Director of Marketing - Private K-12 Initiatives $150,000 USD/year Pay is set based on global value, not the local market.
Most roles = hourly rate x 40 hrs x 50 weeks
Not accepting applications on crossover.com at this time.
Description
If you’re tired of playing small in bloated marketing orgs, this is your invitation to lead growth for a learning model that actually works.
At 2 Hour Learning, students master academics in just two hours a day and consistently outperform national benchmarks. We’ve already proven it with average SAT scores over 1470, acceptances to top-tier universities, and an AI-powered learning system that frees up time for real life.
Now we're scaling. You’ll be the one to build the engine. This role owns full-stack marketing for our Private School division, uniting B2B (school leaders) and B2C (parents) tracks into a single outcome-driven system. You’ll lead performance marketing, SEO, content, advocacy, and PR with one focus: driving measurable school adoption and national parent momentum.
You’ll have the autonomy to move fast and the clarity to move smart. Your campaigns will show up in dashboards, not slide decks. Your work will reshape how schools think about time, learning, and what kids are capable of. If you’re a builder with something to prove and want to do it in the most meaningful category there is, this is the role.
What you will be doing
- Own and execute the marketing roadmap for the Private School division, integrating both B2B (schools) and B2C (parents) campaigns into one aligned engine.
- Lead multichannel campaigns across paid media, SEO, PR, and lifecycle marketing to drive measurable MQL, CPL, and school conversion outcomes.
- Manage and optimize the full marketing funnel—from lead gen to nurture—through HubSpot and Salesforce, ensuring end-to-end performance visibility.
- Scale the FutureFirst Families program into a national advocacy force by converting parent passion into pipeline influence.
- Activate our credibility through conferences, thought leadership, and earned media—establishing 2 Hour Learning as the benchmark for mastery-based education.
What you will NOT be doing
- Reporting on vanity metrics that don’t tie to adoption or conversion.
- Chasing approvals through layers of stakeholders before you can launch.
- Running siloed B2B or B2C campaigns that don’t connect to broader business goals.
- Marketing a product with vague outcomes or unproven impact.
- Getting boxed into narrow execution without ownership of the strategy.
Key responsibilities
- Deliver national adoption of 2 Hour Learning’s proven model by building a high-performing marketing engine that drives measurable school conversions and parent-led advocacy.
Candidate requirements
- At least 5 years of experience in integrated marketing, including paid media, content, SEO, and CRM-driven growth programs.
- Experience leading multi-channel marketing initiatives that deliver measurable outcomes across B2B (schools) and B2C (parents) audiences.
- Experience managing agencies and vendor partners across creative, paid media, SEO, and PR.
- Experience using MarTech tools such as HubSpot or Salesforce to manage funnel performance, attribution, and ROI
Nice to have
- Experience scaling parent or community advocacy programs
- Prior work in private K-12 education or directly marketing to school leaders
- Background in content strategy and SEO with measurable growth outcomes
- Media or conference exposure that built category leadership or company visibility
Applying for a role? Here’s what to expect.
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Interview with the hiring manager.
Accept Job Offer.
Pass proctored test.
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