VP of Solutions Marketing, Aurea Software (Remote) - $200,000/year USD

Job ID: 4188

Description

You believe that creating a great fit between your target market and the sales message is critical. You're a skilled marketer looking for a challenging role where you can develop an understanding of multiple products, markets, competitors, and buyers. You thrive when your day is focused on creating product positioning insights and the messaging to win the sale. If this is you, we want you on our team!

At Aurea, we're changing the way companies purchase software. We're doing that by:

  • Building an enterprise software library that encompasses the complete IT needs of any business.
  • Instead of buying software from multiple vendors, our customers can take advantage of the entire library for one subscription fee - saving millions of dollars!
  • We treat sales as a science - looking for repeatable messages, actions, and patterns that help us build a world-class experience for our customers.

We are looking for content strategists with excellent writing skills to persuade our customers to change their way of consuming software. Unlike traditional product marketing roles, this isn't just a content creator. Instead, you will be a strategic visionary, operating like a founder for the products in your portfolio. You'll focus on deeply understanding the needs of buyers, not just asking them what they want. You'll create competitive positioning for the product dripping with secret sauce, not just a list of feature differences. Most importantly, you'll create messaging that is as clear as it is edgy and inspiring.

What you will be doing

  • Talking to existing customers and target buyers to develop buyer personas, understand the way products are used, and clarify the business problem they solve
  • Creating the killer product positioning and "pitch message" that describes how Aurea products generate value in a unique way
  • Evangelizing your solution message to prospects and customers in meetings, webinars, and company events

What you will NOT be doing

  • Developing the actual marketing content and collateral - your core messaging will inform these, but you won't create them.
  • Mass-producing generic messaging - each product or product combination should solve a specific problem for a particular buyer persona, and your job is to identify that.
  • Working in isolation - a significant portion of your day will be spent talking to customers, target buyers, and internal teams to develop and train on the core messaging.

Key Responsibilities

  • Turn prospects into champions of a given product
  • Writing, testing, and training others on the core product message

Candidate Requirements

  • An undergraduate university degree in computer science or a major that demonstrates the ability to understand technology (Engineering, Hard Sciences, Math, Economics)
  • At least 2 years of experience in a customer- or product-facing role for a software company OR at least 4 years of experience as a strategy consultant advising clients on the market potential and competitive positioning of technology products or businesses
  • Excellent writing skills, particularly in simplifying complex concepts
Apply Now
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