SVP of Technical Product Marketing
$400,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks ($200 USD/hour)

Not accepting applications on crossover.com at this time.

Description

Are you an expert B2B enterprise software product marketer with a flair for creating edgy messaging? Have you ever had to reign in your content because you were worried it would be too controversial, or how your management would react to it? Why not lose those shackles and work for us instead? We do not shy away from messaging that may rile up the industry; instead, we embrace it.

IgniteTech is an enterprise software company with over 50 solutions ranging from mobile app development platforms to database load balancers. At a company level, we are already disrupting the industry through our unique subscription model that offers an entire library of solutions for a single subscription price. 

At a product-level, we want you to craft provocative and industry-disruptive marketing messages without worrying about toeing any lines or corporate heads getting in your way. You will have the top-down ownership of the marketing success of our products, acting as the de-facto CMO with one of the most exciting product portfolios in the enterprise software industry.

If you want to craft edgy, provocative messages for a broad portfolio of software solutions, apply now!

What you will be doing

  • Reviewing product vision and roadmap documents to understand the key technical differentiation of our product versus the competition
  • Drafting key marketing messages centered around this differentiation and deciding which customer personas to target
  • Reviewing campaigns that were ineffective in delivering the key messages to the target persona(s), identifying the root cause of the ineffectiveness, and providing targeted coaching for your team to design better campaign plans

What you will NOT be doing

  • Developing marketing messages based on customer feedback
  • Developing generic marketing messages that are not based on a deep understanding of the product-customer fit 
  • Making low-level decisions on specific content pieces or reviewing content copies

Key responsibilities

Design and deliver bold, strategic marketing campaigns tailored to each of our products’ differentiating factors and key buyer personas. 

Candidate requirements

  • Experience leading a team in product marketing for an enterprise software product
  • Experience in driving the marketing changes from the acquisition of a new company or product
  • Have strong opinions and not be afraid of sending out industry-disruptive messages
  • Availability to start working within 30 days of receiving an offer

Nice to have

  • Experience as a marketing leader for a broad portfolio of B2B software products

Meet a successful candidate

Watch Interview
Andrew Allen
Andrew  |  VP of Content Marketing
New Zealand  

Andrew had thought he had already lived his life's dream working on Broadway. His life is even better now he found a role with Crossover.

Meet Andrew
How it works

Applying for a role? Here’s what to expect.

We’ve curated a series of steps that take the guesswork (and cognitive bias) out of recruiting the best person.

Pass Cognitive Aptitude Test.
STEP 1

Pass Cognitive Aptitude Test.

Pass English Proficiency Test.
STEP 2

Pass English Proficiency Test.

Prove Real-World Job Skills.
STEP 3

Prove Real-World Job Skills.

Ace An Interview Or Two.
STEP 4

Ace An Interview Or Two.

Accept Job Offer.
STEP 5

Accept Job Offer.

Celebrate!
STEP 6

Celebrate!

Frequently asked questions

About the role

About Crossover

What you will learn

You will learn how to craft disruptive messages that go against the industry trend/standard by focusing on the technical differentiation of software products, rather than simply commercial features. 

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Why Crossover

Recruitment sucks. So we’re fixing it.

The Olympics of work

The Olympics of work

It’s super hard to qualify—extreme quality standards ensure every single team member is at the top of their game.

Premium pay for premium talent

Premium pay for premium talent

Over 50% of new hires double or triple their previous pay. Why? Because that’s what the best person in the world is worth.

Shortlist by skills, not bias

Shortlist by skills, not bias

We don’t care where you went to school, what color your hair is, or whether we can pronounce your name. Just prove you’ve got the skills.