Director of Family Advocacy
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

New York City, NY
In-person
full-time (40 hrs/week)
Flexible schedule
Long-term role

Director of Family Advocacy   $200,000 USD/year

Description

This role is designed for someone who has earned the trust of New York families navigating high-stakes, deeply personal decisions.

Alpha operates a private K–12 school in Lower Manhattan, working with families who demand clarity, sound judgment, and reliable execution. With campus expansion underway, we are appointing a senior parent leader to be on-site in New York City—responsible for managing these relationships from start to finish: pre-enrollment, post-enrollment, and at every critical juncture where trust is put to the test. This is a high-visibility, relationship-centered position suited to someone who understands New York's demanding family environment and thrives where reputation is everything.

Alpha's approach differs from conventional schooling. Core academics are completed in two hours daily via AI-driven learning platforms, freeing students to dedicate the remainder of their day to real-world competencies: communication, leadership, analytical thinking, and implementation. This methodology delivers top 1% results nationally. It also requires a distinct form of parent collaboration—one built on transparency, credibility, and confidence.

Your role will be to act as the principal contact for both prospective and current families at the campus. You will navigate high-stakes discussions, facilitate tightly organized information sessions, address complex concerns, and guide genuine interest toward enrollment and active advocacy. Equally critical, you will safeguard academic staff capacity by assuming full ownership of parent engagement: before, during, and beyond enrollment.

This is neither a formulaic admissions function nor a passive community relations position. You will be prominently visible, fully integrated, and measured by results. If discerning NYC clients place their confidence in you for your precision, discretion, and effectiveness—and you believe most educational institutions fail to serve families adequately—this role offers genuine authority to make a difference.

Location: Lower Manhattan (Financial District)
Work model: Full-time, on-site with regular local events and meetings

What you will be doing

  • Taking complete ownership of the relationship with NYC families from initial inquiry through enrollment, retention, and sustained advocacy
  • Conducting high-impact information sessions and one-on-one conversations that shepherd families through intricate, multi-stage decision processes
  • Functioning as the central point of contact for parent feedback, concerns, and sensitive matters—addressing them with professionalism and decisiveness
  • Generating enrollment growth through consistent on-site engagement, strategic outreach, and deep participation in the local parent ecosystem
  • Mobilizing satisfied families to serve as advocates and referral channels within NYC's closely interconnected communities

What you will NOT be doing

  • Executing scripted processes, working through high-volume lead databases, or running transactional sales operations
  • Delivering classroom instruction, overseeing curriculum, or assuming academic leadership responsibilities
  • Delegating challenging parent interactions to faculty members or administrative leadership
  • Working remotely or from behind a desk—this position demands visibility, sound judgment, and physical presence

Key responsibilities

Lead enrollment growth, retention outcomes, and parent advocacy for Alpha's Lower Manhattan campus by cultivating trusted, high-touch relationships with NYC families from initial contact through sustained, long-term commitment.

Candidate requirements

  • At least 5 years in client-facing positions serving high-net-worth families (household income exceeding $1M), with responsibility for securing commitments valued at $5K+ or spanning multiple years
  • Proven track record guiding families through multi-stage decision journeys that culminated in signed agreements or verifiable commitments
  • Quantifiable results from previous roles, including conversion performance and retention, satisfaction, or referral data
  • Experience autonomously managing a personal lead pipeline or community network from first inquiry to final decision
  • Confirmed ability to orchestrate events or services for 25+ high-profile clients concurrently
  • Verifiable experience resolving sensitive concerns, complaints, or confidential matters with successful outcomes
  • Currently based in NYC or within 1.5 hours' commute; prepared to work on-site full-time and participate in local events
  • Authorized to work in the United States without requiring sponsorship

Nice to have

  • Professional experience in private education, philanthropic organizations, luxury service sectors, hospitality, wealth advisory, or concierge-level client management
  • Pre-existing knowledge of NYC private school landscapes and parent social circles
  • Track record representing mission-oriented organizations to sophisticated, high-visibility audiences

Meet a successful candidate

Watch Interview
CeCe
CeCe  |  Lead Guide
United States  

Has the harsh reality of teaching in a broken system worn you down? This compassionate Lead Guide is redefining what it means to support kid...

Meet CeCe

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Work examples

This is not traditional schooling, and this is not conventional parent engagement.

At Alpha, parent advocacy functions as more than a support role—it is a primary driver of growth. You will lead high-trust dialogues, organize events that generate conversions, and cultivate commitment one family at a time. Success requires mastery of both the narrative and the operational model. You must understand precisely what differentiates Alpha—and how to articulate that in ways that inspire action.

Interested in the types of stories you will help shape and communicate? Begin here:

🎥 Why Families Leave Traditional School for Alpha
Three Alpha fathers share their reasons for rejecting conventional education—and describe how Alpha's approach has transformed their children's confidence, autonomy, and academic progress.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This represents the foundation upon which you will build advocacy. Grasp the academic framework before generating momentum.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha does not evade standardized testing. We embrace it. If you seek an institution that compromises rigor or diminishes expectations, do not apply. But if you are committed to setting a high standard—and supporting every student in meeting it—start here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
A 12-year-old former NYC student describes, in her own words, why her family relocated for Alpha—and what education feels like when it prioritizes mastery over memorization.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A one-minute overview of Alpha's operational model, from AI-enabled instruction to the guides who facilitate it.
👉 Quick look (1 min)

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