Director of Strategic Parent Engagement
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

Santa Barbara, CA; Palo Alto, CA; Piedmont, CA; Chicago, IL; Roswell, GA; Bethesda, MD; Austin, TX; Brownsville, TX; Chantilly, VA; or Kirkland, WA.
In-person
Flexible schedule
full-time (40 hrs/week)
Long-term role

Director of Strategic Parent Engagement   $200,000 USD/year

Description

LOCATION NOTE: This position requires on-site presence in one of the cities listed below, including local travel as required. Candidates with confirmed relocation plans and timelines may be eligible for relocation support.

You excel in high-pressure startup environments. You have a proven track record serving affluent clients who demand premium, personalized service. You are genuinely convinced that AI represents the future of education and are prepared to advocate for that vision when challenged. If these conditions create discomfort, this position is not aligned with your profile.

Alpha operates outside traditional schooling frameworks. We are a technology-driven startup demonstrating that every child possesses exceptional potential. Our students complete their core curriculum in two hours daily through AI-enabled applications, dedicating remaining time to practical competencies: persuasive communication, analytical reasoning, collaborative problem-solving, and meaningful project work. No conventional lectures. No redundant assignments. Only accelerated progression and performance in the top 1% nationally. Families anticipate concierge-grade attention. You will routinely address objections regarding screen exposure, skepticism about non-traditional pedagogy, and doubts about outcomes that appear unrealistic.

During the initial launch phase, this functions as an enrollment acquisition role. You control the entire pipeline from first contact through executed enrollment contracts, accountable for conversion benchmarks and CRM discipline. Campus launch requires a minimum of 25 enrolled students. Achieving that threshold is your responsibility. You will deliver compelling informational presentations, facilitate personalized campus visits, maintain persistent follow-through, and finalize commitments. After reaching 25 enrollments and onboarding an admissions director, your responsibilities transition toward serving as the campus's lead parent relationship manager. You will cultivate loyalty, address concerns with exceptional service standards, and convert satisfied families into vocal advocates who drive referral growth.

This position offers significant autonomy paired with tangible accountability. You will operate independently without extensive administrative infrastructure, marketing resources, or established protocols. Strategy evolves in response to performance data. Systems are emerging. You will create them. The majority of your working hours occur outside the physical campus (relationship meetings over coffee, networking lunches, Chamber of Commerce participation) rather than at a desk. You will maintain visibility during morning arrival and afternoon dismissal windows. Evening family gatherings and periodic weekend student programming are expected. A single mismatched family within a 25-student cohort can compromise campus culture, making selective admissions as critical as enrollment volume.

The opportunity? You will observe transformations rarely seen in conventional education: skeptical families becoming passionate supporters, reserved students delivering poised presentations to adults, households selecting your campus over prestigious independent schools. You will create infrastructure from inception and control outcomes directly. 

If you are convinced that conventional schooling fails most children and a superior alternative exists, this is your opportunity to demonstrate it.

HIRING FOR THESE LOCATIONS:

  • CA: Santa Barbara, Palo Alto, & Piedmont (East Bay)
  • GA: Roswell (Atlanta)
  • IL: Chicago
  • MD: Bethesda
  • TX: Austin & Brownsville
  • VA: Chantilly
  • WA: Kirkland (Seattle)

What you will be doing

  • Control the complete enrollment acquisition pipeline during launch phase, managing inquiry through contract execution with defined conversion objectives and CRM accountability until 25-student threshold is achieved
  • Facilitate informational sessions and campus visits that convert interested families while strategically declining misaligned prospects (selective rejection is equally important as enrollment)
  • Function as the principal liaison for affluent families investing $40K+ annually, delivering premium service that transforms parents into vocal advocates
  • Establish community presence through consistent on-campus availability during morning arrival (7-9am) and afternoon dismissal (2-4pm), while dedicating most daytime hours to external relationship cultivation through individual meetings, networking activities, and community collaborations
  • Advocate for Alpha's AI-enabled approach when addressing parents concerned about screen exposure and alternative education models
  • Generate parent champions by creating exceptional experiences that motivate families to actively recruit within their networks

What you will NOT be doing

  • Maintaining standard business hours (early arrival, late afternoon presence, and evening programming are essential)
  • Implementing pre-existing procedures and documented processes (you will construct operational systems within an evolving startup context)
  • Depending on administrative personnel, marketing departments, or enrollment coordinators (you function as an independent operator)
  • Admitting all applicant families (strategic selectivity is a fundamental skill)
  • Operating primarily from an office environment (this role demands daily community engagement and relationship development)

Key responsibilities

Control enrollment acquisition during launch phase, then transition focus toward developing parent relationships that generate advocates and sustain organic growth through referrals.

Candidate requirements

  • Current residence within commuting range of one of these campus locations OR commitment to relocate within 60 days (candidates with pre-existing local networks preferred): Santa Barbara, CA; Palo Alto, CA; Piedmont, CA; Roswell, GA; Chicago, IL; Bethesda, MD; Austin, TX; Brownsville, TX; Chantilly, VA; or Kirkland, WA.
  • Legal authorization to work in the U.S. without requiring sponsorship
  • Minimum 5 years in positions involving affluent client relationships within consultative sales or premium service delivery contexts (examples include independent school admissions/enrollment, luxury retail, high-end hospitality, philanthropic advising, etc.)
  • Documented enrollment or sales pipeline achievements with quantifiable conversion performance you can articulate 
  • Executive-level presence and communication capabilities to establish credibility and influence sophisticated purchasing decisions among high-net-worth families 
  • Self-directed entrepreneurial mindset suited to independent operation within startup conditions
  • Authentic conviction in AI-enabled education, with readiness to defend the approach against parents questioning screen exposure and non-traditional methodologies
  • Schedule flexibility accommodating early mornings (7-9am), late afternoons (2-4pm), evening programming (2-3x monthly), and weekend events

Nice to have

Outstanding candidates will possess at least one of the following: 

  • Established network within the local affluent community with active relationships
  • Leadership experience in independent school or private school admissions/enrollment with verifiable outcomes
  • Documented sales, business development, or fundraising success with high-value clientele
  • Prior startup or early-stage venture experience managing ambiguity and accelerated change
  • Background in event design and community mobilization focused on creating impactful experiences
  • Experience in real estate development, major gifts fundraising, or other work involving ultra-high-net-worth individuals

Meet a successful candidate

Watch Interview
CeCe
CeCe  |  Lead Guide
United States  

Has the harsh reality of teaching in a broken system worn you down? This compassionate Lead Guide is redefining what it means to support kid...

Meet CeCe

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Work examples

This role diverges from conventional school operations, and parent engagement here is equally unconventional.

At Alpha, parent advocacy functions as a strategic growth mechanism, not a support service. You will navigate high-stakes conversations, orchestrate conversion-focused events, and build conviction one household at a time. This requires command of both messaging and the underlying model. You must articulate precisely what differentiates Alpha—and communicate that differentiation persuasively.

Want to understand the narratives you will help develop and amplify? Begin here:

🎥 Why Families Leave Traditional School for Alpha
Three Alpha fathers discuss their decisions to reject conventional education—and describe how Alpha's approach has transformed their children's confidence, autonomy, and academic performance.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This represents the foundational framework for your advocacy efforts. Master the academic engine before building momentum around it.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha does not avoid standardized assessment. We welcome it. If you seek a school that minimizes rigor or dilutes expectations, do not apply. But if you believe in establishing high standards—and enabling every student to meet them—begin here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
A 12-year-old former NYC student describes in her own words why her family relocated for Alpha, and what education feels like when designed for mastery rather than memorization.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A one-minute overview of Alpha's operational model, from AI-powered instruction to the guides who facilitate it.
👉 Quick look (1 min)

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