Senior Director of Parent Advocacy
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

New York City, NY
In-person
full-time (40 hrs/week)
Flexible schedule
Long-term role

Senior Director of Parent Advocacy   $200,000 USD/year

Description

If you've built trust with discerning New York families during decisions that matter, this position is designed for you.

Alpha operates as a private K–12 institution in Lower Manhattan, working with families who value precision, sound judgment, and consistent execution. As our campus expands, we're appointing a senior, on-the-ground parent leader in New York City to manage these relationships comprehensively—prior to enrollment, following enrollment, and throughout every critical juncture. This is a prominent, relationship-centered position for someone who understands New York's demanding family environment and operates confidently where reputation is paramount.

Alpha does not follow traditional school models. Students finish core academic work in only two hours daily through AI-driven learning platforms, then dedicate remaining time to developing practical capabilities—communication, leadership, analytical thinking, and implementation. This approach delivers top 1% performance results nationally. It also requires a distinct form of parent collaboration, one built on transparency, authority, and confidence.

You will function as the principal contact for both prospective and current families at the campus. You'll navigate complex conversations, facilitate precisely managed information sessions, address sensitive concerns, and transform genuine interest into enrollment and ongoing support. Equally critical, you'll preserve academic team capacity by assuming complete ownership of the parent relationship: before enrollment, during enrollment, and beyond.

This is neither a formulaic admissions function nor a passive community role. You will maintain high visibility, deep integration, and direct accountability for results. If discerning NYC clients depend on you because you deliver accuracy, confidentiality, and results, and you recognize that most schools fail to serve families adequately, this role provides genuine decision-making authority.

Location: Lower Manhattan (Financial District)
Work model: Full-time, on-site with regular local events and meetings

What you will be doing

  • Managing the complete relationship arc with NYC families from initial inquiry through enrollment, sustained retention, and long-term advocacy
  • Conducting high-stakes information sessions and individual meetings that shepherd families through layered, multi-phase decisions
  • Acting as the central point of contact for parent questions, input, and sensitive matters—addressing them with finality and professionalism
  • Generating enrollment growth through on-campus presence, strategic outreach, and thorough embedding within the local parent ecosystem
  • Converting satisfied families into active advocates and referral channels within NYC's interconnected communities

What you will NOT be doing

  • Executing scripts, processing high-volume lead databases, or managing transactional sales funnels
  • Delivering instruction, overseeing curriculum, or assuming academic administration responsibilities
  • Redirecting challenging parent discussions to faculty or leadership
  • Working remotely or from behind a desk—this position demands visibility, discernment, and physical presence

Key responsibilities

Accelerate enrollment, retention, and parent advocacy for Alpha's Lower Manhattan campus by cultivating trusted, relationship-intensive engagements with NYC families from initial contact through sustained commitment.

Candidate requirements

  • At least 5 years in client-facing positions serving high-net-worth families (>$1M household income), with accountability for securing or enrolling $5K+ or multi-year commitments
  • Verified experience shepherding families through multi-meeting decision journeys that culminated in executed agreements or documented commitments
  • Specific, quantifiable results from previous roles, including conversion rates and retention, satisfaction, or referral performance
  • Experience autonomously managing a personal prospect pipeline or community network from initial contact through final decision
  • Confirmed ability to orchestrate events or services for 25+ high-profile individuals concurrently
  • Recorded experience managing sensitive situations, complaints, or confidential matters with demonstrable resolution
  • Current residence in NYC or within a 1.5-hour commute; prepared to work on-site full-time and participate in local events
  • Legally authorized to work in the U.S. without sponsorship

Nice to have

  • Background in private education, philanthropic advising, luxury service sectors, hospitality, wealth advisory, or concierge-tier client management
  • Pre-existing knowledge of NYC private school environments and parent social structures
  • Experience representing a purpose-driven organization to sophisticated, high-visibility constituents

Meet a successful candidate

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CeCe
CeCe  |  Lead Guide
United States  

Has the harsh reality of teaching in a broken system worn you down? This compassionate Lead Guide is redefining what it means to support kid...

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This isn't conventional schooling, and this isn't conventional parent engagement.

At Alpha, parent advocacy is not a support function. It drives growth. You'll be conducting high-trust dialogues, leading events that convert interest into action, and building commitment one family at a time. That requires mastering both the messaging and the methodology. You'll need precise understanding of what distinguishes Alpha—and how to articulate that in ways that influence decisions.

Want to understand the narratives you'll be helping to develop and communicate? Begin here:

🎥 Why Families Leave Traditional School for Alpha
Listen directly to three Alpha dads discuss their rejection of conventional education—and how Alpha's approach has transformed their children's confidence, independence, and academic development.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This forms the foundation for your advocacy efforts. Understand the academic mechanism before you begin building momentum.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha does not evade standardized testing. We embrace it. If you seek a school that avoids rigor or diminishes expectations, do not apply. But if you believe in establishing high standards—and supporting every student in meeting them—begin here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
In her own voice, a 12-year-old former NYC student describes why her family relocated for Alpha, and what education feels like when designed for mastery, not memorization.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A one-minute overview of what enables Alpha's model to function, from AI-powered instruction to the guides who facilitate it.
👉 Quick look (1 min)

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