Director of Marketing - Private K-12 Initiatives
$150,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks 

United States
Fully-remote
full-time (40 hrs/week)
Flexible schedule
Long-term role

Director of Marketing - Private K-12 Initiatives   $150,000 USD/year

Description

Are you a strategic marketer ready to lead private school adoption of an EdTech product that delivers extraordinary results? 2 Hour Learning is transforming education by helping students learn twice as fast in just two hours a day, with our innovative AI-powered model producing students ranking in the top 1-2% nationally while having more time to develop crucial life skills.

We're seeking a marketing leader to drive our private school expansion, introducing school leaders to a learning model that's already proving transformative. Our students crush academics in 2 hours daily using AI tutors and adaptive technology, freeing up time for essential life skills development. With stellar outcomes including 1470+ average SAT scores and acceptances to schools like Stanford and Vanderbilt, we're ready to scale this revolutionary approach across private schools nationwide.

This isn't just another EdTech marketing role. You'll be the driving force behind private school adoption of 2 Hour Learning, crafting compelling narratives that showcase how we're redefining education. Your work will help more schools embrace a model where students learn 2x faster while absolutely loving learning.

Are you ready to help us revolutionize education? Apply today!

What you will be doing

  • Design and execute comprehensive marketing strategies targeting private schools, including detailed persona development and quarterly roadmaps that align with our rapid growth goals
  • Create high-impact marketing assets that effectively communicate our proven results - from students learning 2x faster to ranking in the top 1% nationally
  • Secure speaking engagements at key private school conferences to showcase our revolutionary learning model and extraordinary student outcomes
  • Track campaign performance and continuously optimize our approach to accelerate private school adoption
  • Partner with our sales team to create materials that drive meaningful conversations about transforming traditional education

What you will NOT be doing

  • Market yet another traditional EdTech tool or incremental improvement to existing systems
  • Create generic materials that don't capture the revolutionary nature of our 2x learning model
  • Focus on vanity metrics without connecting to real adoption and student impact
  • Get stuck in bureaucracy or endless planning without taking action

Key responsibilities

Drive private school adoption of 2 Hour Learning by creating compelling marketing initiatives that help school leaders understand and embrace our proven model for accelerated, engaging education.

Candidate requirements

  • Demonstrated success driving B2B marketing initiatives with clear, measurable outcomes
  • Experience in EdTech, SaaS, or fast-paced startup environments
  • Strong content creation abilities across multiple formats and channels
  • Proficiency with modern marketing tools and analytics platforms
  • Deep understanding of the US K-12 education landscape
  • Track record of balancing strategic planning with hands-on execution
  • Eligible to work in the US without visa sponsorship

Meet a successful candidate

Watch Interview
Andrew Allen
Andrew  |  VP of Content Marketing
New Zealand  

Andrew had thought he had already lived his life's dream working on Broadway. His life is even better now he found a role with Crossover.

Meet Andrew

Applying for a role? Here’s what to expect.

Crossover's skill assessment process combines innovative AI power with decades of human research, to take the guesswork, human bias, and pointless filters out of recruiting high-performing teams.

Pass Cognitive Aptitude Test.
STEP 1

Pass Cognitive Aptitude Test.

Pass English Proficiency Test.
STEP 2

Pass English Proficiency Test.

Prove Real-World Job & AI Skills.
STEP 3

Prove Real-World Job & AI Skills.

Ace An Interview Or Two.
STEP 4

Ace An Interview Or Two.

Accept Job Offer.
STEP 5

Accept Job Offer.

Frequently asked questions

About Crossover

Meet some people who've landed similar jobs

Why Crossover

Recruitment sucks. So we’re fixing it.

The Olympics of work

The Olympics of work

It’s super hard to qualify—extreme quality standards ensure every single team member is at the top of their game.

Premium pay for premium talent

Premium pay for premium talent

Over 50% of new hires double or triple their previous pay. Why? Because that’s what the best person in the world is worth.

Shortlist by skills, not bias

Shortlist by skills, not bias

We don’t care where you went to school, what color your hair is, or whether we can pronounce your name. Just prove you’ve got the skills.