VP of Content Marketing

Job ID: 4464

Description

Do you believe that creating world-class digital content is among the most critical and valuable competencies for growth software companies? Do you thrive on the challenge of revitalizing failed brands through the combined effectiveness of exceptional copy, edgy design and fine-tuned SEO strategies? Unlike traditional content marketing roles, this role focuses on mastering an end-to-end world-class content generation system that serves an ever-increasing portfolio of diverse products.

What you will be doing

  • Use your personal domain knowledge to give documented feedback on the coaching that the team leads are delivering. This is your mechanism for ensuring that your system is operating at the talent level and quality bar that you expect.
  • Identify quality improvement opportunities in the content generation system through deep-dive analysis of the team's work and outputs
  • Identify process improvement opportunities in the content generation system by being intimately familiar with the team's processes and deadlines

What you will NOT be doing

  • Generating content yourself
  • Designing a different content generation process for each product
  • Herding cats to execute against a project plan

Key Responsibilities

  • Improve the quality of the content produced by improving the quality bars within the designed project plan, by adding automation wherever possible and by adding new strategic capabilities to the overall system design.
  • Optimize the details of the content project plan that all products go through, either based on missed targets or perceived areas of improvement.
  • Hire, fire and coach the team leads of the copywriting team, developer team and design team, who are responsible for producing highly engaging prospect-facing content. Content types include: Display Ads, Landing Pages, Websites, Case Studies, Ebooks, One-Pagers, Sales Presentations, Nurture Emails and Animated Videos.
  • Liaison with key stakeholders in Sales and Demand Generation to ensure that your creative system adequately equips their respective functions.

Candidate Requirements

  • An undergraduate university degree in design, development, communications, creative writing or other liberal arts field
  • At least 1-2 years of experience as a frontline UI Designer, CopyWriter or Editor for a B2B Software Company
  • Recently worked as a Content Director, Creative Director or a similar position for a B2B software company that sold multiple product lines
  • Intimately familiar with industry best practices related to SEO, CRO and B2B copywriting
  • Demonstrated reputation as a clear data-driven thinker, who can distill vague creative principles into simple frameworks that creative individuals can execute against
  • Demonstrated reputation as a scale-oriented process designer who relishes clear definitions and repeatability

Nice to have

  • Experiencing in web development and/or directly managing web developers
  • MBA from a premier global business school preferred but not required
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