Director of Admissions and Enrollment
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

Santa Barbara, CA; Palo Alto, CA; Piedmont, CA; Lake Forest, CA; Bethesda, MD; Austin, TX; Fort Worth, TX; or Kirkland, WA.
In-person
Flexible schedule
full-time (40 hrs/week)
Long-term role

Director of Admissions and Enrollment   $200,000 USD/year

Description

LOCATION NOTE: This position requires on-site presence in one of the cities listed below, including local travel. Relocation support is provided for candidates with confirmed relocation plans and timelines.

You excel in fast-moving startup environments. You've delivered exceptional service to high-net-worth clients who demand excellence. You're convinced AI will transform education and enjoy making that case to doubters. If these scenarios make you uncomfortable, this opportunity isn't the right fit.

Alpha operates differently from conventional schools. We're a technology startup demonstrating that every child possesses exceptional potential. Our students complete core academic work in two hours daily through AI-driven applications, dedicating remaining time to practical competencies: presentation skills, analytical thinking, collaborative challenges, and meaningful projects. No traditional lectures. No unnecessary assignments. Simply accelerated mastery and top 1% performance across the nation. Families expect premium, personalized service. You'll consistently advocate for this approach against concerns about technology exposure, traditional schooling advocates, and those skeptical that our outcomes are achievable.

During year zero and year one, this functions as an enrollment sales position. You control the complete pipeline from initial contact to executed enrollment contracts, managing conversion metrics and CRM systems. Campus launch requires a minimum of 25 enrolled students. Achieving that enrollment target is your responsibility. You'll facilitate compelling information sessions, lead individual campus tours, maintain persistent follow-up, and secure commitments. After reaching 25 students and bringing on an admissions director, your role evolves into the campus's lead parent relations executive. You'll cultivate loyalty, address concerns with premium service standards, and convert satisfied families into vocal advocates who drive referrals.

This position offers significant trust and independence with transparent expectations. You'll operate independently without extensive administrative infrastructure, marketing resources, or established protocols. Strategy adjusts according to performance data. Systems are emerging. You'll create them. Most of your time will be spent in the community (meeting over coffee, business lunches, Chamber of Commerce participation) instead of office-based work. You'll maintain visibility during morning arrival and afternoon dismissal. Evening parent gatherings and periodic weekend student events are part of the role. A single poorly-matched family within a 25-student cohort can compromise everything, making the ability to decline misaligned families as critical as enrolling appropriate ones.

The payoff? You'll observe transformations rarely seen by traditional educators: doubtful parents becoming passionate advocates, reserved students presenting confidently to adult audiences, families selecting your campus over prestigious private institutions. You'll build an operation from inception and control the outcomes. 

If you're convinced traditional schools are underserving children and a superior model exists, this is your opportunity to demonstrate it.

HIRING FOR THESE LOCATIONS:

  • CA: Santa Barbara, Palo Alto, San Francisco, Piedmont (East Bay), & Lake Forest (Orange Co.)
  • MD: Bethesda
  • VA: Chantilly
  • WA: Kirkland (Seattle)

What you will be doing

  • Control the enrollment sales pipeline during year 0-1, managing from initial inquiry through signed contracts, tracking conversion metrics and CRM operations until the 25-student threshold is achieved
  • Facilitate information sessions and campus visits that convert interested families while strategically declining poor-fit candidates (selective rejection is equally important as enrollment)
  • Function as the principal liaison for affluent families investing $40K+ annually, delivering premium service that transforms parents into advocates
  • Establish community presence through consistent on-campus availability during morning arrival (7-9am) and afternoon dismissal (2-4pm), while dedicating most workdays to external activities including coffee meetings, networking initiatives, and community collaborations
  • Advocate for Alpha's AI-driven educational model when addressing skeptical parents concerned about technology usage and non-traditional methodology
  • Mobilize parent ambassadors by creating outstanding experiences that motivate families to recruit within their networks

What you will NOT be doing

  • Maintaining standard 9-5 schedules (early morning, late afternoon, and evening commitments are essential)
  • Implementing existing playbooks and standard procedures (you'll create systems within a startup context)
  • Depending on administrative personnel, marketing departments, or enrollment coordinators (you operate independently)
  • Enrolling every applicant family (selectivity is a fundamental skill)
  • Working from a desk (this position demands daily community engagement and relationship development)

Key responsibilities

Control enrollment sales during year 0-1, then transition to developing parent relationships that generate advocates and fuel referral-based growth.

Candidate requirements

  • Currently reside within a commuting distance of one of these campuses OR willing to relocate within 60 days (preference for existing local connections): Santa Barbara, CA; Palo Alto, CA; Piedmont, CA; Lake Forest, CA; Bethesda, MD; Fort Worth, TX; Austin, TX; or Kirkland, WA.
  • Legally authorized to work in the U.S. without sponsorship
  • 5+ years in a role that involved working with high-net worth clients in a consultative sales or high-touch customer experience role (such as private school enrollment/admissions, luxury sales, hospitality, philanthropy, etc.)
  • Demonstrated enrollment/sales funnel success with conversion metrics you can discuss 
  • Executive presence and communication skills to earn trust and guide sophisticated decision-making with affluent families 
  • Entrepreneurial self-starter comfortable as a solo operator in a startup environment
  • Genuine enthusiasm for AI-powered education, with comfort defending the model to skeptical parents who question screen time and non-traditional approaches
  • Availability for flexible hours: early mornings (7-9am), late afternoons (2-4pm), evening events (2-3x/month), and weekend activities

Nice to have

Exceptional candidates will have at least one of the items below: 

  • Existing network in the local affluent community with established relationships
  • Private school or independent school enrollment/admissions leadership experience with proven results
  • Sales, business development, or fundraising track record with high-value clients
  • Previous startup or early-stage company experience navigating ambiguity and rapid change
  • Event planning and community organizing experience creating memorable experiences
  • Real estate, development, or major gift fundraising experience working with UHNW individuals

Meet a successful candidate

Watch Interview
CeCe
CeCe  |  Lead Guide
United States  

Has the harsh reality of teaching in a broken system worn you down? This compassionate Lead Guide is redefining what it means to support kid...

Meet CeCe

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Work examples

This isn't conventional schooling, and parent engagement here differs fundamentally from traditional approaches.

At Alpha, parent advocacy functions as a primary growth mechanism, not a support activity. You'll facilitate high-stakes conversations, orchestrate conversion-focused events, and build commitment one family at a time. This requires mastering both messaging and operational model. You'll need comprehensive understanding of Alpha's differentiators—and the ability to communicate them persuasively.

Interested in the narratives you'll help develop and amplify? Begin here:

🎥 Why Families Leave Traditional School for Alpha
Listen to three Alpha fathers discuss their rejection of conventional education—and the impact Alpha's approach has had on their children's confidence, independence, and academic development.
👉 Watch the conversation (24 min)

📘 Alpha's Learning Model: The Science Behind 2x Results
This represents the foundation for your advocacy work. Comprehend the academic framework before generating momentum.
👉 Read the whitepaper

🔥 Testing Is Not the Problem—Low Standards Are
Alpha doesn't avoid standardized testing. We embrace it. If you seek a school that diminishes rigor or lowers expectations, do not apply. However, if you believe in maintaining high standards—and supporting every student in meeting them—begin here.
👉 Watch MacKenzie explain (3 min)

🎙️ Student Perspective: Rourke on Switching to Alpha
A 12-year-old former NYC student describes in her own language why her family relocated for Alpha, and her experience with education designed for mastery rather than memorization.
👉 Watch the student interview (18 min)

🎬 Inside the Classroom: 2-Hour Learning in Motion
A one-minute overview of Alpha's operational model, from AI-driven instruction to the educational guides who facilitate it.
👉 Quick look (1 min)

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