Director of Family Engagement
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

New York City, NY
In-person
full-time (40 hrs/week)
Flexible schedule
Long-term role

Director of Family Engagement   $200,000 USD/year

Description

If you have successfully guided New York families through complex, deeply personal decisions where stakes and expectations were high, this position is built for you.

Alpha operates a private K–12 school in Lower Manhattan, working with families who demand precision, sound judgment, and reliable execution. As our campus expands, we are appointing a senior parent-facing leader based full-time in New York City to take complete ownership of family relationships—from initial contact, through enrollment, and across every touchpoint where trust is earned or lost. This is a high-profile, relationship-centric position designed for someone who knows how to navigate New York's discerning family environment and understands the weight of reputation.

Alpha does not follow a conventional school model. Students complete their core academics in just two hours daily through AI-powered learning platforms, then dedicate the remainder of their day to cultivating real-world capabilities—leadership, communication, strategic thinking, and practical execution. This approach delivers outcomes in the top 1% nationally. It also requires a fundamentally different form of parent collaboration, built on transparency, credibility, and confidence.

You will act as the central point of contact for both prospective and current families at the campus. You will lead high-consequence discussions, facilitate tightly structured information sessions, address complex parent concerns, and turn genuine interest into committed enrollment and active advocacy. Equally critical, you will shield instructional staff by assuming full ownership of the family experience: before enrollment, during enrollment, and beyond.

This is neither a script-driven admissions function nor a passive community relations role. You will be prominently visible, deeply integrated on-site, and directly accountable for measurable results. If high-net-worth New York clients place their confidence in you because you are exact, tactful, and results-oriented—and if you believe most educational institutions fail to meet family expectations—this role offers meaningful authority and real impact.

Location: Lower Manhattan (Financial District)
Work model: Full-time, on-site presence with regular local events and meetings

What you will be doing

  • Taking complete ownership of NYC family relationships from first inquiry through enrollment, ongoing retention, and sustained advocacy
  • Conducting high-stakes information sessions and individualized consultations that support families through intricate, multi-stage decision-making processes
  • Acting as the primary contact for parent questions, feedback, and sensitive matters—addressing them with decisiveness and professionalism
  • Generating enrollment growth through consistent on-campus presence, strategic outreach, and deep engagement with the local parent community
  • Mobilizing satisfied families to serve as advocates and referral partners within New York City's closely connected networks

What you will NOT be doing

  • Working from scripts, processing high-volume prospect lists, or managing transactional enrollment funnels
  • Delivering instruction, developing curriculum, or assuming academic leadership responsibilities
  • Escalating challenging parent discussions to teaching staff or school administrators
  • Working remotely or from behind a desk—this position demands on-site presence, sound judgment, and visibility

Key responsibilities

Lead enrollment growth, family retention, and parent advocacy for Alpha's Lower Manhattan campus by cultivating trusted, high-engagement relationships with New York City families from initial outreach through sustained, long-term commitment.

Candidate requirements

  • At least 5 years in client-facing positions serving high-net-worth families (household income exceeding $1M), with direct responsibility for securing commitments valued at $5K+ or involving multi-year engagements
  • Proven track record guiding families through multi-meeting decision journeys that culminated in executed agreements or documented commitments
  • Quantifiable results from previous roles, including documented conversion rates and retention, satisfaction, or referral performance
  • Experience managing a personal pipeline or community network independently, from initial contact through final decision
  • Verified ability to orchestrate events or services for 25 or more high-profile clients concurrently
  • Demonstrated success resolving sensitive issues, handling complaints, or managing confidential matters with positive outcomes
  • Current residence in NYC or within a 1.5-hour commute; available for full-time on-site work and participation in local events
  • Authorized to work in the United States without requiring sponsorship

Nice to have

  • Professional background in private education, philanthropic services, luxury client services, premium hospitality, wealth advisory, or white-glove concierge-level support
  • Pre-existing knowledge of New York City's private school landscape and parent social ecosystems
  • Experience serving as a representative for a mission-oriented organization engaging discerning, high-visibility stakeholders

Meet a successful candidate

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CeCe
CeCe  |  Lead Guide
United States  

Has the harsh reality of teaching in a broken system worn you down? This compassionate Lead Guide is redefining what it means to support kid...

Meet CeCe

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This is not a conventional school, and this is not a conventional parent engagement role.

At Alpha, parent advocacy functions as a strategic growth driver, not just a support service. You will facilitate high-trust dialogues, organize conversion-focused events, and build family conviction one relationship at a time. That requires mastering both the message and the educational model. You must understand precisely what distinguishes Alpha—and how to articulate that in ways that influence decisions.

Interested in the types of narratives you will help shape and amplify? Begin here:

🎥 Why Families Leave Traditional School for Alpha
Listen directly to three Alpha fathers discuss their decision to reject conventional education—and how Alpha's approach has transformed their children's confidence, autonomy, and academic achievement.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This is the foundational model you will be advocating for. Grasp the academic framework before you begin building momentum.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha does not avoid standardized testing. We welcome it. If you are seeking a school that sidesteps rigor or dilutes expectations, this is not the right place. But if you believe in maintaining high standards—and supporting every student to meet them—begin here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
A 12-year-old former New York City student describes, in her own voice, why her family relocated for Alpha and what education feels like when it prioritizes mastery over rote memorization.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A one-minute walkthrough of what powers Alpha's model, from AI-driven instruction to the guides who facilitate it.
👉 Quick look (1 min)

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