Marketing Analytics Specialist $100,000 USD/year Pay is set based on global value, not the local market.
Most roles = hourly rate x 40 hrs x 50 weeks
Not accepting applications on crossover.com at this time.
Description
You’re not here for fluff. You’re here to drive results — the kind that make the CFO smile and the sales team beg for more leads. If you live in dashboards, think in conversion rates, and believe every dollar of ad spend should fight for its life, this is your kind of role.
At Studient, we’re not selling software—we’re delivering a measurable learning transformation. Our AI-powered Motivention™ platform is the only outcomes-guaranteed learning solution that helps students (especially the ones other systems fail) leap ahead academically, up to 3x faster than traditional models. And we back it up with performance-based pricing. No results, no cost.
In this role, you’ll directly influence how we scale across school districts nationwide. You’ll own the campaigns, the budget pacing, the dashboards, the nurture flows and the insights that drive real decisions. You’ll work in a lean, high-impact marketing team where you’re not buried in busywork or disconnected from the outcome. You’ll see your efforts move the needle on both revenue and student achievement.
Ready to work somewhere your ad optimizations could help a 10-year-old fall back in love with school? Good. Let’s talk.
What you will be doing
- Launching and optimizing paid campaigns (Google, Meta, LinkedIn) to hit ROAS and CPA targets
- Building and maintaining segmented email nurture workflows in HubSpot to improve lead-to-MQL conversion
- Creating HubSpot-based dashboards that surface insights — not just reports — to guide strategic decisions
- Analyzing funnel performance weekly and proposing prioritized, testable improvements
- Reporting performance clearly — trends, insights, and actions — in weekly and monthly cadences
What you will NOT be doing
- Drowning in vague brand strategy decks or philosophical discussions about “voice”
- Managing agencies or reviewing PowerPoints made by people who don’t touch the ad platforms
- Spending hours polishing slides for meetings that go nowhere
- Waiting for permission to act — this is a do-the-work, own-the-outcomes role
- Reporting on vanity metrics that no one uses
Key responsibilities
Optimize paid marketing performance and lead conversion through data-backed decisions that directly impact revenue and district growth.
Candidate requirements
- 3+ years of hands-on experience with digital ad campaign management (Google, Meta)
- 2+ years using HubSpot for marketing automation and workflow design — including segmentation, trigger logic, and performance analysis
- 2+ years using HubSpot reporting tools to build dashboards, analyze lead sources, and track funnel performance
- Demonstrated history of improving ROAS or lowering CPA through direct campaign optimizations
- Experience managing monthly ad budgets of $5K+ with responsibility for pacing, spend allocation, and results
- Strong Excel or Google Sheets skills — able to model trends and synthesize performance data (pivot tables, lookups, etc.)
Applying for a role? Here’s what to expect.
Crossover's skill assessment process combines innovative AI power with decades of human research, to take the guesswork, human bias, and pointless filters out of recruiting high-performing teams.
Chat-style screening interview.
Cognitive aptitude test.
Prove real-world job skills.
Interview with the hiring manager.
Accept job offer.
Pass proctored test.
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