Director of Family Advocacy
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

New York City, NY
Semi-flexible schedule
In-person
full-time (40 hrs/week)
Long-term role

Director of Family Advocacy   $200,000 USD/year

Description

The families who select Alpha New York rely on trusted advisors across every aspect of their lives. This is the advisor they haven't had yet.

You'll be the person they reach out to when they're unsure, when something doesn't feel right, or when they want to share a milestone they know you'll appreciate. You'll understand each family deeply enough to sense what they need before they articulate it—and you'll possess the judgment and composure to address whatever they bring you with discretion, care, and apparent ease. Over time, you won't simply be connected to their child's education. You'll become woven into how they experience this period of their family's journey.

New York's independent school landscape is intimate, tightly networked, and unforgiving of missteps. A family's time at Alpha extends beyond the campus—it circulates through the communities that count: the residence, the club, the retreat home, the private channels that influence where the next family enrolls. You'll grasp this reality intuitively, because your career has been spent in environments where reputation is the sole form of capital and one error in judgment outlasts all accomplishments. You'll cultivate a community that families want to protect, where membership feels natural and word-of-mouth happens because the quality demands it.

In addition to New York's independent school families, you'll engage with diplomats, multinational executives, and internationally mobile households whose perspective on education—and on institutions more broadly—is informed by contexts well beyond the American independent school model. The right candidate for this position will navigate cross-cultural family structures as fluently as they do the established dynamics of New York's private school environment.

Alpha isn't a conventional school. Students complete their core academics in two hours daily through AI-powered applications, then dedicate the remainder of their time to public speaking, critical thinking, and hands-on projects. No traditional lectures. No filler assignments. Top 1% outcomes nationally. 

The families who opt for it have made a deliberate choice—and in a city where every parent holds strong opinions on schools, they'll face constant questions about that choice. You'll ensure they never struggle to explain it. If sustaining that conviction through years of discerning New York scrutiny feels daunting, this isn't your role. If it feels like the most compelling dialogue you could be leading, continue reading.

What you will be doing

  • Lead the full parent relationship—from initial contact through enrollment, ongoing retention, and sustained advocacy—so teaching staff remain student-focused and families consistently have a trusted point of contact
  • Detect early signs when something isn't right, and address it with the care and judgment that preserves trust—including the more difficult judgment of recognizing when a family doesn't align with the school
  • Maintain visibility where families gather: morning arrival, afternoon departure, evening programming, and the spontaneous moments that carry the most weight
  • Develop a community that both domestic and international families want to champion—and where word-of-mouth flows organically because the experience justifies it
  • Communicate Alpha's narrative persuasively—in private conversations, at gatherings, and in rooms full of skeptical New Yorkers where the institution's standing is truly shaped

What you will NOT be doing

  • Operating from behind a desk—your visibility within the community defines the role
  • Maintaining standard 9–5 schedules—early starts, late afternoons, and evening commitments are integral to the position, not occasional requirements
  • Escalating challenging parent discussions to faculty or school leadership—you handle these directly and completely
  • Relying on administrative infrastructure, pre-built systems, or a complete team—you function with substantial autonomy and create what's necessary
  • Approaching family relationships as transactional accounts—this role succeeds through authentic connection, not procedural adherence

Key responsibilities

Serve as the trusted relationship anchor for every family's experience at Alpha's Lower Manhattan location. Maintain their confidence during challenging periods, foster a community where belonging feels genuine, and establish the environment where satisfied families become active advocates within the networks that influence New York's independent school decisions.

Candidate requirements

  • 5+ years building and maintaining trust with high-net-worth or ultra-high-net-worth families in a high-touch, relationship-centered capacity
  • Demonstrated success guiding discerning clients through consequential decisions—with measurable results you can reference: conversion rates, retention figures, referral volume
  • The discretion and poise to manage sensitive, confidential matters without creating complications
  • Instinctive cross-cultural competence—equally at ease with a diplomatic family navigating U.S. schools for the first time and an established New York family with deep institutional knowledge
  • New York–based, available for full-time on-site presence, and adaptable to variable scheduling
  • Authorized to work in the United States without requiring sponsorship

Nice to have

  • A professional background that New York's most selective families immediately respect—independent school admissions, elite hospitality, an exclusive membership organization with recognizable prestige in this market, or major gift development at an institution they already value
  • Direct or professional exposure to independent or non-traditional educational models
  • Established connections within NYC's independent school parent communities
  • Work history with internationally mobile, diplomatic, or globally networked families
  • A personal network that intersects with the residences, clubs, and institutions where Alpha's families make decisions

Meet a successful candidate

Watch Interview
CeCe
CeCe  |  Lead Guide
United States

Has the harsh reality of teaching in a broken system worn you down? This compassionate Lead Guide is redefining what it means to support kid...

Meet CeCe

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This isn't a conventional school, and this isn't conventional family engagement work either.

At Alpha, parent advocacy functions as a strategic growth driver, not a support service. You'll lead high-trust dialogues, facilitate events that drive enrollment, and build conviction family by family. That requires mastery of both the content and the approach. You'll need complete fluency in what differentiates Alpha—and how to articulate that in ways that resonate and persuade.

Want to understand the narratives you'll be shaping and amplifying? Begin here:

🎥 Why Families Leave Traditional School for Alpha
Listen to three Alpha fathers discuss why they opted out of conventional education—and how Alpha's approach has transformed their children's confidence, autonomy, and academic performance.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This is the academic foundation your advocacy will rest on. Internalize the educational engine before you begin generating momentum.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha doesn't shy away from standardized assessments. We lean into them. If you're seeking a school that minimizes rigor or lowers expectations, this isn't the fit. But if you're committed to setting high benchmarks—and supporting every student in meeting them—begin here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
A 12-year-old former New York City student describes, in her own voice, why her family relocated for Alpha, and what education looks like when it's built for mastery instead of memorization.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A one-minute walkthrough of Alpha's operational model, from AI-enabled instruction to the educational guides who facilitate it.
👉 Quick look (1 min)

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