You will learn how to craft disruptive messages that go against the industry trend/standard by focusing on the technical differentiation of software products, rather than simply commercial features.
SVP of Technical Product Marketing $400,000 USD/year Pay is set based on global value, not the local market.
Most roles = hourly rate x 40 hrs x 50 weeks
Not accepting applications on crossover.com at this time.
Description
Are you an expert B2B enterprise software product marketer with a flair for creating edgy messaging? Have you ever had to reign in your content because you were worried it would be too controversial, or how your management would react to it? Why not lose those shackles and work for us instead? We do not shy away from messaging that may rile up the industry; instead, we embrace it.
IgniteTech is an enterprise software company with over 50 solutions ranging from mobile app development platforms to database load balancers. At a company level, we are already disrupting the industry through our unique subscription model that offers an entire library of solutions for a single subscription price.
At a product-level, we want you to craft provocative and industry-disruptive marketing messages without worrying about toeing any lines or corporate heads getting in your way. You will have the top-down ownership of the marketing success of our products, acting as the de-facto CMO with one of the most exciting product portfolios in the enterprise software industry.
If you want to craft edgy, provocative messages for a broad portfolio of software solutions, apply now!
What you will be doing
- Reviewing product vision and roadmap documents to understand the key technical differentiation of our product versus the competition
- Drafting key marketing messages centered around this differentiation and deciding which customer personas to target
- Reviewing campaigns that were ineffective in delivering the key messages to the target persona(s), identifying the root cause of the ineffectiveness, and providing targeted coaching for your team to design better campaign plans
What you will NOT be doing
- Developing marketing messages based on customer feedback
- Developing generic marketing messages that are not based on a deep understanding of the product-customer fit
- Making low-level decisions on specific content pieces or reviewing content copies
Key responsibilities
Design and deliver bold, strategic marketing campaigns tailored to each of our products’ differentiating factors and key buyer personas.
Candidate requirements
- Experience leading a team in product marketing for an enterprise software product
- Experience in driving the marketing changes from the acquisition of a new company or product
- Have strong opinions and not be afraid of sending out industry-disruptive messages
- Availability to start working within 30 days of receiving an offer
Nice to have
- Experience as a marketing leader for a broad portfolio of B2B software products
How it works
Applying for a role? Here’s what to expect.
Crossover's skill assessment process combines innovative AI power with decades of human research, to take the guesswork, human bias, and pointless filters out of recruiting high-performing teams.
STEP 1
Pass Cognitive Aptitude Test.
STEP 2
Pass English Proficiency Test.
STEP 3
Prove Real-World Job & AI Skills.
STEP 4
Ace An Interview Or Two.
STEP 5
Accept Job Offer.
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Why Crossover
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