Director of Family Relations $200,000 USD/year Pay is set based on global value, not the local market.
Most roles = hourly rate x 40 hrs x 50 weeks
Description
- On-site: Palo Alto, Piedmont, San Francisco, La Jolla (San Diego), or Los Angeles (South Bay), CA
- $200,000/yr · Full-time salary
- Benefits: Health, vision, dental, 401k, PTO, etc.
The families you work with don't require additional services. They require someone they trust completely.
This position anchors that trust. You will serve as the person families turn to when something doesn't feel right, when they seek clarity, or when they wish to discuss something important. Not as a function of the role itself—but because you have cultivated it. Your influence will define how they perceive their child's education across one of five California campuses: Palo Alto, Piedmont, downtown San Francisco, La Jolla, or South Bay (Los Angeles).
Alpha is constructing a fundamentally different school. Students finish core academics in two hours per day through AI-powered platforms, then dedicate the remainder of their time to public speaking, critical thinking, and real-world execution. No lectures. No busywork. Top 1% outcomes nationally. Our families are sophisticated, well-counseled, and frequently skeptical. They demand clear reasoning, not prepared remarks.
You will lead that dialogue over time. Not only during enrollment, but across years. You will discuss AI fluently—its mechanics, its shortcomings, and its significance—particularly with families who found companies, invest capital, or expect rigor in every choice. If you cannot sustain that caliber of conversation, this role will feel burdensome. If you can, it becomes one of the most intellectually stimulating positions in education.
This is not relationship management. This is enduring trust with ultra-high-net-worth families who expect discretion, sound judgment, and reliability. If that setting feels natural—and you use AI daily to think, compose, and work more efficiently—you will see the opportunity at once.
What you will be doing
- Take full ownership of every family relationship on campus, cultivating trust that strengthens over time
- Identify concerns early and address them with discretion, efficiency, and thoughtful judgment
- Remain highly visible during critical moments: morning drop-off, afternoon pick-up, and carefully designed parent events
- Facilitate ongoing, substantive discussions about Alpha's AI-driven model with highly analytical, tech-oriented families
- Develop and iterate community experiences that foster belonging, advocacy, and referral activity
What you will NOT be doing
- Overseeing admissions pipelines or enrollment metrics—your responsibility starts once families enroll
- Working primarily from a desk or relying solely on email—this is a presence-intensive role
- Using scripted responses or avoiding difficult questions about AI or education
- Depending on established processes—you will create systems where none currently exist
- Viewing families as accounts—this role values judgment, not task execution
Key responsibilities
Cultivate and maintain deep trust with ultra-high-net-worth families, securing long-term retention, advocacy, and confidence in Alpha's AI-powered education model.
Candidate requirements
- Based in or capable of daily commuting to Palo Alto, Piedmont, San Francisco, La Jolla, or Los Angeles
- 5+ years of direct experience working with UHNW individuals or families in private schools, private equity, family offices, or elite client service settings
- Demonstrated capacity to manage complex, high-stakes relationships with discretion and sound judgment
- Active, daily usage of AI tools (e.g., ChatGPT, Claude, Perplexity) with the capability to articulate AI capabilities, risks, and limitations clearly
- Strong presence and communication approach that builds credibility with highly educated, high-expectation families
- Familiarity with private or independent school environments, either through professional experience or personal involvement
- Flexibility for early mornings, late afternoons, and occasional evening or weekend events
Nice to have
- Established connections within local private school or UHNW networks
- Experience engaging with founders, investors, or tech executives
- Proven success in creating communities or experiences that generate organic referrals
- Background in early-stage or high-growth settings where ambiguity is prevalent
- Skill in translating complex technical ideas into clear, confident dialogue
You will be working for
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