Senior Director of Parent Advocacy
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

New York City, NY
Semi-flexible schedule
In-person
full-time (40 hrs/week)
Long-term role

Senior Director of Parent Advocacy   $200,000 USD/year

Description

Families who choose Alpha New York rely on trusted advisors across every domain of their lives. You will become the one who has been absent until now.

You will be the voice they reach for when doubt arises, when instinct signals concern, or when they want to celebrate a milestone with someone who truly understands. You'll develop such depth of familiarity with each family that their needs become visible before they articulate them—and you'll possess the judgment and poise to respond with discretion, genuine warmth, and seamless composure. Over time, your role will extend beyond serving their child's education. You will become woven into the experience of this defining period in their family's story.

New York's independent school landscape is compact, tightly networked, and unforgiving in its institutional memory. A family's time at Alpha radiates outward far beyond our campus—it moves through the channels that hold influence: the residence, the private club, the shared retreat, the group conversations that determine where the next family enrolls. You will possess an intuitive grasp of this ecosystem because your career has unfolded in settings where reputation serves as the sole form of capital and a single error endures longer than any success. You will cultivate a community families instinctively defend, where inclusion feels organic and word-of-mouth endorsements emerge because the reality justifies them.

In addition to New York's established private school families, you will engage with diplomatic households, senior international business leaders, and globally mobile families whose orientation toward education—and institutions more broadly—derives from contexts well beyond American independent school norms. The ideal candidate will move as fluently through cross-cultural family structures as through the recognizable terrain of New York's traditional school culture.

Alpha operates outside conventional schooling frameworks. Students complete their core academic requirements in two daily hours through AI-enabled applications, dedicating the remainder of their time to public speaking, critical reasoning, and applied problem-solving. No traditional lectures. No filler assignments. Performance outcomes in the top 1% nationally. 

The families who select Alpha have made a deliberate, thoughtful choice—and in a city where educational opinions proliferate constantly, they will face repeated requests to justify that decision. You will ensure they are never uncertain in their response. If sustaining that clarity through years of informed New York scrutiny feels daunting, this position is not suited to you. If it represents the most compelling professional challenge you could pursue, continue reading.

What you will be doing

  • Take full ownership of the parent journey—from initial inquiry through enrollment, ongoing retention, and sustained advocacy—ensuring faculty remain centered on student learning and families consistently have a reliable partner
  • Serve as the first to detect emerging concerns, addressing them with the discretion and sound judgment that preserves trust—including the more difficult assessment of when a family's fit is not sustainable
  • Maintain physical presence where families gather: morning arrival, afternoon dismissal, evening programming, and the spontaneous exchanges that carry the greatest weight
  • Create a community that both domestic and international families regard as their own—and where organic referrals follow from the strength of the experience itself
  • Communicate Alpha's narrative with conviction—in individual dialogues, at gatherings, and in rooms filled with discerning New Yorkers where the institution's standing is actually forged

What you will NOT be doing

  • Operating from behind a desk—your visible engagement within the community defines the position
  • Adhering to standard 9–5 schedules—early arrivals, late afternoons, and evening commitments are embedded in the role, not occasional demands
  • Escalating challenging parent discussions to faculty or school leadership—these conversations belong entirely to you
  • Relying on administrative infrastructure, pre-existing systems, or a fully staffed team—you function with substantial autonomy and construct what is required
  • Approaching family relationships as transactional accounts—this role succeeds through authentic human connection, not procedural adherence

Key responsibilities

Serve as the central, trusted relationship anchor for every family's experience at Alpha's Lower Manhattan location. Maintain their confidence during challenging moments, foster a community where belonging feels intentional, and establish conditions under which satisfied families transform into active advocates within the networks that influence New York's independent school decisions.

Candidate requirements

  • 5+ years of experience earning and sustaining the confidence of high-net-worth or ultra-high-net-worth families in a relationship-intensive, high-touch capacity
  • Demonstrated success guiding sophisticated clients through consequential decisions—with measurable outcomes you can reference: conversion rates, retention figures, referral generation
  • The discretion and composure required to manage sensitive, confidential matters without leaving visible evidence of strain
  • Innate cross-cultural fluency—equally effective supporting a diplomatic family navigating American education for the first time and a generational New York family with deep institutional knowledge
  • New York-based, available for full-time on-site presence, and prepared for flexible scheduling demands
  • Authorized to work in the United States without requiring visa sponsorship

Nice to have

  • A professional background that New York's most selective families immediately respect—independent school admissions, premium hospitality, an exclusive membership organization with established credibility in this market, or major donor relations at a culturally prominent institution
  • Direct personal or professional exposure to independent or alternative education models
  • Established connections within New York City's private school parent circles
  • Experience working with internationally mobile, diplomatic, or globally oriented families
  • A personal network extending through the residential buildings, private clubs, and cultural institutions where Alpha's families make decisions and build community

Meet a successful candidate

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CeCe
CeCe  |  Lead Guide
United States

Has the harsh reality of teaching in a broken system worn you down? This compassionate Lead Guide is redefining what it means to support kid...

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This is not a conventional school, and this is not conventional family engagement.

At Alpha, parent advocacy operates as a core growth driver, not an ancillary support function. You will facilitate high-stakes, trust-dependent conversations, design and execute conversion-focused events, and cultivate conviction one relationship at a time. Success requires mastery of both the institutional narrative and the operational model. You must internalize precisely what distinguishes Alpha—and how to articulate that in language that compels action.

Want to understand the narratives you will help shape and amplify? Begin here:

🎥 Why Families Leave Traditional School for Alpha
Listen to three Alpha fathers describe their decision to move away from conventional schooling—and the impact Alpha's approach has had on their children's confidence, autonomy, and academic progress.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This represents the intellectual foundation for the advocacy you will build. Master the academic infrastructure before you begin generating momentum.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha does not evade standardized assessment. We fully embrace it. If you seek an institution that minimizes rigor or dilutes expectations, do not apply. But if you are committed to establishing high standards—and supporting every student in meeting them—begin here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
A 12-year-old former New York City student shares, in her own voice, why her family relocated for Alpha and what learning feels like when it prioritizes mastery over rote memorization.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A one-minute walkthrough of Alpha's operational model, showcasing AI-driven instruction and the educational guides who facilitate it.
👉 Quick look (1 min)

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