Description
You are not looking to manage campaigns. You want to own growth.
Most marketing leadership roles measure success in impressions and activity. This one measures enrollments. At gt.school, demand already exists. Families are actively seeking a credible, high-performance K–8 experience for gifted learners. Our AI-powered model accelerates mastery and frees students to pursue advanced interests and real-world skills. The product works. The market is ready.
What we need now is a marketing leader who can convert demand into scale.
You will own the full enrollment engine for GT Anywhere and shape brand strategy across virtual, campus, and summer programs. Your mandate is specific: convert high-intent demand into 1,000 enrolled families while establishing gt.school as the trusted name in gifted K–8 education.
There is no inherited playbook. You will architect the funnel, define positioning, run experimentation, and build a reliable execution machine using agencies, freelancers, and tools. You will operate with autonomy and direct accountability for results.
If you want ownership of a real number and the authority to build the system that achieves it, we should talk.
What you will be doing
- Owning the full enrollment funnel for GT Anywhere with direct accountability for enrollments, conversion rates, and CAC
- Designing and running continuous experimentation to identify and eliminate high-impact conversion bottlenecks
- Building the annual marketing strategy across virtual, campus, and summer programs, including positioning, segments, channel mix, budget allocation, and measurable goals
- Establishing a high-velocity execution system that consistently ships through agencies, freelancers, and marketing tools
- Partnering closely with enrollment and school teams to translate family feedback into sharper messaging and higher-converting creative
What you will NOT be doing
- Running awareness-only campaigns without enrollment accountability
- Acting as a request-taker for ad hoc marketing tasks with unclear ROI
- Waiting on slow approvals or large bureaucratic teams to execute
- Optimizing for vanity metrics disconnected from enrolled families
Key responsibilities
Build and operate a full-funnel growth engine that converts existing demand into 1,000 enrolled families while positioning gt.school as the category-defining brand in gifted K–8 education.
Candidate requirements
- Bachelor’s degree (BA or equivalent)
- 10+ years of experience owning full-funnel marketing strategy and measurable outcomes in startup, technology, or high-growth environments
- Demonstrated accountability for hard conversion metrics such as enrollments, revenue, CAC, and conversion rates
- Strong funnel analytics capability with a track record of diagnosing issues and prioritizing high-impact improvements
- Experience defining brand strategy, positioning, and messaging at a company level
- Proven ability to build and manage scalable execution systems using agencies, freelancers, and marketing technology
- Ability to work full-time (40 hours/week) in a remote role based in the United States
Applying for a role? Here’s what to expect.
Crossover's skill assessment process combines innovative AI power with decades of human research, to take the guesswork, human bias, and pointless filters out of recruiting high-performing teams.
Chat-style screening interview.
Cognitive aptitude test.
Prove real-world job skills.
Interview with the hiring manager.
Pass proctored test.
Accept job offer.
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