Performance Coach
$150,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

Santa Barbara, CA; Santa Monica, CA; San Francisco, CA; Greenwich, CT; Boston, MA; New York City, NY; or Seattle, WA
In-person
8-5, M-F
full-time (40 hrs/week)
Long-term role

Performance Coach   $150,000 USD/year

Description

You see high standards as a gift, not a burden. Your background includes achievement that sets you apart: elite athletics, academic excellence at a top-tier university, selection into a highly competitive firm, or building something from the ground up. Now imagine channeling that level of rigor into the lives of K-12 students who have never encountered someone with your credentials willing to invest in their potential and demand they rise to meet it. If expecting excellence from young people feels unreasonable, this isn't for you.

Alpha leverages AI to deliver 1-on-1 academic instruction, enabling students to complete core learning in roughly two hours daily. The time saved opens space for passion projects, life-skill development, and meaningful personal growth. At Alpha's most rigorous campuses, students require more than oversight. They need a mentor whose track record speaks for itself: someone capable of managing group dynamics, establishing expectations, and guiding them through doubt, distraction, and internal resistance.

You won't be teaching content. AI delivers instruction. Your role is to inspire, coach, and enforce the same exacting standards you've applied to your own life. Forty percent of your time is spent in 1-on-1 or small-group coaching sessions that identify obstacles and establish stretch goals. Another forty percent involves facilitating structured life-skills workshops designed for mastery rather than engagement. The final twenty percent is dedicated to morning kickoffs that set a daily tone where average performance is unacceptable.

The trajectory here emphasizes mastery, not advancement. You begin by internalizing Alpha's framework and earning student trust. Within a few months, you become the person they allow to challenge their perceived limits. The payoff isn't upward mobility. It's continuity: the same students, year over year, maturing with your steady presence. It's witnessing a student who avoided eye contact in the fall deliver a poised presentation to a room of adults by spring.

This position remains student-centered. Students are the mission, not a platform for career progression. If you're seeking to leave your current role for purpose rather than résumé enhancement, apply now.

What you will be doing

  • Conducting 1-on-1 and small-group coaching using Coachbot analytics and student data to identify performance barriers, establish ambitious targets, and ensure accountability
  • Facilitating structured life-skills workshops focused on mastery, drawing on credible examples from your own high-achievement background, and validating outcomes through Alpha's Test2Pass framework
  • Establishing campus-wide performance culture each morning via focused kickoffs that reinforce high standards
  • Monitoring student data in real time and refining coaching approaches based on evidence rather than intuition
  • Cultivating trusted relationships with students and families through consistency, documented motivation strategies, and uncompromising expectations

What you will NOT be doing

  • Delivering lessons, creating curriculum, or evaluating assignments — Alpha's AI handles academic instruction; your focus is motivation
  • Addressing large groups of 30 students (your work centers on high-touch, small-group coaching rather than whole-class instruction)
  • Overseeing other personnel or pursuing administrative advancement (this role prioritizes direct student impact over organizational management)
  • Attending traditional faculty meetings or navigating institutional bureaucracy (your schedule remains student-focused)
  • Compromising standards to meet targets (if a student achieves 99%, your task is identifying what prevented 100%)

Key responsibilities

Drive exceptional levels of student motivation, personal growth, and life-skill mastery at Alpha's most rigorous campuses.

Candidate requirements

  • Bachelor's degree
  • At least one documented instance of exceptional achievement in a highly selective, globally recognized field (examples: national or international competition medals, top-tier university with distinction, highly selective firm or fellowship, elite performing arts institution, or founding and scaling a successful venture)
  • At least 3 years of experience in student coaching, youth mentoring, athletic coaching, or leadership positions where you measurably improved others' performance
  • Willing to work in-person at an Alpha campus in Santa Barbara, CA; Santa Monica, CA; San Francisco, CA; Greenwich, CT; Boston, MA; New York City, NY; or Seattle, WA (relocation support provided)
  • Legal right to work in the United States

Nice to have

  • Background in elite competitive athletics (varsity D1, national team, or professional level) with coaching or mentoring experience
  • Experience in high-accountability environments such as management consulting, investment banking, or military leadership
  • Demonstrated youth development success through mentoring in non-academic contexts (community organizations, after-school programs, sports camps)
  • Confidence presenting to and earning trust from high-expectation families investing in premium private school tuition

Meet a successful candidate

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