Director of Family Advocacy
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

Not accepting applications on crossover.com at this time.

Description

If you've earned the trust of discerning New York families during decisions that matter most, this position is designed for you.

Alpha operates a private K–12 school in Lower Manhattan, working with families who demand precision, sound judgment, and dependable execution. As our campus expands, we're appointing a senior, campus-based parent leader in New York City to manage these relationships comprehensively—prior to enrollment, following enrollment, and throughout every instance where confidence is earned or tested. This is a prominently positioned, relationship-centered role suited to someone well-versed in New York's demanding family environment and at ease in settings where reputation is paramount.

Alpha does not follow conventional school models. Students complete their core academic work in only two hours per day through AI-powered educational applications, then dedicate remaining time to developing practical competencies—communication, leadership, analytical thinking, and implementation. This approach delivers top 1% results across the nation. It also requires a distinct form of parent collaboration, one founded on transparency, credibility, and confidence.

You will function as the principal contact for prospective and current families at the campus. You'll navigate high-stakes discussions, conduct tightly managed information sessions, address complex concerns, and transform genuine interest into enrollment and active support. Equally critical, you'll safeguard faculty time by assuming full ownership of parent relationships: before, throughout, and following enrollment.

This is neither a templated admissions function nor a passive community engagement position. You will maintain high visibility, operate with deep campus integration, and answer for measurable results. If accomplished NYC clients rely on you for your accuracy, discretion, and effectiveness, and you recognize that most schools fail to adequately serve families, this role provides genuine authority to deliver impact.

Location: Lower Manhattan (Financial District)
Work model: Full-time, on-site with regular local events and meetings

What you will be doing

  • Taking complete ownership of NYC family relationships from initial inquiry through enrollment, ongoing retention, and sustained advocacy
  • Conducting high-impact information sessions and individual conversations that shepherd families through complex, multi-stage decisions
  • Acting as the central contact for parent feedback, concerns, and sensitive matters—addressing them with professionalism and decisiveness
  • Generating enrollment growth through consistent on-site engagement, strategic outreach, and thorough integration into local parent networks
  • Converting satisfied families into advocates and referral partners within NYC's closely interconnected communities

What you will NOT be doing

  • Working from scripts, processing high-volume lead databases, or executing transactional sales sequences
  • Instructing classes, overseeing curriculum development, or assuming academic leadership responsibilities
  • Escalating challenging parent discussions to faculty members or school administrators
  • Working remotely or from behind a desk—this position demands visibility, discernment, and physical presence

Key responsibilities

Advance enrollment, retention, and parent advocacy for Alpha's Lower Manhattan campus by cultivating trusted, high-touch relationships with NYC families from initial contact through sustained commitment.

Candidate requirements

  • Minimum 5 years in client-facing positions serving high-net-worth families (>$1M household income), with accountability for closing or enrolling $5K+ or multi-year commitments
  • Proven track record guiding families through multi-meeting decision journeys that culminated in signed agreements or documented commitments
  • Specific, quantifiable outcomes from previous roles, including conversion rates and retention, satisfaction, or referral metrics
  • Experience autonomously managing a personal lead pipeline or community network from first inquiry through final decision
  • Demonstrated capability coordinating events or services for 25+ high-profile individuals concurrently
  • Verified experience resolving sensitive issues, complaints, or confidential matters with successful outcomes
  • Current NYC residence or location within a 1.5-hour commute; prepared to work on-site full-time and participate in local events
  • Legal authorization to work in the U.S. without sponsorship requirements

Nice to have

  • Professional background in private education, philanthropy, luxury service delivery, hospitality, wealth management, or concierge-level client relations
  • Pre-existing knowledge of NYC private school systems and parent community networks
  • Experience advocating for a mission-driven organization to discerning, high-visibility stakeholders

Meet a successful candidate

Watch Interview
CeCe
CeCe  |  Lead Guide
United States

Has the harsh reality of teaching in a broken system worn you down? This compassionate Lead Guide is redefining what it means to support kid...

Meet CeCe

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Work examples

This isn't traditional schooling, and this isn't conventional parent engagement.

At Alpha, parent advocacy functions as a growth driver, not a support service. You'll lead high-trust conversations, facilitate events that drive conversions, and develop conviction one family at a time. This requires mastering both the narrative and the educational model. You'll need precise understanding of what distinguishes Alpha—and how to articulate that in ways that inspire action.

Want to understand the narratives you'll be shaping and communicating? Begin here:

🎥 Why Families Leave Traditional School for Alpha
Listen directly to three Alpha dads as they explain their rejection of conventional education—and the ways Alpha's model has transformed their children's confidence, autonomy, and academic performance.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This represents the foundation upon which you'll build advocacy. Master the academic framework before generating momentum.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha doesn't evade standardized testing. We embrace it fully. If you seek a school that sidesteps rigor or dilutes expectations, do not apply. But if you believe in establishing high standards—and supporting every student to meet them—begin here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
In her own voice, a 12-year-old former NYC student describes why her family relocated for Alpha, and what education feels like when structured for mastery, not rote memorization.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A one-minute overview of what powers Alpha's model, from AI-driven instruction to the guides who facilitate it.
👉 Quick look (1 min)

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