Parent Relations Director
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

Palo Alto, Piedmont, San Francisco, La Jolla, or Los Angeles, CA
Semi-flexible schedule
In-person
full-time (40 hrs/week)
Long-term role

Parent Relations Director   $200,000 USD/year

Description

  • On-site: Palo Alto, Piedmont, San Francisco, La Jolla (San Diego), or Los Angeles (South Bay), CA
  • $200,000/yr · Full-time salary
  • Benefits: Health, vision, dental, 401k, PTO, etc.

The families you serve are not looking for more services. They are looking for someone they can trust completely.

This position anchors that trust. You will be the individual families turn to when something doesn't feel right, when they seek clarity, or when they want to share what matters most. Not as a function of the title—but because you have earned their confidence. How you show up will define their experience of their child's education at one of five California locations: Palo Alto, Piedmont, downtown San Francisco, La Jolla, or South Bay (Los Angeles).

Alpha is constructing a new kind of school. Core academics are completed in two hours daily using AI-powered platforms; the remainder of the day is dedicated to public speaking, critical thinking, and real-world execution. No lectures. No busywork. Top 1% outcomes nationally. The families we serve are sophisticated, well-advised, and frequently skeptical. They expect clarity and rigor, not talking points.

You will lead that dialogue over the long term. Not only during enrollment, but across years. You will speak with fluency about AI—its mechanics, its limitations, and its significance—particularly with families who found companies, back them, or demand precision in every choice. If you cannot sustain that caliber of conversation, this role will prove difficult. If you can, it becomes one of the most intellectually rewarding positions in education.

This is not account management. This is sustained trust-building with ultra-high-net-worth families who expect discretion, sound judgment, and reliability. If that setting feels natural—and you use AI daily to think, write, and operate more efficiently—you will see the opportunity at once.

What you will be doing

  • Take ownership of the complete relationship with every family on campus, cultivating trust that deepens over time
  • Identify concerns early and address them with discretion, speed, and thoughtful judgment
  • Ensure strong visibility during critical moments: morning drop-off, afternoon pick-up, and thoughtfully designed parent events
  • Facilitate ongoing, substantive conversations about Alpha's AI-driven model with highly analytical, tech-savvy families
  • Create and refine community experiences that foster belonging, advocacy, and referral activity

What you will NOT be doing

  • Overseeing admissions pipelines or enrollment goals—your work begins once families have joined
  • Operating from behind a desk or relying solely on email—this role demands high visibility
  • Using scripts or avoiding difficult questions about AI or education
  • Depending on rigid frameworks—you will create structure where it does not yet exist
  • Viewing families as accounts—this role values judgment, not checklist completion

Key responsibilities

Establish and maintain deep trust with ultra-high-net-worth families, ensuring sustained retention, advocacy, and confidence in Alpha's AI-powered education model.

Candidate requirements

  • Based in or able to commute daily to Palo Alto, Piedmont, San Francisco, La Jolla, or Los Angeles
  • 5+ years working directly with UHNW individuals or families in private schools, private equity, family offices, or elite client service environments
  • Proven ability to navigate complex, high-stakes relationships with discretion and sound judgment
  • Active, daily user of AI tools (e.g., ChatGPT, Claude, Perplexity) with the ability to clearly explain AI capabilities, risks, and limitations
  • Strong presence and communication style that earns credibility with highly educated, high-expectation families
  • Familiarity with private or independent school ecosystems, either professionally or personally
  • Availability for early mornings, late afternoons, and select evening or weekend events

Nice to have

  • Existing relationships within local private school or UHNW communities
  • Experience working with founders, investors, or tech executives
  • Track record of building communities or experiences that drive organic referrals
  • Experience in early-stage or high-growth environments where ambiguity is high
  • Ability to translate complex technical concepts into clear, confident conversations

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