Director of Strategic Parent Engagement
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

San Francisco, CA; Santa Barbara, CA; Charlotte, NC; New York City, NY; Austin, TX; Chantilly, VA; Dorado, PR.
In-person
Flexible schedule
full-time (40 hrs/week)
Long-term role

Director of Strategic Parent Engagement   $200,000 USD/year

Description

LOCATION NOTE: This position requires on-site presence at one of the campuses listed below, including occasional local travel.

If bringing families into a fundamentally reimagined model of education resonates with you, this role positions you at the forefront of that transformation.

Alpha operates outside traditional schooling norms. Students complete their core academics in two hours daily through AI-powered applications. The remaining time is devoted to real-world competencies—critical thinking, public speaking, collaborative challenges, and meaningful projects. No traditional lectures. No filler assignments. Only accelerated progress and performance in the top 1% nationally. This approach requires a distinctive parent partnership—which is where you step in.

As the face of your campus, you will lead efforts to expand enrollment, establish trust, and cultivate advocacy. You'll conduct impactful information sessions, develop strong community relationships, and turn interest into waitlist growth. Your responsibilities extend beyond recruitment. You will serve as the primary contact for families throughout their Alpha experience—responding to questions, fostering loyalty, and transforming parents into vocal advocates for the model.

This is a role built on trust and autonomy, with tangible expectations. You'll be assigned to a single campus, on-site regularly, and accountable for measurable results—not simply executing predetermined procedures. If you recognize that conventional schooling is underserving students—and that a superior alternative exists—this is your opportunity to demonstrate it.

CAMPUSES CURRENTLY HIRING:

  • CA: San Francisco, Santa Barbara
  • FL: Miami
  • NC: Charlotte
  • NY: New York City
  • TX: Austin
  • VA: Chantilly
  • Puerto Rico: Dorado

What you will be doing

  • Managing the complete parent relationship—from initial inquiry to sustained engagement—for a single campus
  • Delivering persuasive information sessions and individual conversations that transform curious families into dedicated supporters
  • Acting as the principal parent liaison—addressing concerns, enhancing satisfaction, and ensuring every family feels valued and supported once enrolled at Alpha
  • Establishing visibility and credibility through consistent on-site engagement, local partnerships, and targeted outreach initiatives
  • Mobilizing parent champions to expand referrals and strengthen community influence

What you will NOT be doing

  • Depending on scripted sales approaches or transactional communication strategies
  • Transferring relationship-building responsibilities to campus staff or assuming a passive role
  • Allowing organized parent coalitions to compromise or undermine Alpha's educational approach
  • Operating remotely—this role requires deep immersion in the parent journey and local community

Key responsibilities

Lead enrollment growth and retention at your assigned campus by cultivating high-trust parent relationships from initial outreach through sustained satisfaction and active advocacy.

Candidate requirements

  • Currently reside within commuting distance of one of these campuses: San Francisco, CA; Santa Barbara, CA; Miami, FL; Charlotte, NC; New York City, NY; Austin, TX; Chantilly, VA; or Dorado, PR.
  • Legally authorized to work in the U.S. without sponsorship
  • 5+ years of experience with families in education, outreach, or enrollment
  • Exceptional verbal and written communication skills
  • Proven ability to earn trust and guide sophisticated decision-making
  • Deep belief in Alpha's accelerated, high-expectation learning model

Meet a successful candidate

Watch Interview
CeCe
CeCe  |  Lead Guide
United States  

Has the harsh reality of teaching in a broken system worn you down? This compassionate Lead Guide is redefining what it means to support kid...

Meet CeCe

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Interview with the hiring manager.
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Work examples

This role diverges from conventional schooling, and the parent engagement model is equally distinctive.

At Alpha, parent advocacy functions as a growth driver, not a support service. You'll facilitate high-trust dialogues, lead conversion-focused events, and build commitment with one family at a time. Success requires mastering both the messaging and the underlying model. You must thoroughly understand what differentiates Alpha—and how to articulate that in ways that inspire action.

Interested in the types of narratives you'll help cultivate and communicate? Begin here:

🎥 Why Families Leave Traditional School for Alpha
Hear directly from three Alpha dads about why they rejected conventional education—and how Alpha's model has changed their children's confidence, independence, and academic growth.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This is the foundation you'll be building advocacy around. Understand the academic engine before you start creating momentum.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha doesn't dodge standardized testing. We embrace it. If you're looking for a school that avoids rigor or waters down expectations, don't apply. But if you believe in setting the bar high—and helping every student rise to it—start here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
In her own words, a 12-year-old former NYC student explains why her family moved for Alpha, and what school feels like when it's designed for mastery, not memorization.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A one-minute tour of what makes Alpha's model work, from AI-powered instruction to the guides who support it.
👉 Quick look (1 min)

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