Director of Family Engagement
$400,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

New York City, NY
Semi-flexible schedule
In-person
full-time (40 hrs/week)
Long-term role

Director of Family Engagement   $400,000 USD/year

Description

The families who select Alpha New York already rely on trusted advisors across every dimension of their lives. This is the relationship they haven't yet established.

You'll become the person they contact when uncertainty arises, when intuition signals something requires attention, or when they want to share a milestone with someone who genuinely comprehends its significance. You'll develop sufficient familiarity with each family to recognize their needs before they articulate them—and you'll possess the judgment and composure to address whatever they present with discretion, warmth, and apparent ease. Over time, you won't simply represent their child's school. You'll become woven into how they navigate this period of their family's journey.

New York's independent school landscape is compact, densely networked, and unforgiving of missteps. A family's Alpha experience doesn't remain confined to the campus—it circulates through the circles that carry influence: residential buildings, private clubs, vacation properties, and the group conversations that determine where subsequent families enroll. You'll grasp this reality intuitively, having built your career in environments where reputation functions as the sole meaningful currency and a single error eclipses all prior accomplishments. You'll cultivate a community families actively champion, where inclusion feels natural and word-of-mouth advocacy flows from earned excellence.

In addition to New York's independent school families, you'll engage with diplomatic households, multinational business leaders, and globally transient families whose educational perspectives—and institutional expectations—emerge from contexts well beyond American private schooling norms. The ideal candidate will navigate cross-cultural family relationships with the same fluency they bring to established New York private school conventions.

Alpha operates outside traditional school frameworks. Students complete core academic work in two daily hours using AI-driven applications, dedicating remaining time to public speaking, critical reasoning, and applied real-world challenges. No conventional lectures. No filler assignments. Performance in the top 1% nationally. 

The families selecting this path made a deliberate choice—and in a city where educational opinions saturate every conversation, they'll face continuous questioning. You'll ensure they never struggle to articulate their rationale. If sustaining that confidence through years of refined New York scrutiny feels exhausting, this position isn't suitable. If it represents the most compelling professional challenge you can imagine, continue reading.

What you will be doing

  • Command the complete parent relationship arc—from initial engagement through enrollment, ongoing retention, and sustained advocacy—enabling faculty to concentrate on students while families maintain an unwavering trusted contact
  • Detect emerging concerns earliest, addressing them with the discretion and judgment that preserves confidence—including the more difficult determination of when a family represents an unsuitable match
  • Maintain visibility within family rhythms: morning arrivals, afternoon departures, evening programming, and the impromptu exchanges that carry disproportionate weight
  • Develop a community that both domestic and international families actively defend—where referrals emerge organically because the experience justifies them
  • Communicate Alpha's narrative persuasively—through individual dialogues, at gatherings, and within rooms of skeptical New Yorkers where institutional reputation is genuinely forged

What you will NOT be doing

  • Operating from behind a desk—your physical presence within the community defines the role
  • Maintaining conventional 9–5 boundaries—early arrivals, late-afternoon availability, and evening commitments constitute standard expectations, not occasional exceptions
  • Escalating challenging parent discussions to faculty or administrative leadership—you retain complete ownership
  • Relying on administrative infrastructure, established protocols, or a developed team—you function with substantial independence and construct necessary systems
  • Approaching family relationships as transactional accounts requiring management—this role rewards authentic human connection, not procedural adherence

Key responsibilities

Serve as the central trusted relationship anchoring every family's Alpha experience at the Lower Manhattan campus. Maintain their confidence through difficult passages, construct a community where belonging feels genuinely earned, and establish conditions enabling satisfied families to become articulate advocates within the networks shaping New York's independent school environment.

Candidate requirements

  • 5+ years cultivating and sustaining trust with high-net-worth or ultra-high-net-worth families in relationship-intensive, high-touch capacities
  • Demonstrated success guiding sophisticated clients through consequential decisions—with measurable outcomes you can reference: conversion rates, retention metrics, referral generation
  • The discretion and poise to manage sensitive, confidential matters without residual impact
  • Instinctive cross-cultural competence—equally adept with diplomatic families navigating American educational systems initially and multigenerational New York families possessing intimate sector knowledge
  • New York-based, available for full-time on-campus presence, and receptive to variable scheduling demands
  • Legal authorization for U.S. employment without visa sponsorship requirements

Nice to have

  • Professional credentials New York's most selective families immediately recognize—independent school admissions experience, luxury hospitality leadership, membership-based environments carrying substantial city-wide prestige, or major donor development at respected institutions
  • Direct personal or professional exposure to independent or alternative educational models
  • Established connections within NYC's private school parent communities
  • Background working with internationally mobile, diplomatic, or globally networked family populations
  • A personal network extending across the residential buildings, membership clubs, and institutions where Alpha's families reside and make enrollment decisions

Meet a successful candidate

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Crossover's skill assessment process combines innovative AI power with decades of human research, to take the guesswork, human bias, and pointless filters out of recruiting high-performing teams.

Chat-style
screening interview.
STEP 1

Chat-style
screening interview.

Cognitive 
aptitude test.
STEP 2

Cognitive 
aptitude test.

Prove real-world 
job skills.
STEP 3

Prove real-world 
job skills.

Interview with the hiring manager.
STEP 4

Interview with the hiring manager.

Pass
proctored test.
STEP 5

Pass
proctored test.

Accept job offer.
STEP 6

Accept job offer.

Frequently asked questions

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Work examples

This isn't conventional schooling, and this isn't standard parent engagement work either.

At Alpha, parent advocacy functions as a growth driver, not a support service. You'll facilitate high-stakes trust-building conversations, orchestrate conversion-focused events, and develop conviction through individual family relationships. This requires command of both messaging and model mechanics. You'll need comprehensive understanding of Alpha's distinctive approach—and the communication skills to articulate it compellingly.

Want to examine the narratives you'll help shape and amplify? Begin here:

🎥 Why Families Leave Traditional School for Alpha
Direct testimony from three Alpha fathers explaining their rejection of conventional education—and documenting how Alpha's approach has transformed their children's confidence, autonomy, and academic trajectory.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This represents the intellectual foundation underlying your advocacy work. Comprehend the academic architecture before generating momentum.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha doesn't evade standardized assessment. We embrace it fully. If you seek an institution avoiding rigor or diluting expectations, don't pursue this opportunity. But if you're committed to establishing elevated standards—and enabling every student to meet them—begin here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
Unfiltered testimony from a 12-year-old former NYC student articulating why her family relocated for Alpha, and describing education designed for mastery rather than memorization.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A concise demonstration of Alpha's operational model, from AI-powered curriculum delivery to the instructional guides facilitating it.
👉 Quick look (1 min)

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Premium pay for premium talent

Premium pay for premium talent

Over 50% of new hires double or triple their previous pay. Why? Because that’s what the best person in the world is worth.

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We don’t care where you went to school, what color your hair is, or whether we can pronounce your name. Just prove you’ve got the skills.

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