Director of Family Engagement
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

New York City, NY
Semi-flexible schedule
In-person
full-time (40 hrs/week)
Long-term role

Director of Family Engagement   $200,000 USD/year

Description

Families who choose Alpha New York rely on trusted advisors across every aspect of their lives. This is the relationship they haven't yet built.

You will be their point of contact when uncertainty arises, when intuition signals something needs attention, or when they want to share a milestone with someone who genuinely understands. You'll develop fluency with each family deep enough to sense their needs before they articulate them—and you'll bring the judgment and composure to respond with discretion, warmth, and apparent ease. Over time, your role will extend beyond their child's education. You'll become woven into how this family experiences this formative period of their lives.

New York's private school ecosystem is compact, densely networked, and unforgiving of missteps. How a family experiences Alpha doesn't remain contained—it circulates through the channels that carry influence: their residence, their social clubs, their second homes, the private conversations that determine where other families enroll next. You'll grasp this reality intuitively, because your career has unfolded in environments where reputation is the singular form of capital and one error in judgment endures longer than any success. You'll cultivate a community families want to protect, where inclusion feels organic and word-of-mouth referrals emerge from earned loyalty.

Beyond New York's established private school families, you'll engage with diplomats, multinational corporate leaders, and internationally mobile households whose educational expectations—and institutional relationships more broadly—are informed by contexts that lie well outside American independent school norms. The ideal candidate will navigate cross-cultural family expectations with the same fluency they bring to the familiar terrain of New York's private education landscape.

Alpha operates outside traditional school frameworks. Students complete core academic material in two hours daily through AI-driven platforms, then dedicate remaining time to public speaking, critical reasoning, and applied real-world work. No conventional lectures. No filler assignments. Performance outcomes in the top 1% nationally. 

The families selecting this model made a deliberate choice—and in a city where educational opinions are abundant and vocal, they will be asked to justify it repeatedly. You'll ensure they never lack a confident response. If sustaining that conviction through years of discerning New York scrutiny feels burdensome, this position isn't right for you. If it represents the most compelling professional challenge you can imagine, continue reading.

What you will be doing

  • Take full ownership of parent relationships—from initial outreach through enrollment, ongoing retention, and sustained advocacy—allowing faculty to concentrate on students while families always have a trusted resource
  • Detect early signals when something feels misaligned, and address it with the discretion and judgment that preserves trust—including the more difficult decision of recognizing when a family is not a compatible fit
  • Maintain visibility where families gather: morning arrival, afternoon dismissal, evening programming, and the impromptu exchanges that carry the most weight
  • Develop a community that both domestic and international families want to champion—and where organic referrals result from the quality of the experience itself
  • Communicate Alpha's narrative persuasively—in private conversations, at gatherings, and in the rooms filled with skeptical New Yorkers where the institution's standing is genuinely shaped

What you will NOT be doing

  • Operating from behind a desk—your physical presence within the community defines this role
  • Maintaining standard 9–5 schedules—early morning hours, late afternoon availability, and evening commitments are integral, not occasional
  • Redirecting challenging parent discussions to faculty or administrators—you hold complete accountability for these
  • Relying on administrative infrastructure, established protocols, or a built-out team—you function with substantial autonomy and create the systems you require
  • Approaching family relationships as transactional accounts—this position rewards authentic connection, not procedural adherence

Key responsibilities

Serve as the central trusted relationship for every family's journey at Alpha's Lower Manhattan campus. Maintain their confidence during difficult moments, foster a community where belonging is meaningful, and establish the environment in which satisfied families become active advocates within the networks that define New York's private school culture.

Candidate requirements

  • 5+ years building and sustaining trust with high-net-worth or ultra-high-net-worth families in high-touch, relationship-centered capacities
  • Demonstrated success guiding discerning clients through consequential decisions—with measurable outcomes you can reference: conversion rates, client retention, referral generation
  • The discretion and poise to manage sensitive, confidential matters without visible impact
  • Instinctive cross-cultural fluency—equally adept with a diplomatic family encountering American schooling for the first time and an established New York family deeply familiar with this environment
  • Located in New York, available for full-time on-site work, and comfortable with non-traditional hours
  • Authorized to work in the United States without requiring sponsorship

Nice to have

  • Professional credentials New York's most selective families immediately respect—independent school admissions, elite hospitality, a prestigious membership organization with recognized standing in this market, or major gift development at an institution they already value
  • Direct exposure to independent or non-conventional education models, personally or professionally
  • Established connections within New York City's private school parent communities
  • Background working with internationally mobile, diplomatic, or globally connected family structures
  • A personal network intersecting the residences, private clubs, and institutions where Alpha's families make decisions and build relationships

Meet a successful candidate

Watch Interview
CeCe
CeCe  |  Lead Guide
United States

Has the harsh reality of teaching in a broken system worn you down? This compassionate Lead Guide is redefining what it means to support kid...

Meet CeCe

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Chat-style
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Cognitive 
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STEP 2

Cognitive 
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Prove real-world 
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Prove real-world 
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Interview with the hiring manager.
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Accept job offer.
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Work examples

This is not a conventional school, and this is not conventional parent engagement work.

At Alpha, parent advocacy functions as a growth mechanism, not a support service. You'll facilitate high-stakes trust-building conversations, design events that drive enrollment, and cultivate conviction on an individual family basis. This requires command of both the message and the underlying model. You'll need complete fluency in what distinguishes Alpha—and how to articulate that in language that creates momentum.

Want to understand the narratives you'll be shaping and amplifying? Begin here:

🎥 Why Families Leave Traditional School for Alpha
Three Alpha fathers discuss their decision to leave conventional education—and how Alpha's approach has transformed their children's confidence, autonomy, and academic performance.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This is the intellectual foundation for the advocacy you'll build. Master the academic framework before you begin generating momentum.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha does not avoid standardized testing. We lean into it. If you're seeking an environment that minimizes rigor or compromises expectations, do not apply. But if you believe in holding students to high standards—and equipping every learner to meet them—begin here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
A 12-year-old former New York City student describes in her own voice why her family relocated for Alpha, and what education feels like when it prioritizes mastery over memorization.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A brief visual overview of what powers Alpha's model, from AI-enabled instruction to the educators who facilitate it.
👉 Quick look (1 min)

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