Director of Parent Experience
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

New York City, NY
In-person
full-time (40 hrs/week)
Flexible schedule
Long-term role

Director of Parent Experience   $200,000 USD/year

Description

If you've successfully guided high-net-worth New York families through complex, deeply personal decisions, this position aligns with your experience.

Alpha operates as a private K–12 institution in Lower Manhattan, serving families who require precision, sound judgment, and reliable execution. As our campus expands, we are establishing a senior, campus-based parent leadership role in New York City to manage these relationships comprehensively—prior to enrollment, following enrollment, and throughout every critical juncture. This is a prominent, relationship-focused position designed for someone deeply familiar with New York's demanding family clientele and experienced in environments where reputation is paramount.

Alpha operates outside traditional schooling conventions. Students complete their core academic work in two hours daily through AI-powered educational platforms, dedicating the remainder of their day to developing practical competencies—communication, leadership, analytical thinking, and implementation. This approach delivers top 1% performance results nationally. It also requires a distinct form of family partnership, one built on transparency, authority, and certainty.

You will function as the principal contact for both prospective and current families at the campus. You'll navigate high-stakes discussions, conduct precisely organized information sessions, address complex family concerns, and transform genuine interest into enrollment and active support. Equally critical, you'll safeguard instructional staff capacity by assuming full ownership of family relationships: pre-enrollment, during enrollment, and post-enrollment.

This is neither a formulaic admissions function nor a passive community engagement role. You will maintain high visibility, deep campus integration, and direct accountability for measurable results. If discerning NYC clients rely on you because you deliver accuracy, discretion, and results, and you recognize that most educational institutions fail to meet family expectations, this position offers genuine decision-making authority.

Location: Lower Manhattan (Financial District)
Work model: Full-time, campus-based with regular local events and meetings

What you will be doing

  • Managing the complete family relationship lifecycle for NYC families from initial contact through enrollment, sustained engagement, and ongoing advocacy
  • Conducting high-impact informational sessions and individual consultations that support families through sophisticated, multi-stage decision processes
  • Acting as the central contact for family concerns, input, and sensitive matters—addressing them with finality and professionalism
  • Generating enrollment growth through consistent on-site engagement, strategic outreach, and meaningful integration into local parent communities
  • Mobilizing satisfied families to serve as advocates and referral channels within NYC's interconnected social networks

What you will NOT be doing

  • Executing scripted procedures, processing high-volume prospect lists, or conducting transactional sales operations
  • Delivering classroom instruction, overseeing curriculum design, or assuming academic management responsibilities
  • Escalating challenging family discussions to teaching staff or administrative leadership
  • Working remotely or from behind a computer—this position demands visibility, discernment, and physical presence

Key responsibilities

Accelerate enrollment, retention, and family advocacy for Alpha's Lower Manhattan campus by cultivating trusted, high-touch relationships with NYC families from initial engagement through sustained, long-term commitment.

Candidate requirements

  • Minimum 5 years in client-facing positions serving high-net-worth families (>$1M household income), with accountability for securing or enrolling $5K+ or multi-year commitments
  • Proven experience supporting families through multi-meeting decision journeys that culminated in executed agreements or documented commitments
  • Quantifiable, measurable results from previous roles, including conversion metrics and retention, satisfaction, or referral performance indicators
  • Experience autonomously managing a personal prospect pipeline or community network from initial inquiry through final decision
  • Verified ability to orchestrate events or services for 25+ high-profile clients simultaneously
  • Documented track record managing sensitive matters, grievances, or confidential details with successful outcomes
  • Current New York City resident or located within a 1.5-hour commute; prepared to work on-site full-time and participate in local events
  • Legally authorized to work in the United States without sponsorship requirements

Nice to have

  • Professional background in private education, philanthropic organizations, luxury service sectors, hospitality, wealth management, or concierge-tier client relations
  • Established knowledge of NYC private school environments and parent social structures
  • Experience representing a mission-oriented organization to selective, high-visibility constituents

Meet a successful candidate

Watch Interview
CeCe
CeCe  |  Lead Guide
United States  

Has the harsh reality of teaching in a broken system worn you down? This compassionate Lead Guide is redefining what it means to support kid...

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Work examples

This represents neither conventional schooling nor traditional family engagement.

At Alpha, family advocacy functions as a strategic growth mechanism, not merely a support service. You'll facilitate high-trust dialogues, organize conversion-focused events, and cultivate commitment one family at a time. This requires command of both the narrative and the educational model. You must understand precisely what differentiates Alpha—and how to articulate that in ways that inspire action.

Interested in understanding the narratives you'll be shaping and sharing? Begin here:

🎥 Why Families Leave Traditional School for Alpha
Listen directly to three Alpha fathers discuss their rejection of conventional education—and how Alpha's approach has transformed their children's confidence, autonomy, and academic progress.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This represents the foundational framework around which you'll build advocacy. Comprehend the academic system before generating momentum.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha does not evade standardized testing. We engage with it directly. If you seek an institution that compromises rigor or dilutes expectations, reconsider your application. But if you support establishing high benchmarks—and enabling every student to achieve them—begin here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
In her own voice, a 12-year-old former NYC student describes why her family relocated for Alpha, and what education feels like when designed around mastery rather than memorization.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A one-minute overview of Alpha's operational model, from AI-powered instruction to the instructional guides supporting it.
👉 Quick look (1 min)

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