Description
Santa Barbara families do not chase educational trends. They define them.
Alpha is opening a campus in one of California's most discerning, network-driven communities. This is not another private institution competing on facilities or amenities. Students complete their core academic curriculum in two concentrated hours using AI-powered learning platforms, then dedicate the remainder of the day to developing public speaking ability, critical reasoning, and practical execution skills. The outcomes position students in the top 1% nationally. The approach is proven. The challenge is establishing credibility here.
From year zero through year one, this role centers on zero-to-launch enrollment leadership. In Santa Barbara, that requires building trust within close-knit social circles where reputation accrues quickly and errors are remembered. You will design intimate information sessions, lead private campus visits, conduct one-on-one family meetings, and carefully assemble the founding cohort. After enrollment is achieved and an admissions director is brought on, your focus transitions to serving as the campus's lead parent relations executive, maintaining alignment and converting satisfied families into active advocates within their networks.
This is not transactional outreach. It is relationship-building at the most sophisticated level. You must command credibility with families who have access to any educational option in the nation and who demand substantive responses to challenging questions about AI integration, screen exposure, and long-term student outcomes. A single misaligned family can disrupt a 25-student cohort. Selective admissions is essential.
If you are prepared to establish something elite in a market that values refinement, discretion, and demonstrated results, this is the opportunity.
What you will be doing
- Manage the complete enrollment pipeline from initial inquiry through signed enrollment agreement until 25 students are confirmed
- Design and facilitate curated information sessions and private campus tours that convert aligned families while filtering out incompatible applicants
- Establish visibility and credibility through consistent in-person networking, individual meetings, and strategic community partnerships throughout Santa Barbara
- Function as the principal family liaison, providing high-touch, concierge-caliber service
- Articulate and defend Alpha's AI-powered educational model to discerning, questioning parents
What you will NOT be doing
- Maintaining a standard 9–5 workday; early mornings, afternoons, and select evening availability are necessary
- Depending on a large admissions or marketing infrastructure to generate your pipeline
- Enrolling every applicant to reach a target; preserving cohort integrity is more important than enrollment volume
- Operating from an office; this position demands regular in-community engagement
Key responsibilities
Recruit and enroll a 25-student founding cohort in Santa Barbara, then develop parent satisfaction and advocacy to support ongoing, referral-driven growth.
Candidate requirements
- Currently reside within commuting range of Santa Barbara or prepared to relocate within 60 days
- Authorized to work in the U.S. without requiring sponsorship
- 5+ years of experience in consultative sales or high-touch client service roles serving high-net-worth clientele (private school admissions, luxury service sectors, hospitality, philanthropy, etc.)
- Proven track record managing a sales or enrollment pipeline with measurable conversion outcomes
- Executive-level presence and communication ability appropriate for affluent, highly educated families
- Self-directed entrepreneurial mindset comfortable with independent operation in an early-stage campus setting
- Strong belief in AI-powered education and ease addressing parental concerns regarding screen time and non-traditional educational approaches
- Flexible availability for early mornings (7–9am), late afternoons (2–4pm), evening programs (2–3x per month), and occasional weekend engagements
Nice to have
- Existing network within the Santa Barbara or Montecito community
- Leadership experience in private or independent school admissions
- Professional background in luxury real estate, development, or major gift fundraising
- Prior startup or early-stage organization experience
- Experience designing high-end events or building community partnerships
You will be working for
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