VP of Marketing
$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks ($100 USD/hour)

2 Hour Learning
Remote, any timezone
full-time (40 hrs/week)
Long-term role

VP of Marketing $200,000USD/year ($100 USD/hour)

2 Hour Learning
Remote, any timezone
full-time (40 hrs/week)
Long-term role

Description

Are you a marketing all-rounder, agile in your approach, and driven by the thrill of transforming abstract company goals into a killer digital strategy? If this resonates with you, this is your opportunity to enter at the ground level of a forward-thinking and well-funded startup as their first marketing hire.

Picture this: an education startup poised to redefine K-12 education as we know it. Our secret weapon? Adaptive learning technology. We're on a mission to empower students from Kindergarten to 12th grade to master their academic workload in just 2 hours a day. But here's the kicker – they'll also be absorbing knowledge at double the pace, covering two years' worth of content in a single year. All this in a compact 120 minutes, encompassing math, reading, writing, science, and social studies.

Our sights are set on a hands-on, full-stack marketing maestro who can navigate both the B2B private school landscape and the B2C realm. We don't want someone who will get lost in three-month research projects and churn out lengthy plans that gather digital dust. We need an intuitive marketer who formulates sharp hypotheses, tests them rapidly, learns from the outcomes, and scales their strategies. While you will own the entire gamut of strategic marketing, you'll have the freedom and resources to enlist agency support when execution demands it.

This isn't just another job; it's an invitation to shape the future. Bring your expertise, your strategic mindset, and your forward-thinking acumen. We're not merely turning heads; we're pioneering a new chapter. If you're ready to step into the arena, seize the opportunity, and make a lasting impact in an EdTech startup, we want to hear from you.

What you will be doing

  • Crafting and executing the company's market positioning and go-to-market strategies
  • Defining the target market, value proposition, and core marketing messages
  • Hands-on creation and refinement of marketing content, ensuring its resonance with our brand voice
  • Leading collaborations with external teams and agencies, ensuring your strategic vision is effectively executed
  • Managing, optimizing, and reporting on campaigns, ensuring their success by measuring against KPIs

What you will NOT be doing

  • Running carbon copy campaigns that lacks innovation
  • Producing repetitive, boilerplate reports without fresh insights
  • Micromanaging junior team members without focusing on the bigger strategic picture
  • Relying too heavily on agencies without any personal involvement or overburdening yourself without delegating anything

Key responsibilities

Establishing a clear market footprint and voice for the company, ensuring alignment with our target audience in the private school and homeschooling sectors

Candidate requirements

  • A minimum of 5 years of progressive marketing experience for B2B software, SaaS, or EdTech companies or startups
  • Experience creating market positioning strategies
  • Demonstrated ability to develop and execute go-to-market strategies for a new product or company
  • Exceptional content-creation abilities
  • Ability to balance strategy development and practical execution to meet ambitious deadlines
  • Experience communicating directly with senior executives

Nice to have

  • Marketing leadership experience for B2C/D2C software, SaaS, or EdTech products

Meet a successful candidate

Watch Interview
Andrew Allen
Andrew  |  VP of Content Marketing
New Zealand  

Andrew had thought he had already lived his life's dream working on Broadway. His life is even better now he found a role with Crossover.

Meet Andrew
How it works

Applying for a role? Here’s what to expect.

We’ve curated a series of steps that take the guesswork (and cognitive bias) out of recruiting the best person.

Pass Cognitive Aptitude Test.
STEP 1

Pass Cognitive Aptitude Test.

Pass English Proficiency Test.
STEP 2

Pass English Proficiency Test.

Prove Real-World Job Skills.
STEP 3

Prove Real-World Job Skills.

Ace An Interview Or Two.
STEP 4

Ace An Interview Or Two.

Accept Job Offer.
STEP 5

Accept Job Offer.

Celebrate!
STEP 6

Celebrate!

Frequently asked questions

About the role

About Crossover

Meet some people who've landed similar jobs

Why Crossover

Recruitment sucks. So we’re fixing it.

We only hire the top 1%

We only hire the top 1%

Our super high quality bar means it’s not easy to qualify—but every single team member is a rockstar.

Premium pay for premium talent

Premium pay for premium talent

Over 50% of new hires double or triple their previous pay. Why? Because that’s what the best person in the world is worth.

Shortlist by skills, not bias

Shortlist by skills, not bias

We don’t care where you went to school, what color your hair is, or whether we can pronounce your name. Just prove you’ve got the skills.