Senior Director of Parent Experience
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

New York City, NY
In-person
full-time (40 hrs/week)
Flexible schedule
Long-term role

Senior Director of Parent Experience   $200,000 USD/year

Description

If you have earned the trust of discerning New York families during complex, deeply personal decisions, this position is designed for you.

Alpha is a private K–12 school located in Lower Manhattan, working with families who demand precision, sound judgment, and dependable execution. As our campus expands, we are appointing a senior, on-site parent leader in New York City to manage these relationships comprehensively—prior to enrollment, following enrollment, and throughout every critical interaction where confidence is on the line. This is a prominent, relationship-centered position for someone well-versed in New York's demanding family environment and at ease in settings where reputation is paramount.

Alpha does not operate like conventional schools. Students finish core academic work in only two hours daily through AI-driven learning platforms, then dedicate the remaining day to developing practical capabilities—communication, leadership, analytical thinking, and delivery. This approach generates top 1% performance results nationally. It also requires a distinct form of family partnership, one built on transparency, authority, and assurance.

You will function as the central contact for both prospective and current families at the campus. You'll navigate high-stakes discussions, facilitate precisely orchestrated information sessions, address sensitive concerns, and transform genuine interest into enrollment and active support. Equally critical, you'll safeguard academic team resources by assuming complete ownership of family relationships: before, throughout, and beyond enrollment.

This is neither a formulaic admissions function nor a passive community management position. You will maintain high visibility, operate with deep campus integration, and answer for measurable results. If sophisticated New York clients place their confidence in you because of your exactness, discretion, and effectiveness, and you recognize that most educational institutions fall short of family expectations, this role provides you with genuine decision-making power.

Location: Lower Manhattan (Financial District)
Work model: Full-time, on-site with regular local events and engagements

What you will be doing

  • Managing the complete relationship arc with NYC families from initial contact through enrollment, ongoing retention, and sustained advocacy
  • Conducting high-stakes information sessions and one-on-one discussions that shepherd families through intricate, multi-touchpoint decisions
  • Acting as the principal contact for parent questions, input, and confidential matters—addressing them with finality and professionalism
  • Generating enrollment traction through consistent on-site engagement, focused outreach, and meaningful participation in the local parent ecosystem
  • Mobilizing content families as advocates and referral channels within NYC's closely interconnected communities

What you will NOT be doing

  • Adhering to scripts, processing high-volume prospect lists, or executing transactional sales sequences
  • Delivering classroom instruction, overseeing curriculum, or assuming academic leadership responsibilities
  • Escalating challenging parent discussions to faculty or campus administrators
  • Working remotely or primarily from an office—this position demands visibility, discernment, and physical presence

Key responsibilities

Advance enrollment, retention, and parent advocacy for Alpha's Lower Manhattan campus by cultivating trusted, high-engagement relationships with NYC families from initial outreach through enduring commitment.

Candidate requirements

  • At least 5 years in client-facing positions serving high-net-worth families (>$1M household income), with accountability for securing or enrolling $5K+ or multi-year commitments
  • Verified experience guiding families through multi-stage decision journeys that culminated in executed agreements or documented commitments
  • Quantifiable, measurable results from previous roles, including conversion percentages and retention, satisfaction, or referral data
  • Experience autonomously managing a personal prospect pipeline or community network from first inquiry through final decision
  • Established ability to organize events or services for 25+ high-profile participants concurrently
  • Recorded experience addressing sensitive matters, grievances, or confidential situations with documented successful outcomes
  • Current residency in NYC or within a 1.5-hour commute; prepared to work on-site full-time and participate in local events
  • Legally authorized to work in the U.S. without sponsorship

Nice to have

  • Professional background in private education, philanthropic services, luxury offerings, hospitality, wealth management, or concierge-level client engagement
  • Pre-existing knowledge of NYC private school environments and parent social structures
  • Experience representing a mission-oriented organization to selective, high-visibility constituents

Meet a successful candidate

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CeCe
CeCe  |  Lead Guide
United States  

Has the harsh reality of teaching in a broken system worn you down? This compassionate Lead Guide is redefining what it means to support kid...

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This isn't traditional school, and this isn't traditional parent engagement either.

At Alpha, parent advocacy isn't a support function. It's a growth engine. You'll be guiding high-trust conversations, hosting events that convert, and building conviction one family at a time. That means mastering both the message and the model. You'll need to know exactly what makes Alpha different—and how to communicate that in ways that move people.

Want to see the kinds of stories you'll be helping to shape and share? Start here:

🎥 Why Families Leave Traditional School for Alpha
Hear directly from three Alpha dads about why they rejected conventional education—and how Alpha's model has changed their children's confidence, independence, and academic growth.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This is the foundation you'll be building advocacy around. Understand the academic engine before you start creating momentum.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha doesn't dodge standardized testing. We embrace it. If you're looking for a school that avoids rigor or waters down expectations, don't apply. But if you believe in setting the bar high—and helping every student rise to it—start here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
In her own words, a 12-year-old former NYC student explains why her family moved for Alpha, and what school feels like when it's designed for mastery, not memorization.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A one-minute tour of what makes Alpha's model work, from AI-powered instruction to the guides who support it.
👉 Quick look (1 min)

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