Director of Family Advocacy
$400,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

New York City, NY
Semi-flexible schedule
In-person
full-time (40 hrs/week)
Long-term role

Director of Family Advocacy   $400,000 USD/year

Description

Families who select Alpha New York rely on trusted advisors across every dimension of their lives. You will become the one who has been absent until now.

You will be their contact when uncertainty arises, when instinct signals something isn't quite right, or when they wish to share a milestone they know you will value. Your familiarity with each family will be deep enough to foresee their needs without prompting—and you will possess the judgment and poise to address whatever they present with care, confidence, and apparent ease. Over time, your role will extend beyond the school itself. You will become woven into how these families navigate this formative period in their lives.

The private school landscape in New York is compact, tightly woven, and unforgiving of missteps. How a family experiences Alpha does not remain confined to our campus—it circulates through the circles that influence opinion: residential buildings, private clubs, vacation homes, and the group threads that determine where families send their children next. You will grasp this reality intuitively, because your career has unfolded in environments where reputation serves as the sole form of capital and one error in judgment leaves a lasting imprint. You will cultivate a community families regard with loyalty, where inclusion feels natural and word-of-mouth referrals arise organically from the quality of experience.

In addition to serving New York's established private school families, you will engage with diplomats, senior international executives, and globally mobile households whose perspectives on education—and institutional relationships broadly—are informed by contexts well beyond American independent schooling. The ideal candidate will navigate cross-cultural family expectations with the same confidence they bring to the familiar terrain of New York's private school ecosystem.

Alpha operates outside the traditional school framework. Students complete core academic content in two hours daily using AI-driven applications, then devote the remainder of their day to public speaking, critical thinking, and applied projects. No lectures. No redundant assignments. Performance in the top 1% nationally. 

The families who enroll have made a deliberate choice—and in a city where every parent holds strong opinions about education, they will be called upon to justify that choice repeatedly. You will ensure they are never without a confident response. If the prospect of sustaining that conviction through years of refined New York skepticism feels daunting, this position is not the right match. If it strikes you as the most compelling dialogue you could be facilitating, continue reading.

What you will be doing

  • Manage the complete parent relationship arc—from initial inquiry through enrollment, ongoing retention, and sustained advocacy—ensuring faculty remain concentrated on students while families consistently have a reliable point of trust
  • Serve as the first to detect early signs of concern, and respond with the discretion and judgment that preserves confidence—including the more difficult discernment of recognizing when a family does not align with our community
  • Maintain visibility in the spaces where families gather: arrival, dismissal, evening programming, and the impromptu exchanges that carry the most weight
  • Create a community that both domestic and international families regard as something worth protecting—and where referrals emerge naturally because the experience justifies them
  • Communicate Alpha's narrative persuasively—in individual discussions, at hosted events, and in the gatherings of discerning New Yorkers where the school's standing is truly established

What you will NOT be doing

  • Operating from behind a desk—your visible presence within the community defines this role
  • Adhering to conventional 9–5 schedules—early mornings, late afternoons, and evening commitments are intrinsic to the position, not occasional additions
  • Escalating challenging parent discussions to faculty or school leadership—these conversations belong to you, entirely
  • Depending on administrative infrastructure, pre-built systems, or a fully staffed team—you function with substantial independence and construct what is required
  • Approaching family relationships as transactional accounts—this role values authentic rapport over procedural adherence

Key responsibilities

Serve as the central point of trust for every family at Alpha's Lower Manhattan campus. Maintain their confidence through challenging situations, foster a community where belonging feels intentional, and establish the environment in which satisfied families evolve into active advocates within the networks that influence New York's independent school landscape.

Candidate requirements

  • 5+ years establishing and sustaining trust with high-net-worth or ultra-high-net-worth families in a relationship-intensive, high-touch capacity
  • Demonstrated success advising sophisticated clients through consequential decisions—with tangible results you can articulate: conversions, retention metrics, referral generation
  • The discretion and steady presence required to navigate sensitive, confidential matters without leaving residual concern
  • Instinctive cross-cultural competence—equally adept with a diplomatic family entering the American school system for the first time and a multigenerational New York household deeply familiar with independent education
  • Located in New York, available full-time on campus, and prepared for variable hours
  • Authorized to work in the United States without employer sponsorship

Nice to have

  • A professional history that resonates with New York's most discerning families—independent school admissions, luxury hospitality, membership-based organizations whose reputation carries currency in this market, or major donor relations at institutions they hold in high regard
  • Direct familiarity with independent or alternative education models, either professionally or personally
  • Established connections within NYC's private school parent communities
  • Experience working with internationally mobile, diplomatic, or globally networked families
  • A personal network that intersects with the residential buildings, private clubs, and institutions where Alpha's families make decisions and form opinions

Meet a successful candidate

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This is not a conventional school, and this is not conventional family engagement.

At Alpha, parent advocacy functions as a growth mechanism, not a support service. You will facilitate high-stakes conversations, organize events that drive enrollment, and cultivate conviction one household at a time. Success requires mastery of both the content and the educational model. You must understand precisely what distinguishes Alpha—and how to articulate that in ways that influence decision-making.

Interested in the narratives you will help craft and amplify? Begin here:

🎥 Why Families Leave Traditional School for Alpha
Three Alpha fathers discuss their decision to reject conventional schooling—and how Alpha's approach has transformed their children's confidence, autonomy, and academic trajectory.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This represents the foundation upon which you will build advocacy. Familiarize yourself with the academic framework before generating momentum.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha does not shy away from standardized assessment. We embrace it. If you seek a school that minimizes rigor or lowers expectations, do not apply. If you believe in maintaining high standards—and supporting every student in meeting them—begin here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
A 12-year-old former NYC student describes in her own words why her family relocated for Alpha, and what education feels like when designed for mastery rather than memorization.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A brief overview of what enables Alpha's model to succeed, from AI-powered instruction to the guides who facilitate it.
👉 Quick look (1 min)

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