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Traditional channel sales is falling behind. Many partner managers spend their time maintaining underperforming accounts or servicing legacy relationships that lack breakout potential. At the same time, Generative AI is transforming both product distribution and channel ecosystem development, yet a majority of organizations continue to rely on manual processes and outdated methods to source resellers.
GFI operates differently. We leverage AI to discover, assess, and engage a new generation of reseller partners—those who recognize emerging market shifts and want to capitalize immediately. We identify partners who align with our goals, accelerate their onboarding, and equip them with AI-driven sales assets that enable them to close business from the start. In this position, you won't function as a passive intermediary. You'll design and operate a high-efficiency revenue engine.
This is not a role centered on managing inbound inquiries, stewarding established accounts, or executing a prescriptive playbook. You'll apply AI to pinpoint high-value partner prospects, create streamlined onboarding pathways that drive conversion, and enable new accounts to deliver revenue in a matter of weeks. If you bring a proactive, hunter mentality and already use AI tools to gain competitive advantage, this environment will suit you. If your preference is to focus on relationship maintenance and attend periodic business reviews, this role is not the right fit.
If you're driven by velocity, scalability, and AI-first execution, we want you to help us build this next-generation channel.
Crossover's skill assessment process combines innovative AI power with decades of human research, to take the guesswork, human bias, and pointless filters out of recruiting high-performing teams.






It’s super hard to qualify—extreme quality standards ensure every single team member is at the top of their game.
Over 50% of new hires double or triple their previous pay. Why? Because that’s what the best person in the world is worth.
We don’t care where you went to school, what color your hair is, or whether we can pronounce your name. Just prove you’ve got the skills.