Senior Director of Parent Advocacy
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

Not accepting applications on crossover.com at this time.

Description

If you have earned the trust of New York families during complex, deeply personal decisions, this position is designed for you.

Alpha is a private K–12 institution located in Lower Manhattan, serving families who demand clarity, sound judgment, and consistent execution. As our campus expands, we are appointing a senior, campus-based parent leader in New York City to manage these relationships comprehensively—prior to enrollment, following enrollment, and throughout every critical juncture where confidence is at stake. This is a prominent, relationship-centered position for someone deeply familiar with New York's demanding family environment and comfortable working where reputation is paramount.

Alpha operates differently from conventional schools. Students finish core academic work in only two hours daily through AI-driven learning platforms, then dedicate remaining time to developing practical competencies—communication, leadership, analytical thinking, and implementation. This approach delivers top 1% performance results nationally. It also requires a distinctive parent collaboration model, founded on transparency, authority, and confidence.

You will function as the principal contact for both prospective and current families at our location. You'll manage high-stakes discussions, conduct precisely organized information sessions, address complex concerns, and transform genuine interest into enrollment and active support. Equally critical, you'll preserve academic team capacity by assuming complete ownership of parent engagement: before, during, and following enrollment.

This is neither a formulaic admissions function nor a passive community role. You will maintain high visibility, deep integration, and direct accountability for results. If discerning NYC clients rely on you because you are exact, confidential, and results-oriented, and you believe most educational institutions fail to serve families adequately, this position provides genuine decision-making authority.

Location: Lower Manhattan (Financial District)
Work model: Full-time, campus-based with regular local events and engagements

What you will be doing

  • Managing the complete relationship arc with NYC families from initial contact through enrollment, sustained engagement, and long-term ambassadorship
  • Conducting high-impact information sessions and individual meetings that support families through sophisticated, multi-stage decision processes
  • Acting as the central contact for parent questions, input, and sensitive matters—addressing them with decisiveness and professionalism
  • Generating enrollment growth through campus presence, strategic outreach, and comprehensive engagement with the local parent ecosystem
  • Mobilizing satisfied families as ambassadors and referral generators within NYC's interconnected communities

What you will NOT be doing

  • Executing scripted approaches, processing high-volume prospect lists, or conducting transactional enrollment activities
  • Delivering instruction, overseeing curriculum development, or assuming academic management responsibilities
  • Escalating challenging parent discussions to teaching staff or administrative leadership
  • Working remotely or from behind a computer—this position demands visibility, judgment, and physical presence

Key responsibilities

Lead enrollment growth, family retention, and parent ambassadorship for Alpha's Lower Manhattan campus through trusted, high-engagement relationships with NYC families from initial inquiry through sustained commitment.

Candidate requirements

  • Minimum 5 years in client-facing positions serving affluent families (>$1M household income), with accountability for securing $5K+ or multi-year commitments
  • Documented experience supporting families through multi-stage decision journeys that culminated in signed contracts or verifiable commitments
  • Quantifiable results from previous roles, including conversion performance and retention, satisfaction, or referral data
  • Experience autonomously managing a personal prospect pipeline or community network from first inquiry through final decision
  • Verified capability to orchestrate events or services for 25+ prominent individuals concurrently
  • Confirmed experience managing delicate issues, grievances, or confidential matters with documented successful outcomes
  • Current NYC residency or location within a 1.5-hour commute; prepared to work on-campus full-time and participate in local engagements
  • Legal authorization to work in the United States without requiring sponsorship

Nice to have

  • Professional history in private schooling, philanthropic organizations, premium services, hospitality sectors, wealth advisory, or concierge-tier client management
  • Pre-existing knowledge of NYC private education landscapes and parent community networks
  • Experience representing mission-focused institutions to sophisticated, high-profile stakeholders

Meet a successful candidate

Watch Interview
CeCe
CeCe  |  Lead Guide
United States

Has the harsh reality of teaching in a broken system worn you down? This compassionate Lead Guide is redefining what it means to support kid...

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Work examples

This is not conventional education, and this is not standard parent engagement.

At Alpha, parent advocacy functions as a strategic growth driver, not merely support infrastructure. You'll be facilitating high-trust dialogues, hosting conversion-focused events, and cultivating commitment one family at a time. This requires command of both the messaging and the educational model. You must understand precisely what differentiates Alpha—and how to articulate that in ways that inspire action.

Interested in the types of narratives you'll be helping develop and communicate? Begin here:

🎥 Why Families Leave Traditional School for Alpha
Listen directly to three Alpha fathers discussing why they abandoned conventional schooling—and how Alpha's approach has transformed their children's confidence, autonomy, and academic achievement.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This represents the foundation upon which you'll build advocacy. Comprehend the academic framework before generating momentum.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha doesn't evade standardized assessment. We embrace it. If you seek a school that avoids rigor or dilutes expectations, do not apply. However, if you believe in establishing elevated standards—and supporting every student to meet them—begin here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
In her own voice, a 12-year-old former NYC student describes why her family relocated for Alpha, and what education feels like when designed for mastery rather than memorization.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A sixty-second overview of what makes Alpha's model effective, from AI-powered instruction to the guides who facilitate it.
👉 Quick look (1 min)

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