Director of Family Engagement
$400,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

New York City, NY
Semi-flexible schedule
In-person
full-time (40 hrs/week)
Long-term role

Director of Family Engagement   $400,000 USD/year

Description

Families enrolling at Alpha New York already work with trusted advisors across every area of their lives. What they've lacked until now is one for this.

You'll become the person they reach out to when uncertainty arises, when something doesn't feel quite right, or when they want to share a milestone they know you'll appreciate. You'll develop the kind of familiarity with each family that lets you sense their needs before they articulate them—and you'll bring the judgment and composure to address whatever they bring you with discretion, care, and seamless professionalism. Over time, your role will extend beyond being part of their child's education. You'll become woven into how they navigate this stage of their family journey.

New York's independent school landscape is tight-knit, deeply networked, and unforgiving of missteps. How a family experiences Alpha doesn't remain confined to campus—it circulates through the circles that influence decisions: their building, their club, their weekend retreat, the private conversations that determine where the next family enrolls. You'll grasp this reality intuitively, having built your career in environments where reputation is the ultimate asset and a single error outlives every success. You'll cultivate a community families want to protect, where inclusion feels natural and referrals emerge organically from earned trust.

In addition to New York's private school circles, you'll engage with diplomatic families, multinational executives, and globally mobile households whose perspective on education—and institutions broadly—has been formed through experiences well beyond American independent schooling. The ideal candidate will navigate cross-cultural family expectations with the same ease they bring to the established patterns of New York's private school world.

Alpha operates outside traditional school models. Students complete their core academics in two hours daily through AI-driven applications, then dedicate the remainder of their day to public speaking, critical reasoning, and applied projects. No traditional lectures. No filler assignments. Outcomes in the top 1% nationally. 

The families who select Alpha have made a deliberate choice—and in a city where every parent holds strong opinions on education, they'll face constant questions about that choice. You'll ensure they're always equipped with clarity and conviction. If sustaining that confidence amid years of refined New York scrutiny feels exhausting, this position isn't the right match. If it represents the most compelling professional challenge you can imagine, continue reading.

What you will be doing

  • Manage the complete parent relationship arc—from initial outreach through enrollment, ongoing retention, and sustained advocacy—ensuring faculty remain student-focused and families always have a reliable point of contact
  • Detect early signals when something is amiss, and address it with the discretion and insight that preserves trust—including the more difficult judgment of recognizing when a family isn't aligned with the school
  • Maintain consistent presence in the spaces families occupy: morning drop-off, afternoon pick-up, evening programming, and the spontaneous exchanges that carry the most weight
  • Develop a community that both domestic and international families feel invested in protecting—where referrals occur naturally because the experience justifies them
  • Communicate Alpha's mission persuasively—in private conversations, at hosted events, and in the skeptical New York circles where the school's standing is truly established

What you will NOT be doing

  • Operating from behind a desk—your physical presence within the community defines this role
  • Adhering to standard office hours—early arrivals, late afternoons, and evening commitments are inherent to the position, not occasional requirements
  • Redirecting challenging parent discussions to faculty or school leadership—these conversations are yours to resolve
  • Relying on established infrastructure, predefined workflows, or a built-out team—you'll function with significant independence and create the systems you require
  • Managing family relationships as transactional accounts—this role depends on authentic engagement, not procedural execution

Key responsibilities

Serve as the central trusted relationship for every family at Alpha's Lower Manhattan location. Maintain their confidence through challenging moments, foster a community where belonging is meaningful, and establish the environment in which satisfied families become active champions within the networks that influence New York's independent school ecosystem.

Candidate requirements

  • 5+ years building and sustaining trust with high-net-worth or ultra-high-net-worth families in a high-touch, relationship-centered capacity
  • Demonstrated success advising discerning clients through consequential decisions—with measurable results you can describe: conversion rates, retention metrics, referral generation
  • The discretion and poise to manage sensitive, confidential matters without causing disruption
  • Instinctive cross-cultural competence—equally adept with a diplomatic family encountering American schooling for the first time and a multi-generation New York household deeply familiar with this environment
  • Located in New York, available for full-time on-site presence, and flexible with scheduling demands
  • Authorized to work in the United States without employer sponsorship

Nice to have

  • Professional background that New York's most selective families immediately respect—independent school admissions, high-end hospitality, an exclusive membership organization with recognized prestige in the city, or philanthropic development at an institution they already value
  • Direct or professional exposure to independent or alternative education models
  • Established connections within New York City's private school parent communities
  • Experience working with internationally mobile, diplomatic, or globally oriented families
  • A personal network extending through the residential buildings, private clubs, and institutions where Alpha's families make decisions and form opinions

Meet a successful candidate

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Chat-style
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STEP 1

Chat-style
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Cognitive 
aptitude test.
STEP 2

Cognitive 
aptitude test.

Prove real-world 
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Prove real-world 
job skills.

Interview with the hiring manager.
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Pass
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Accept job offer.
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Work examples

This is not a conventional school, and this is not conventional family engagement.

At Alpha, parent advocacy functions as a strategic growth driver, not an auxiliary service. You'll facilitate high-stakes, trust-based conversations, design events that drive enrollment, and cultivate conviction one family at a time. This requires mastery of both the narrative and the operational model. You'll need comprehensive knowledge of what differentiates Alpha—and the ability to articulate it in ways that resonate and persuade.

Interested in the narratives you'll help develop and amplify? Begin here:

🎥 Why Families Leave Traditional School for Alpha
Three Alpha fathers discuss their decision to move away from conventional schooling—and describe how Alpha's approach has transformed their children's confidence, autonomy, and academic achievement.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This is the academic foundation underpinning the advocacy you'll build. Understand the instructional engine before you begin driving momentum.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha doesn't shy away from standardized assessments. We lean into them. If you're seeking a school that minimizes rigor or dilutes expectations, this isn't your opportunity. But if you're committed to setting elevated standards—and supporting every student in meeting them—begin here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
A 12-year-old former New York City student shares, in her own voice, why her family relocated for Alpha, and what education feels like when it prioritizes mastery over rote learning.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A concise visual overview of Alpha's operational model, from AI-enabled instruction to the educational guides facilitating it.
👉 Quick look (1 min)

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