Director of Family Engagement
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

Not accepting applications on crossover.com at this time.

Description

This position is designed for professionals who have earned the trust of discerning New York families during consequential, deeply personal decisions.

Alpha is a private K–12 institution located in Lower Manhattan, working with families who demand precision, sound judgment, and consistent execution. As our campus expands, we are appointing a senior, campus-based parent relations leader in New York City to manage these relationships from start to finish—prior to enrollment, throughout enrollment, and in every instance where trust is put to the test. This is a prominent, relationship-centered position for someone who understands New York's demanding family environment and who thrives in settings where reputation is paramount.

Alpha operates outside traditional schooling structures. Students finish their core academic work in only two hours daily through AI-driven learning platforms, dedicating the remainder of their day to developing practical competencies—communication, leadership, analytical thinking, and implementation. This approach delivers top 1% results nationally. It also requires a fundamentally different parent partnership, one built on transparency, expertise, and confidence.

You will function as the principal contact for both prospective and current families at our campus. You'll navigate high-stakes discussions, conduct precisely orchestrated information sessions, address complex concerns, and transform genuine interest into both enrollment and active advocacy. Equally critical, you'll preserve the time of academic staff by assuming complete ownership of parent relationships: before, during, and following enrollment.

This is neither a formulaic admissions function nor a passive community-building role. You will maintain high visibility, deep campus integration, and direct accountability for measurable results. If sophisticated New York clients rely on you because you deliver accuracy, discretion, and results, and you believe most educational institutions fail to serve families adequately, this position provides genuine authority to drive change.

Location: Lower Manhattan (Financial District)
Work model: Full-time, on-site with regular local events and meetings

What you will be doing

  • Taking full ownership of relationships with New York City families from initial contact through enrollment, ongoing retention, and sustained advocacy
  • Conducting high-impact information sessions and individual conversations that support families through complex, multi-stage decision processes
  • Acting as the principal liaison for parent inquiries, feedback, and sensitive matters—addressing them with decisiveness and professionalism
  • Creating enrollment growth through consistent on-site engagement, strategic outreach, and thorough integration into the local parent community
  • Mobilizing satisfied families as advocates and referral partners within New York City's interconnected networks

What you will NOT be doing

  • Executing scripted processes, managing high-volume prospect lists, or running transactional sales operations
  • Delivering instruction, overseeing curriculum development, or assuming academic management responsibilities
  • Redirecting challenging parent discussions to faculty or administrative personnel
  • Working remotely or primarily from a desk—this position demands visibility, discernment, and physical presence

Key responsibilities

Lead enrollment, retention, and parent advocacy for Alpha's Lower Manhattan campus by managing trusted, high-touch relationships with NYC families from initial engagement through sustained long-term commitment.

Candidate requirements

  • At least 5 years in client-facing positions serving high-net-worth families (household income >$1M), with demonstrated responsibility for securing $5K+ or multi-year commitments
  • Proven experience supporting families through multi-meeting decision cycles that culminated in signed agreements or documented commitments
  • Quantifiable results from previous roles, including conversion rates and measurable retention, satisfaction, or referral performance
  • Experience managing an independent lead pipeline or community network from first inquiry to final decision
  • Verified ability to organize events or services for 25+ high-profile participants concurrently
  • Documented track record managing sensitive concerns, complaints, or confidential matters with successful outcomes
  • Current residence in NYC or within 1.5 hours commuting distance; prepared to work on-site full-time and participate in local events
  • Legal authorization to work in the United States without sponsorship requirements

Nice to have

  • Professional background in private education, philanthropic advising, luxury client services, hospitality, wealth advisory, or concierge-level client management
  • Current knowledge of NYC private school environments and parent social structures
  • Experience serving as a representative for mission-driven organizations to discerning, high-profile stakeholders

Meet a successful candidate

Watch Interview
CeCe
CeCe  |  Lead Guide
United States

Has the harsh reality of teaching in a broken system worn you down? This compassionate Lead Guide is redefining what it means to support kid...

Meet CeCe

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This is not a conventional school, and this is not conventional parent engagement.

At Alpha, parent advocacy functions as a growth driver, not a support department. You'll facilitate high-trust discussions, conduct events that generate enrollment, and establish conviction one family at a time. Success requires mastering both the narrative and the educational model. You must understand precisely what differentiates Alpha—and how to articulate that in ways that inspire action.

Interested in the types of stories you'll help shape and amplify? Begin here:

🎥 Why Families Leave Traditional School for Alpha
Listen to three Alpha fathers discuss why they rejected conventional schooling—and how Alpha's approach has transformed their children's confidence, autonomy, and academic progress.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This represents the core foundation of the advocacy you'll build. Grasp the academic infrastructure before generating momentum.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha doesn't sidestep standardized testing. We welcome it. If you seek a school that avoids rigor or dilutes expectations, this role isn't for you. But if you value setting high standards—and supporting every student in meeting them—begin here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
A 12-year-old former New York City student describes, in her own voice, why her family relocated for Alpha, and what education looks like when it prioritizes mastery over memorization.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A one-minute overview of Alpha's operational model, from AI-driven instruction to the guides who facilitate it.
👉 Quick look (1 min)

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