
  • Adhering to standard office hours—early arrivals, late afternoons, and evening programming are foundational, not occasional
  • Relying on administrative infrastructure, pre-built systems, or a fully staffed team—you work with significant independence and create what's necessary
  • Approaching family engagement as transactional management—this position rewards authentic rapport, not procedural adherence

Key responsibilities

Serve as the central, trusted relationship for every family within the Alpha community. Sustain their confidence during challenging periods, cultivate a culture where belonging feels intentional, and establish the environment where satisfied families become active advocates.

Candidate requirements

  • Currently living within commuting range of one of these locations OR prepared to relocate within 60 days (preference for candidates with established community presence): Scottsdale, AZ; Palo Alto, CA; Piedmont, CA; Lake Forest, CA; San Francisco, CA; Greenwich, CT; Bethesda, MD; New York City, NY; Austin, TX; Fort Worth, TX; Houston, TX; or Kirkland, WA
  • Authorized to work in the U.S. without requiring sponsorship
  • 5+ years in a relationship-centered role supporting high-net-worth or ultra-high-net-worth families—private school admissions, luxury hospitality, philanthropic advising, or any context where discretion, warmth, and interpersonal acuity were equally critical as competence
  • Proven capacity to navigate challenging moments with sophisticated families while maintaining and strengthening trust
  • Authentic presence and communication approach that builds credibility rapidly with affluent, high-expectation households—polished without appearing rehearsed
  • Direct familiarity with independent, private, or alternative education models—through professional experience or as a parent—that provides credible standing when families question the approach
  • Sincere conviction in AI-powered education and the capacity to sustain that belief authentically across years of family engagement, beyond initial enrollment discussions
  • Flexibility for variable scheduling: early mornings (7–9am), late afternoons (2–4pm), evening programming 2–3x/month, and occasional weekend commitments

Nice to have

Exceptional candidates will demonstrate at least one of the following:

  • Established connections within the local affluent network that provide an immediate, organic entry point on campus
  • Private or independent school background with proven success in family retention and community cultivation—beyond enrollment metrics alone
  • Track record managing high-stakes family dynamics where your judgment and discretion were the foundation of sustained trust
  • Natural ability to design experiences—gatherings, traditions, settings—that create a sense of belonging people want to preserve
  • Startup or early-stage organizational experience where you established foundations from scratch and maintained composure amid rapid change

Meet a successful candidate

Watch Interview
CeCe
CeCe  |  Lead Guide
United States

Has the harsh reality of teaching in a broken system worn you down? This compassionate Lead Guide is redefining what it means to support kid...

Meet CeCe

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This is not conventional schooling, and this is not conventional family engagement.

At Alpha, parent advocacy functions as a strategic growth driver, not a support service. You'll facilitate high-trust dialogues, orchestrate events that influence decisions, and build conviction one household at a time. This requires fluency in both the narrative and the educational model. You must understand precisely what distinguishes Alpha—and how to articulate that in ways that resonate deeply.

Interested in the narratives you'll help cultivate and communicate? Begin here:

🎥 Why Families Leave Traditional School for Alpha
Listen to three Alpha fathers explain their decision to reject conventional schooling—and the impact Alpha's approach has had on their children's confidence, autonomy, and academic achievement.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This document forms the foundation of the advocacy you'll create. Familiarize yourself with the academic engine before you begin building momentum.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha does not shy away from standardized assessment. We embrace it. If you seek a school that avoids rigor or dilutes expectations, do not apply. But if you believe in maintaining high standards—and equipping every student to meet them—begin here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
A 12-year-old former NYC student describes, in her own voice, why her family relocated for Alpha, and what education feels like when it prioritizes mastery over memorization.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A brief walkthrough of what drives Alpha's model, from AI-powered instruction to the educators who facilitate it.
👉 Quick look (1 min)

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