Description
Are you a digital marketer who is passionate about the business value of marketing automation, and exploring how it can accelerate revenue success? In this role you will be a key leader in developing and evolving a best-in-class lifecycle and engagement marketing strategy for several enterprise software solutions with a global customer base. Have you have been using email marketing for several years? Are you really comfortable navigating an automation platform and enjoy the daily required writing/editing and data analyses? If you have a personal interest in staying current on emerging automation best practices, are always eager to roll up your sleeves and test out the latest concepts, and are ready for your next role that offers an opportunity to advance your marketing expertise, this is a great role for you.
Key responsibilities
Responsibilites of the role include building, implementing and analyzing marketing campaigns that 1) generate MQLs for existing customer growth, 2) support building customer trust and confidence, and 3) identify customer barriers (issues) to success, including driving localization activities for ESW companies operating in Japan to delier high quality JP versions of marketing, technical, and operational documentation. Manage all local marketing activities to support sales and customer communications in Japan.
A) Development of compelling, integrated and sustained campaigns aligned with visions and growth plans for a defined set of software solutions - that support achievement of 90+% retention and growth of customer's ARR contribution,
B) Analyze business goals in relation to solutions' value propositions, and define segmentation and content strategies to deliver most effective messages to the right audiences at the right time;
C) Develop and activate targeted campaigns, leading with email marketing, but extending into a multi-channel model (e.g. website, social/Linkedin, sales enablement/Outreach, NPS, analyst sites (Capterra,/G2/TrustRadius), sales/partner engagement, etc.) to maximize reach;
D) Plan and deploy campaigns that measure what matters (Impact = reach (all existing accounts & defined personas), frequency (=> monthly communication,) engagement (email opens/clicks, webinar attendance, survey responses), insights (offers that engage, and barriers to customer success surfaced); and
E) Socialize plans and impact for internal continuous improvement across GTM and product teams. Incorporate lessons learned and industry best practices into future marketing campaigns.
F) Manage the localization workflow for multiple software products and ensure that existing materials meet quality standards set by Trilogy Japan.
Candidate requirements
Must have at least 5 years in a customer facing role (preferably sales) in software or other digital technology business, and 5 years in a marketing related role. Native JP and near native Eng a must. Must have experience working for a foreign company in Japan.