Senior Director of Parent Experience
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

New York City, NY
In-person
full-time (40 hrs/week)
Flexible schedule
Long-term role

Senior Director of Parent Experience   $200,000 USD/year

Description

If you have earned the confidence of high-expectation New York families through complex, personal decisions, this position may be your next step.

Alpha is a private K–12 institution located in Lower Manhattan, educating families who demand precision, sound judgment, and reliable execution. As we expand our physical footprint, we are appointing a senior parent-facing executive in New York City to oversee these relationships comprehensively—from initial outreach through enrollment and beyond. This is a high-profile, relationship-intensive position designed for someone deeply familiar with New York's discerning family environment and prepared to work where reputation is paramount.

Alpha operates on a nontraditional educational framework. Students finish core academic work in two hours daily through AI-driven learning platforms, dedicating remaining time to cultivating essential competencies: communication, leadership, analytical reasoning, and practical execution. This structure yields top 1% performance nationally. It also requires a distinct form of family partnership—one built on transparency, credibility, and confidence.

You will function as the central contact for both prospective and current families at our campus. You will navigate sensitive discussions, facilitate disciplined information sessions, address nuanced family concerns, and translate genuine interest into confirmed enrollment and active endorsement. Equally important, you will safeguard faculty bandwidth by managing the entire parent experience: pre-enrollment, during enrollment, and post-enrollment.

This is neither a scripted recruitment function nor a passive community management role. You will maintain high visibility, operate from deep campus integration, and deliver measurable results. If discerning New York clients rely on you for your exactness, discretion, and competence—and you believe conventional schools fall short—this role offers substantive decision-making authority.

Location: Lower Manhattan (Financial District)
Work model: Full-time, on-site with regular attendance at local meetings and events

What you will be doing

  • Managing comprehensive relationships with New York City families from initial inquiry through enrollment, ongoing retention, and sustained advocacy
  • Conducting high-stakes information sessions and one-on-one engagements that shepherd families through intricate, multi-stage decision processes
  • Acting as the principal liaison for parent inquiries, feedback, and confidential matters—addressing them with decisiveness and professionalism
  • Generating enrollment growth through consistent on-site engagement, strategic outreach, and meaningful participation in local parent communities
  • Mobilizing satisfied families to serve as advocates and referral channels within New York City's interconnected social networks

What you will NOT be doing

  • Executing scripted outreach, processing high-volume lead queues, or managing transactional sales pipelines
  • Delivering instruction, overseeing curriculum, or assuming academic leadership responsibilities
  • Escalating challenging parent conversations to teaching staff or senior administrators
  • Working remotely or primarily from an office—this position demands visible presence, sound judgment, and in-person engagement

Key responsibilities

Lead enrollment, retention, and family advocacy for Alpha's Lower Manhattan campus by cultivating trusted, high-touch relationships with NYC families from initial contact through sustained, long-term engagement.

Candidate requirements

  • At least 5 years in direct client-facing roles serving high-net-worth families (household income exceeding $1M), with accountability for securing commitments of $5K+ or multi-year engagements
  • Proven track record guiding families through multi-stage decision journeys that culminated in signed contracts or verifiable commitments
  • Quantifiable results from previous roles, including conversion metrics and documented retention, satisfaction, or referral outcomes
  • Experience independently stewarding a personal lead pipeline or community network from first inquiry through final decision
  • Demonstrated capacity to coordinate events or deliver services for 25+ high-profile clients concurrently
  • Verified experience resolving sensitive complaints, confidential issues, or escalated concerns with documented success
  • Current residence in New York City or within a 1.5-hour commute; available for full-time on-site work and participation in local events
  • Legal authorization to work in the United States without employer sponsorship

Nice to have

  • Professional background in private education, philanthropic advising, luxury client services, premium hospitality, wealth advisory, or concierge-level relationship management
  • Established knowledge of New York City private school markets and parent social structures
  • Experience advocating for a mission-oriented organization to sophisticated, high-visibility audiences

Meet a successful candidate

Watch Interview
CeCe
CeCe  |  Lead Guide
United States  

Has the harsh reality of teaching in a broken system worn you down? This compassionate Lead Guide is redefining what it means to support kid...

Meet CeCe

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Work examples

This is not a conventional school, and this is not conventional family engagement.

At Alpha, parent advocacy functions as a strategic driver, not a support service. You will guide high-trust dialogues, execute conversion-focused events, and cultivate commitment family by family. That requires command of both the narrative and the educational model. You must understand precisely what distinguishes Alpha—and articulate it in ways that compel action.

Interested in the kinds of stories you will help develop and amplify? Begin here:

🎥 Why Families Leave Traditional School for Alpha
Listen to three Alpha fathers explain their decision to reject conventional schooling—and how Alpha's approach has transformed their children's confidence, autonomy, and academic trajectory.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This forms the intellectual foundation for your advocacy work. Understand the academic infrastructure before building enrollment momentum.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha does not evade standardized testing. We embrace it. If you seek a school that sidesteps rigor or dilutes expectations, this is not the role. But if you believe in elevated standards—and supporting every student to meet them—begin here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
A 12-year-old former New York City student describes in her own voice why her family relocated for Alpha, and what education feels like when designed for mastery, not rote learning.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A brief demonstration of what powers Alpha's model, from AI-enabled instruction to the learning guides who facilitate it.
👉 Quick look (1 min)

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