Senior Director of Parent Advocacy
$400,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

New York City, NY
Semi-flexible schedule
In-person
full-time (40 hrs/week)
Long-term role

Senior Director of Parent Advocacy   $400,000 USD/year

Description

Families at Alpha New York rely on trusted advisors across every aspect of their lives. This role fills the one gap that has remained.

You will become the person they reach out to in moments of uncertainty, when something doesn't feel quite right, or when they want to share an experience they know you'll appreciate. Your familiarity with each family will allow you to sense their needs before they articulate them—and you'll possess the discernment and composure to respond to whatever they bring with care, warmth, and apparent ease. Over time, you will extend beyond being affiliated with their child's school. You will become woven into how they navigate this period of their family's journey.

New York's independent school landscape is intimate, tightly networked, and unforgiving of missteps. How a family experiences Alpha extends well beyond our campus—it circulates through the circles that carry weight: the apartment building, the private club, the country home, the text threads that influence where others enroll next. You will grasp this reality intuitively, having built your career in environments where reputation is the sole asset that endures and one error outlives every success. You will cultivate a community families want to protect, where inclusion feels natural and recommendations follow from the quality of the experience.

In addition to New York's independent school families, you will engage with diplomats, multinational executives, and globally mobile households whose perspective on education—and institutions more broadly—has been shaped by contexts well beyond American independent schooling. The ideal candidate will navigate cross-cultural family expectations as skillfully as the more recognizable terrain of New York's private school culture.

Alpha operates outside traditional school conventions. Students complete core academics in two hours daily through AI-driven applications, then dedicate the remainder of their time to public speaking, critical thinking, and applied projects. No lectures. No filler assignments. Top 1% outcomes nationally. 

The families who select Alpha have made a deliberate choice—and in a city where school opinions are universal, they will face constant questions. You will ensure they are always equipped with a confident response. If stewarding that conviction through years of refined New York scrutiny feels daunting, this position is not suited to you. If it represents the most compelling dialogue you could engage in, continue reading.

What you will be doing

  • Steward the complete parent journey—from initial inquiry through enrollment, ongoing retention, and sustained advocacy—ensuring faculty remain student-focused and families consistently have a trusted point of contact
  • Detect early signals when something feels amiss, and address it with the care and judgment that preserves confidence—including the more challenging discernment of recognizing when a family is not aligned
  • Maintain visibility where families gather: morning arrival, afternoon dismissal, evening programming, and the spontaneous exchanges that carry the most weight
  • Foster a community that both domestic and international families regard with loyalty—and where word-of-mouth follows naturally from the caliber of the experience
  • Communicate Alpha's narrative with conviction—in individual meetings, during gatherings, and within the rooms of discerning New Yorkers where the school's standing is truly established

What you will NOT be doing

  • Operating from an office—your visibility within the community defines this role
  • Adhering to standard 9–5 schedules—early starts, late afternoons, and evening commitments are integral, not occasional
  • Escalating challenging parent discussions to faculty or leadership—you retain full ownership of these exchanges
  • Relying on administrative infrastructure, formalized workflows, or a built-out team—you function with substantial independence and create what is required
  • Approaching family relationships as transactional accounts—this role depends on authentic rapport, not procedural adherence

Key responsibilities

Serve as the trusted relational anchor for every family's experience at Alpha's Lower Manhattan campus. Maintain their confidence through challenging moments, shape a community where belonging feels intentional, and establish the environment in which satisfied families become active advocates within the networks that influence New York's independent school ecosystem.

Candidate requirements

  • 5+ years cultivating and sustaining trust with high-net-worth or ultra-high-net-worth families in a high-touch, relationship-centered capacity
  • Demonstrated success guiding discerning clients through consequential decisions—with measurable outcomes you can reference: conversions, retention rates, referral generation
  • The discretion and poise to manage sensitive, confidential matters without leaving any trace of disruption
  • Instinctive cross-cultural competence—equally adept with a diplomat's household navigating U.S. schools for the first time and a long-established New York family deeply familiar with this landscape
  • New York-based, available for full-time on-site presence, and adaptable to non-traditional hours
  • Authorized to work in the United States without requiring sponsorship

Nice to have

  • A professional pedigree New York's most selective families immediately respect—independent school admissions, luxury hospitality, an elite membership organization with recognized standing in this city, or major gift development at a respected institution
  • Direct or professional exposure to independent or alternative educational models
  • Established connections within New York City's private school parent communities
  • Experience serving internationally mobile, diplomatic, or globally connected households
  • A personal network extending across the residential buildings, private clubs, and institutions where Alpha's families reside and make decisions

Meet a successful candidate

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This is not a conventional school, and this is not conventional parent relations work.

At Alpha, parent advocacy functions as a core growth driver, not a support service. You will facilitate high-stakes conversations, lead conversion-focused events, and build commitment one household at a time. This requires command of both the narrative and the model. You must understand precisely what distinguishes Alpha—and how to articulate that in language that influences decisions.

Interested in the narratives you will help develop and amplify? Begin here:

🎥 Why Families Leave Traditional School for Alpha
Three Alpha fathers discuss their decision to move away from conventional education—and how Alpha's approach has transformed their children's confidence, autonomy, and academic performance.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This represents the foundation upon which you will construct advocacy. Familiarize yourself with the academic framework before generating momentum.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha does not shy away from standardized assessment. We lean into it. If you seek a school that sidesteps rigor or dilutes expectations, do not proceed. But if you value setting a high bar—and supporting every student in reaching it—begin here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
A 12-year-old former New York City student describes in her own voice why her family relocated for Alpha, and what education looks like when built for mastery rather than rote learning.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A brief visual walkthrough of what makes Alpha's model effective, from AI-enabled instruction to the educators who facilitate it.
👉 Quick look (1 min)

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